Posts tagged "florist-community"

SAF Congressional Action Days 2019

March 11th, 2019 Posted by Josh D 0 thoughts on “SAF Congressional Action Days 2019”

Information:

Let the people you elect into office understand the floral industry and you need support!

March 11th – 12th, 2019

For more information, please visit SAF website. 

South Dakota Florist Association – 2019 Spring Convention

March 10th, 2019 Posted by Josh D 0 thoughts on “South Dakota Florist Association – 2019 Spring Convention”

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Save The Date!

Spring Convention

Sunday, March 10, 2019

Cedar Shore Resort | Chamberlain, South Dakota

For more information, please visit the South Dakota Florist Association website.

A Florist’s Guide to Edible Flowers

March 6th, 2019 Posted by Josh D Blog, Floral Supplies, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, photos 4 thoughts on “A Florist’s Guide to Edible Flowers”

Flowers can be tasteful to the palate, not just the eyes!

Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye.

Restaurant-quality food is more than the taste, the way it’s presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.

 

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Edible Flower Trend

Ripped from the pages of the Great British Bake Off recipe books—which once featured a botanicals week—and Michelin five-star chefs, edible flowers have gained a lot of traction because they still do what they do best even when paired with food: looking pretty and dainty.

Social media platforms, especially Instagram and Pinterest, have also bolstered the trend, spreading awareness to all food fanatics all over the world. Who can resist such beauty and delicacy served right in front of you?

 

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Edible Flowers Not Just For Looks

Edible flowers are about more than just the looks, they actually add a subtle taste to the food, much like herbs. Each flower has its own taste too, and the variety of flavors rivals that of herbs. This characteristic also complements the current trend of people preferring subtler flavors. What makes this deal even better is that edible flowers go well with food and drink both.

These floral edibles are also healthy, organic, and sophisticated. Plus, just like any other plant or flower, you can also grow them right in your backyard or purchased as stems from a florist.

 

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Types of Edible Flowers

For a quick start on the world of edible flowers, we’ll be listing five notable ones and their flavors, as well as other characteristics you might find interesting. Remember, it’s important to check whether chemical preservatives or pesticides have been used on your flowers before using them in cooking.

  1. Chamomile: A common tea flavor, you can eat this flower raw, or dry it to brew tea
  2. Japanese honeysuckle: The only edible part is the flower, not its toxic berries, and it has a sweet nectar-like flavor
  3. Marigold (calendula): Its peppery flavor goes well with almost anything, and it looks beautiful when garnished on salads
  4. Nasturtium: One of the more popular edible flowers, nasturtium have a sweet, floral flavor with a peppery finish, and its bright blooms would stand out well as garnishes
  5. Violets: Another garnish favorite, their sweet taste goes well with salads, desserts, and even drinks

For more of a complete listing of edible flowers, Click here!

 

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Explore Your Floral Palate

At the end of the day, we need food for energy and to get the nutrients we need. However, that doesn’t mean we should just settle for the bare minimum—try out combinations of all things edible. Edible flowers add more variety to your choices and more. Beauty and delicacy come together to satisfy more than just your stomach and eyes, but the entirety of the experience.

Explore your palate and see where it takes you. You never know, the better-tasting ones might be lying right there at your garden or at your local florist, waiting to be garnished on your next meal!

 

Florists, have you tried edible flowers or seen the trend pick up around your area? Share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Floral Association of the Rockies – Rocky Mountain Cup

March 2nd, 2019 Posted by Josh D 0 thoughts on “Floral Association of the Rockies – Rocky Mountain Cup”

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Information TBA

For more information about this event, please visit the Floral Association of the Rockies website. 

2019 Great lakes Floral & Events Expo

March 1st, 2019 Posted by Josh D 0 thoughts on “2019 Great lakes Floral & Events Expo”

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99 Years of Floral Mastery…Educating, Inspiring, Collaborating

For more information, please visit the Michigan Floral Association website.

