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Fall Into Florist Marketing

January 1st, 2023 Posted by Blog, events, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, Florist Websites, Search Engine Optimization, seo 1 thought on “Fall Into Florist Marketing”

Fall-Into-Florist-Marketing

“Rake” In Flower Sales With Fall Florist Marketing Tips

 

As a owner of a flower shop business it can be frustrating when you hit a summer slump when floral sales are down, though don’t fret, autumn is just around the corner and it’s not too late to generate sales. Following some simple marketing strategies will help you on your way to increasing customers and sales for your flower shop business.

 

Fall-Marketing-Flower-Shop-Customer

image via shutterstock.com

Florist Customer Appreciation

Did you know customers return due to their experience while purchasing a product from a store? So why not “fall” for your customers and entice them by giving them a memorable experience.

  • Offer discounts or start a loyalty program.
  • Cater exclusive events in your store.
  • Carry “trendy” or this season’s top product in stores.
  • Carry items that cater to all demographics.

Tip: September 22nd is the first day of Fall,  Have a Fall open house with drawings and prizes to attract potential customers. 

 

images via google.com

images via google.com

Florists & Social Media

Did you know that 2/3 of the world’s population uses social media. Be- “Leaf” it or not, using social media is a great outreach for potential customers and it’s Free! Use these tips to “rake” in current and new followers.

  • Share – Gain followers  by posting or tweeting interesting content for you customers and fans. Users who like your page will see your posts on their main Facebook news feed.
  • New Fans – New customers are more than likely to shop at your business if their friends do.
  • Keep Content Fresh – Post quality content regularly (at least once or twice a week). Create a dialogue with followers, this will encourage them to engage in your posts or tweets.
  • Promote –  Promote your floral business by offering discount and incentives for customers who like, re-post, or recommend your social media site.

Tip: Create a Facebook ad using specific keywords and criteria that will attract customers to your page or eCommerce site.

 

images via pixabay.com

images via pixabay.com

Flower Shop Blog

“Harvest” those thoughts, A blog is a great opportunity to share your thoughts, ideas, passions, etc to your customers. Blogs help drive traffic into your eCommerce website and increase sales.

  • Search engines love new content, and blogging is a great SEO tool.
  • Keep your customers up-to-date on what’s going on, let them know about new deals, tips, and inspirations.
  • Blogs allow you to build trust and rapport with your customers, not only can you show off what you know, but you are also building your expertise and credibility.
  • Let customers comment on your blog posts, in return you can interact with them further.

Tip: Utilize Google Adwords Keyword Tools this is a great way to find keywords and phrases people are using to search for your services.

 

Fall-Florist-Marketing-SEO

image via pixabay.com

eCommerce SEO

Don’t let your SEO “Fall”, updating your content on your eCommerce website is a sure way to increase your rankings, SEO, on search engines like google.  SEO is important to your floral website because customers will visibility see you on search engines therefore clicking on you first.

  • Your floral website should have at least 1100 words throughout.
  • Write descriptive articles on pages like About Us, Weddings, Sympathy, Events and Testimonials on your eCommerce website.
  • Create a page with links to your partners/ vendors.
  • Add Keywords, search terms, and backlinks, which are important in building your search engines rankings.

Tip: Encourage your partners to link your url on their website as you do the same for them to help you in our SEO rankings. 

 

Using creative marketing is a great way to attract current and potential customers, don’t be afraid to step outside the box.  Florists, are there other marketing tactics you use not listed here? Please share below for our readers.

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Floranext Logo

Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

Be Smart, Buy Smart – Flowers & Supplies

January 1st, 2023 Posted by Blog, Florist Profits, Florist Resources, Opening a Flower Shop 6 thoughts on “Be Smart, Buy Smart – Flowers & Supplies”

be-smart-buy-smart-flowers-supplies

Is your floral supplies included in your profit margin?

 

Keeping an eye on flowers and floral supply deals and including supplies into your profit margin is a great way to cover costs and increase your daily sales. Here are some great ways to be smart and buy smart in the floral industry.