 

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Florist Quotes and Puns for Valentine’s Day

February 13th, 2019 Posted by Josh D Blog, florals for Valentines, Florist Marketing, Florist Resources, Florists' Thoughts, Flower Fun, Valentine's Day 2 thoughts on “Florist Quotes and Puns for Valentine’s Day”

florist-quotes-&-puns

With the overwhelming amount of orders and questions that build up before Valentine’s Day, this time of year can be quite stressful for florists. Sometimes we just have to stop and smell the roses before continuing to work hard and provide the best quality service we can to our customers.

Sometimes you just need to read something that is inspirational or just to put a smile on your face. Remember, laughter is the best medicine.

We wanted to give you a little stress reliever and offer some inspirational quotes and funny puns to keep you entertained during this busy time of year. Who knows, maybe you can provide these as suggestions to your customers as a card message!

Inspirational Flower Quotes

 

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  • “Where flowers bloom, so does hope” –Lady Bird Johnson
  • “The rose is the flower and handmaiden of love—the lily, her fair associate, is the emblem of beauty and purity.” –Dorothea Dix
  • “Flowers… are a proud assertion that a ray of beauty outvalues all the utilities in the world.” –Ralph Waldo Emerson
  • “Flowers always make people better, happier and more helpful; they are sunshine, food, and medicine for the soul.” –Luther Burbank
  • “If I had a single flower for every time I think about you, I could walk forever in my garden.” –Claudia Adrienne Grandi
  • “Love is like a beautiful flower which I may not touch, but whose fragrance makes the garden a place of delight just the same.” –Helen Keller

 

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  • “Minds are like flowers; they open only when the time is right.” –Stephen Richards
  • “Flowers… are a proud assertion that a ray of beauty outvalues all the utilities in the world.” –Ralph Waldo Emerson
  • “A rose can never be a sunflower, and a sunflower can never be a rose. All flowers are beautiful in their own way, and that’s like women too.” –Miranda Kerr
  • “Love is flower like; Friendship is like a sheltering tree.” –Samuel Taylor Coleridge
  • “A flower cannot blossom without sunshine, and man cannot live without love.” –Max  
  • “Life is the flower for which love is the honey.” –Victor Hugo

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  • “Earth laughs in flowers.” –Ralph Waldo Emerson
  • “Flowers don’t tell, they show.” –Stephanie Skeem
  • The butterfly is a flying flower, the flower, a tethered butterfly.” –Ecouchard Le Brun
  • “Flowers don’t worry about how they’re going to bloom. They just open up and turn toward the light and that makes them beautiful.” –Jim Carrey
  • “The flower that follows the sun does so even in cloudy days.” –Robert Leighton
  • “Many eyes go through the meadow, but few see the flowers in it.” –Ralph Waldo Emerson

 

Funny Flower Puns

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  • I hope thistle show you how much I love you!
  • Hey bud, how’s it growing?
  • You’re my best bud!
  • I will love you till the end of thyme.
  • I love you mum, you’re the best!
  • You had me at aloe.

 

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  • We should put our tulips together this Valentine’s day.
  • What’s up, buttercup?
  • I love you tulip much!
  • I really lilac you.
  • We’re mint to be.
  • Not a daisy goes by where I don’t think about you.

oh-snap!

  • I can’t wait to see our love grow and grow and grow.
  • Just wanted to say aloe!
  • I love you a lily more each day.
  • My love for you blossoms every day.
  • Life would succ without you.
  • Don’t stop beleafing.

 

Florists, what are some inspirational quotes or funny flower puns that make you feel inspired or laugh? Please share your comments below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florist-Graphic-Design-Options

Graphic Design Resources for Florists

November 29th, 2018 Posted by Josh D Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo 1 thought on “Graphic Design Resources for Florists”

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In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.

As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.

The next step is to achieve awareness of your floral brand. You need to look different, striking, and eye-catching to rake in these customers just like your floral arrangements. The question now is, how?

There are many options for graphic design out there, and fortunately he great thing about them is that you can go about it in many different ways, from DIY (Doing It Yourself) to hiring professionals to design your shop’s look. Here is a guide – a set of design resources for florists.

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image via pexels

DIY Design Options for Florists

You should understand that doing the design yourself means more than just thinking of the design. You also need to know the technical skills required in using the tools and software needed to make the design. Luckily, these tools are getting easier to learn and use. 

Florist Graphic Design Tools

Design and photo editing software Adobe Photoshop is powerful but the user interface of the program can be overwhelming to first-time or inexperienced users. Thankfully, the Internet is bustling with easy graphic design software:

  • Canva
  • Piktochart
  • Snappa
florist-logo-design-graphics

Image via Shutterstock

The upside of these sites is that they provide templates from which you can start building upon. There’s a huge array of choices available from their catalog, each designed for specific purposes and with modifiable text and/or images. These websites also provide extra graphics assets readily at your disposal. With a theme as flowers, you are sure to have a template or two ready to be edited!

The downside of these is that you have limited control over the assets; most of these websites do not have the full breadth and robust tools that something like Photoshop has. With a badly done design, this can be a disaster. However, you can do most of the work that you want to be done on these sites. Also, free members and guests might need to attribute the design to the website, with some watermark that you don’t want to have. These websites are great for simple work that can be done with a template, and they do it really well.

These websites usually offer these services in memberships, likely in two tiers, a free one and a premium one. Needless to say, free members get limited access to templates and assets, while premium members can access their entire library and even ask for professional help in the website.

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image via pexels

Graphic Design Templates for Florists

If you are confident with your editing skills, you probably wouldn’t be here. However, if you are willing to expand your skill set, you can take a swing at learning Photoshop or Illustrator (a similar program, used to open most assets from design sites). You can actually get decent work done after a few YouTube tutorials or so.

Of course, Starting from scratch is a monumental task. You can take a look at several graphic design sites like Freepik and Creative Market and see some templates that you can modify. Graphical assets like icons are also readily available in these sites. You can download these files and modify them in the program, making it into the design you want.

This can be the most taxing option available, because of the nature of these programs that are aimed at professionals. Plus, just like the maker websites, you will need a premium membership to access all their assets. This option is certainly not for quick jobs, but if you want to really do it yourself, then you can just make it yourself.

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Image via Shutterstock

Hiring Design Professionals for Your Floral Design Needs

In all honesty, we don’t have the luxury of time to actually do the design ourselves. Plus, the design can easily go horribly wrong in the hands of inexperienced users. Hiring professionals for graphic design services can be quite the number in your financial account, but for the sake of exposure and gaining customers, this can be a worthy exchange.

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image via Shutterstock

Contracting a Graphic Designer for your Flower Shop

The easiest way to hire professionals is to go to a freelance website and scroll from the long list of freelancers willing to do your bidding in a heartbeat’s notice.

Consider using a freelance platform like:

  • Upwork
  • Fiverr
  • Behance
  • Dribbble

Upwork and Fiverr have a healthy population of freelance graphic designers that would jump at your job posting. Behance and Dribbble also have designer portfolios, though are harder to navigate. The positive thing about hiring freelance graphic designers is that the price can be relatively cheap, and you can state that they do not hold any rights to the work done.

However, revisions with freelancers are usually also paid, unless stated otherwise beforehand. You need to talk with your freelancer before getting the job done.

The first thing to look for in a freelancer is their portfolio. Freelancers usually have them posted in their profile, and you can also ask for samples during the interview phase. This helps you identify the right freelance graphic designer whose style that you prefer, although most professional designers should be able to do what you want to be done.

Because freelancers work in contracts, hiring them is great for designing quick things like posters for an upcoming promo. Turnaround times are also good because the competition in the market is rather tight. 

Graphic-designer-flowers

Image via Shutterstock

Hiring an Graphic Design Agency or Team for your Flower Shop

This is as professional as professional design can get. These teams offer packaged deals in graphic design, like getting a logo, poster templates, and business cards done for one payment. These deals are also usually very flexible, like letting you order just a logo, or letterheads and business cards. They also allow revisions of the design, in case you didn’t like the first designs.