Profit Margin

The profit margin is the difference between what you pay the wholesaler and the retail price of the product.  It is important to include labor in the profit margin along with vases, wire, tape, extra ribbon and so on. Setting a consistent profit margin to your floral pricing allows you to be successful in owning a flower shop.

Simple Profit Formula – Cost of goods $ + markup % = $ + Cost of labor = Final selling price $

 

Markup Percentage

This is the percentage  added on to your wholesale cost which determines the selling price for your customers.

For example, if you have a 100% markup on a product with a wholesale cost of $10, you’re selling price would be $20.00.

Tip: the percentage of the selling price is solely up to you depending on location and competitors prices. General rule of thumb is not to go under 40%.

 

flower-auction-cost-saving

image via pixabay.com

Buy Flowers On Auction

Buying flowers on auction will indeed give you more for your money, Sometimes half of your local floral wholesale prices. You must buy in bulk and works great for the busier seasons.

 

Buy What You Need

Order supplies and flowers that sell, Reference your weekly product category and weekly sales report and order accordingly. We all love lavish high end flowers, understanding your market and customer base will help in determining whether these flowers are sellers or not.

Tip: pay your wholesalers on time, paying on time or at time of delivery allows the wholesaler to give you a discount. 

 

bulk-flowers-cost-saving

image via pixabay.com

 

Bonding with Your Wholesaler

Create a special relationship with your wholesaler representative, let him or her know what you want to pay and what is affordable. Set a standard weekly delivery for price breaks.

Tip: do not settle for the first wholesalers price, shop around, there are many flower wholesalers,  call them all and ask for their standard price and compare. 

Shop Early

With your busy schedule, try and make a trip to the flower market and purchase you’re weekly flowers. As they say “the early bird gets the worm,” getting top pick at fraction of the cost will save you money in the long run.

 

floral-supplies-buy-smart

image via pixabay.com

Dollar Store

We do not expect you to purchase all your floral supplies here, however, sometimes you can come across great finds all for a $1.00 a piece. Check out your local dollar store for great deals on vases and unique containers.

Tip: Some dollar stores have closeout prices on their websites and can ship to your local store, saving you more money. 

 

Prep  Flowers

Your flower purchases are a investment for your business, please prep your flowers correctly to maximize their beauty and life span. Do not be wasteful or allow your employees to be wasteful. Being wasteful can be done subconsciously, it is important to account for every supply in your shop.

Tip:  Pay special attention to ribbon, wire, pics, paper goods, and so on. 

 

Florist do you have any cost saving ideas on buying floral supplies? Please share with our readers below.

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Floranext Logo

Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

Your Logo Here! – Florist Branding

January 1st, 2023 Posted by Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources 4 thoughts on “Your Logo Here! – Florist Branding”

 your-logo-here-florist-branding

The floral retail business is not just selling flowers anymore!

Florists today use their wits to include much more in their retail and florist e-Commerce stores. Reasons why are simple, profits are high and labor is practically nonexistence.

We encourage all florists to sell more than just flowers, and you may already be doing so from plush, chocolates, candles and so on. Let’s take it a step further and add your business brand to these products and sell them at your retail and e-Commerce store.

Ok, so why you ask?  Why go through this much trouble?

What Competition!

When you sell your own product brand, there are no competitors. Regardless if someone else is selling the same exact floral scented chapstick,  your brand is your unique product, thus eliminating competition.

Make More Profit!

We all know and understand supply and demand, selling a product that is unique and “special” allows you to mark up the costs and make more of a profit.

Business Recognition!

The #1 way to market your business is with your business name, what better way to get your brand out there and recognized.  You have an abundant of material for social media communities. Think of what this will do for your SEO. It’s a win, win situation!

Distributing Your Brand!

Do no limit yourself to selling your product brands just at your retail locations. There are many retail stores that will gladly sell your products, thus building your brand in ways you could not even imagine. Of course, besides that, there are advantages of making a huge profit.

Products You Can Add Your Brand Too

Be creative and add flower names and  flower scents in addition to your logo, these resonate with customers and offer a unique product.

 

florist-brand-candle

 Floral Scented Candles / Candles

 

florist-makeup

Floral inspired Makeup, Makeup Tools, Etc

 

florist-brand-wine

Wine With Floral accents

 

florist-brand-jam

Jams, Jellies, Butters, etc

 

florist-brand-coffee

Chocolate, Candies, Coffee, etc

 

florist-brand-lotions

 

 

Floral Soaps, Body Wash, Lotions, Etc.

 

florist-brand-home-decor

Flower Shop Branded Scarfs, Socks, Slippers, Home Decor, Etc

 

florist-brand-waterbottles

Florist Brand -Water Bottles

 

florist-brand-handbag

Floral Inspired Wallets & Bags

 

florist-brand-jewelry

Jewelry

 

florist-brand-boxes

Floral Containers, Gift Boxes, Vases, Etc.

 

florist-brand-t-shirts

T-Shirts (Flower Sayings or Quotes)

 

These are just a few ideas, however, we encourage you to add your own spin, think outside the box and sell what you like.

Tip: Please stand behind your products, and do not sell overly cheap-looking products, this is just not good business practice, remember to offer a quality-looking product with your brand. 

No Name Brand Sites

No Name Brand Sites offer products to businesses that they can sell with their business logo or branding.

yournamepro.com

namify.com

alibaba.com

 

Florists, are you selling products with your brand? Let us know any suggestions or thoughts below.

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Floranext Logo

Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

Prom Flowers - Florist Hacks

6 Hacks to Sell More Prom Flowers

January 1st, 2023 Posted by Florist Marketing, Florist Profits, Florist Resources 1 thought on “6 Hacks to Sell More Prom Flowers”

With Prom season just around the corner it is important to use all techniques to increase traffic into your Flower Shop for Prom.

Prom Flowers - Florist Hacks

1. Promote Prom Services in your Local areas – discounts and flyers)

Here are some fantastic places to help bring in those dancing shoes to your shop.

  • High school office
  • Public Library
  • Fast Food
  • Local Hangouts
  • 
Dress/Tux Shops
  • Local hair, nail, and tanning salons

Tip: Offer a few enticing offers like free boutonniere with corsage purchase or free upgrade or add on.

2. Are You Invested?

A prom is a huge milestone for students and parents alike. So be invested in your customer.

Do you know their dress color, style, theme of prom, what they are doing before/after prom. Be excited as they are, teens love social media and do chat with each other. Creating a fun and pleasant experience will bring in more orders for your shop.

3. Offer More (Jewelry and Upgrades):

It surprises us that shops do not offer jewelry and upgrades when selling for prom.

Sell Jewelry, go for the bling, matching look and feel. What about the add on? Rhinestones, Feathers, Pearls, be creative!

Tip: These little extras will create a profit and makes a personalized corsage or boutonniere.

Wrist_corsages- Prom-Flowers

image via google.com

4. Are You Following the Trend?

This years trend is flowers to wear. Why not be creative and offer a flower headpiece or ring matching the corsage purchase.

5. Train Your Staff!

Your staff should be creative, think outside the box, there is an art to selling prom flowers. Do not be robotic. Have a training staff day for prom.

6. Is Your Website and Social Media Updated?

Keep your website and social media updated with beautiful and creative prom flowers. Pictures should be crisp, clear and trendy offer some specials. Don’t forget your short bio on prom flowers this increases your SEO and brings foot traffic into your shop.

Post on social media! Remember there is Facebook, Twitter, LinkedIn, Instagram, Pinterest. A great way to promote and offer discounts.

Tip:  Offer a discount for any student who is willing to post on their social media account your shop’s name and image of prom flowers provided. Discount on Google reviews for your shop as well.

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Floranext Logo

Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

flower-shop-organization-example-1

Flower Shop Holiday Checklist – Get Ready for the Holidays

December 1st, 2022 Posted by Blog, Floral Holiday Tips, Florist Operations, Florist Resources 3 thoughts on “Flower Shop Holiday Checklist – Get Ready for the Holidays”

 

flower-shop-organization-example
image via vouge via pinterest

 

The holidays are an exciting time, with people getting together, wrapping gifts, decorating the house inside and in, and celebrating with loved ones.