Out of all the options presented, this one is the one that you can get the most professional designs from. With design teams, one person may be doing the design, but then passed on to another for quality checking in order to maintain a standard set by the team internally.

Well-established teams also have great customer support, in order to create a positive reputation around themselves. Having a design team make your creative works also makes any design to be done, with little to no effort at your side. Of course, this convenience may come at a high price. 

Design teams usually have a dedicated website, and you can easily scroll their portfolio to see if they are a great fit to your job. They are great for having work done about your brand, and they can produce design materials like templates that you can use for the future. Plus, you hold all rights of the designs, so you need not to worry about copyright. 

How to Work with a Designer? Florist Design Requirements

What do you need to be designed? For a field as varied and subjectively beautiful as design, you need to clearly delineate your requirements and express what you want to see in your design.

If you have a particular design in mind, clearly communicate this with your graphic designer:

  • Write down a design brief explaining your business and what look and feel you are aiming for
  • Find inspiration from the design work of other places.
  • You can also do a rough sketch and present it to them.

The idea here is that you explicitly told them of what you expect from them; this helps build a clear understanding of your end-goals.

Graphic-design-florist-logo

image via pexels

Floral Design Resources Summary

We hope our how-to guide on floral design resources was useful – there are lots of tools now to design it yourself or hire a professional. But more than ever, for the floral industry branding and design are at the heart of a businesses’ success!

Florists, what are some ways you use graphic design in your business and what options do you use? Please post your comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

We’re Thankful for Florists!

November 21st, 2018 Posted by Andrew Floral Design, Florists' Thoughts, Flower Fun, Flower History, Flower Trends, Opening a Flower Shop 2 thoughts on “We’re Thankful for Florists!”

The world as we know it could never manage without florists.

With the holiday season on our doorstep and all the long days it entails, we want to remind you how your work brings warmth to your community and all humankind!

It may sound a bit cheesy but it’s a sentiment we feel is worth exploring. Florists are behind bringing so much beauty and sweet memories into the world, and your passion for the floral industry is recognized and very deeply needed.

 

Image via Shutterstock

Floristry Is Part of Our History

The earliest-known flower arranging dates back to ancient Egypt in 2,500 BCE. Egyptians were the first to cut and place flowers to decorate and add color to their surroundings.

Florists were so sought after and so necessary that it was almost a sign of royalty to be a florist. Back then—and even today—the most beautiful accessory, gift and decor accents are arranged flowers.

Flower arranging made these miraculous gifts from Mother Nature to evoke everlasting emotions, and the florist industry is simply part of who we are as humans.

 

Image via Shutterstock

Flowers Improve Your Health

Study after study has found that floral gift-giving has a tremendous impact on our health. You may be surprised to learn that lavish gifts, money, tech gadgets and clothing are nice but have little or no health benefit.

Patients in hospital rooms with colorful floral arrangements are in often a better, positive mood, need less pain relief medication and have overall lower blood pressure.

Flower arrangements also have a profound effect on your workspace and home, making you more productive, able to think clearer, and also calmer.

And flower arrangements are found to boost senior citizen’s spirits. Researchers at Rutgers released the shared results of a six-month behavioral study on the health effects of flowers on senior citizens. The study shows that flowers ease depression, inspire social activity and improve memory as we age.

 

Image via Shutterstock

Why Florists Are So Important

Florists, imagine what the world would be like without floristry: the impact would be tremendous and we can imagine a drab, cheerless world.

There would be no special way to add color and beauty to one’s life. No easy way to convey our deepest gratitude, or express sympathy or support. No way to celebrate milestones in our life’s journey. Weddings would suffer greatly!

Life would just not be the same. People count on their florist professional, remember that!

Your contribution to the world is so special, so enduring, floral designs run deep within the receiver’s soul.

Florists, with the holidays here, consider how your work helps uplift the human spirit. We’d like to send a special “thank you” to florists all over the world for your work. And for our American readers, have a wonderful Thanksgiving!

 

Please share any feedback or questions in our comment section below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

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In Lieu of Flowers – Florists Unite

November 7th, 2018 Posted by Idalina Bertone Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Funeral, Opening a Flower Shop, Sympathy 25 thoughts on “In Lieu of Flowers – Florists Unite”

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In Lieu of Flowers is perhaps the most detrimental 4 words in floral business

Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally. We understand it does say “In Lieu Of Flowers,” however,  that in no way means the family does not want flowers at the viewing/funeral service.

As floral professionals you understand how somber a viewing/ funeral service would be without flowers. The added beauty of sympathy flower arrangements is there to offer comfort to the visitors and also pay tribute to the deceased.  The terminology of “In Lieu Of Flowers” has caused an uproar in the floral community as it should, this is awfully mistaken too many times by customers.

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The Future of In Lieu Of Flowers

What is a floral business owner to do with the phrase “In Lieu Of Flowers?” We do not pretend to have all the answers, however, maybe it’s time once and for all the floral industry with working with funeral businesses to boycott this phrase altogether.

Although many florists have expressed their frustrations with local funeral homes, the “In Lieu Of Flowers” phrase offers a direct message not to send flowers and undermines the floral business. This is absolutely unacceptable, besides that, the true meaning of giving flowers is lost here. Regardless if someone wants to convey sympathy with flowers or not, there is no reason for the subliminal message!

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Educate Customers

So how can you educate customers? First is take the steps to post a blog on your floral website explaining to customers what “In Lieu Of Flowers” really means.  Have a small write up on the sympathy section on your website as well. Don’t be afraid to also post on social media as well!

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Write A Letter To Your Local Funeral Homes

This may or may not work, however, all it takes is one funeral home director to understand the importance of re-wording “In Lieu Of Flowers” and make a difference. Changing wording to “Send flowers and donations here,”  “Memorial contributions can be sent here, ” completely changes the playing field.

There are so many different phrases that can be used to convey a less discriminatory message. What the floral community is asking for is not to make people send flowers for funeral services, but to leave tradition alone and allow people to make their own heartfelt decision.

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Why Flowers Are Important At Funeral Services

There truly is no other sentiment you can send for a memorial service be it, charity donations or even money itself that can express as many emotions as flowers do.

Since the beginning of time flowers have been displayed for the deceased as a symbol of condolences, sympathy, and love. Thousands of years ago, they were used for their wonderful fragrances and soft beauty. In this time of mourning when words are forgotten the flowers offer comfort to its surroundings. Flowers also represent one’s life’s cycle, from one’s birth to one’s passing.

Taking the flowers out of memorial service will make the ambiance look dim and murky. The flowers are there to create an environment which is more comforting for people when mourning.

We could go on and on why flowers are so important at memorial services, the simple reason is flowers are natures miracles, and florists are natures miracle workers. Nothing in this world expresses the same sentiment as flowers do when given as an expression of sympathy. Let’s encourage people to respect tradition an appreciate flowers.

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What is wrong with doing both?

Back in the day, some may remember, it was acceptable to give a monetary donation and flowers, a mass card, food and flowers for someone’s funeral service. No matter how you looked at it flowers works hand in hand with any other expression of sympathy.

Why are things different now? Do people have less money? Why not donate to desired charity and send flowers together?

In certain circumstances, if you cannot beat them, then intrigue them! Perhaps the future of the floral business is to partner up with charities.  Sympathy flowers can be sent to the memorial service and florists can also donate to the respected charity on the customer’s behalf.

Although this may sound far-fetched, there are ways to accomplish this by directly participating with well-known cause affected charities


Florists, Has “In Lieu Flowers” hurt or has had a very little effect on your floral business?  Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

California State Floral Association – CaliFlora 2018

November 3rd, 2018 Posted by Josh D 0 thoughts on “California State Floral Association – CaliFlora 2018”

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The 2018 California State Floral Association’s annual  CaliFlora event is around the corner! We look forward to seeing everyone November 3rd -4 th, at the Carlsbad International Floral Trade Center.

For more information and registration please visit the California State Floral Association website.