For florists, though, this time can be overwhelmingly busy with orders for arrangements, large-scale installations, and creating and selling festive wreaths. For that reason, it’s a good idea to get ahead of the rush and organize your flower shop to set you up for success at this wonderful time of the year!

 

Photo via Olive & Rust

 

Make Good Use of Shelving

The first tip for the supreme organization this holiday season is to make good use of shelving. Organize all your vases and most-used items on your shelves in a way that makes sense to you so that you know where to find everything.

You may also want to label where different items should go on the shelves so that everyone that works with you is on the same page and puts things back where they go. This makes it easy to “grab and go” with these items when you’re in the heat of the busy season.

 


image via sallyhambleton.com

 


Rotate Seasonal In/Out

You want all of your holiday season items to be within reach during this busy time. Make sure to put away summer, spring, and fall items that you won’t use for a while so they’re out of the way.

Decreasing this clutter in your workspace will make it easier to be productive and simpler to find what you need as you work.

 

work-station-clean-and-ready

image via sallyhambleton.com

Floral Design Station

Make sure that your design station is equipped with all your must-have items for creating beautiful holiday arrangements and wreaths.

Having this functional space ready and reducing the trips you need to take around the store to create each piece will be largely helpful in you cranking through orders when you’re slammed.

 

florist-organization-pegboard-example

image via Pinterest

 

Pegboards

Pegboards are a great way to organize all the smaller items you’ll use for holiday arrangements. You can hang mason jars from a pegboard and put smaller decor accents, scissors, clippers, and other must-have items in them for easy access and great organization.

This keeps these smaller items from getting mixed up and messy. You can even paint the pegboard a festive color for an amazing aesthetic along with great organization!

 

florist-organization-ribbon-example

image via sheskindacrafty.com

 

Floral Ribbon

You always use ribbons in your arrangements, but the holidays call for even more festive ribbons. Make sure that you keep all of these spools organized in a way that works for you to avoid them becoming a tangled mess around the shop.

Some ideas for doing this include dedicating a cupboard with different compartments to ribbon, using an over-the-door hanging wire storage shelving unit to store and use ribbon from, or hanging ribbon on rods so it can be easily spooled without ever picking up the entire ream of it. 

 

The holidays don’t have to be overwhelming – they can be simplified with smart organization! Allow yourself to work smarter, NOT harder and you’ll be able to handle the holiday rush with ease. Do you have any great holiday organization tips? If so, share them below!

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Floranext Logo

Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

AI-Designed Floral Artwork

September 27th, 2022 Posted by Floral Design 1 thought on “AI-Designed Floral Artwork”

A few new digital tools have just launched to let people create images from just text. The websites like DALL-E  and Midjourney use artificial intelligence (AI) to create never-before-seen pictures built completely by computers. 

We decided to re-imagine the floral bouquet and dozen roses in some familiar styles.  Enjoy our AI-generated flowers! 

We are taking ideas for new floral arrangements in the comments, so please make suggestions for ones you would like to see!

ai-flower-art

Lego Flower Bouquet

Stuffed Animal Flower Bouquet

Pablo Picasso Dozen Roses

 

Pop Art Dozen Roses

 

Salvador Dali Dozen Roses

 

 

Mondrian Dozen Roses

 

MC Escher Dozen Roses

 

Graffiti Roses

Graffiti Roses

 

AI can make beautiful images, but there is no substitute for real flowers. Still we love flowers in art of all kinds. Send us your ideas in the comments below for more AI generated art in different styles – we will pick the best ones and add here! 

 

Floral History | A Look At Royal Flowers

June 10th, 2022 Posted by Blog, events, Flower Fun, Flower History, wedding trends, wedding/events, weddings 0 thoughts on “Floral History | A Look At Royal Flowers”

With Queen Elizabeth’s recent Platinum Jubilee celebration hitting the headlines, it’s the perfect time to take a look at royal flowers throughout the years! As florists, it’s fun to look at how flowers have played a part in events that have had the entire world watching. 

 

queen-elizabeth-with-bouquet

Image via mossflowerslenzie on Instagram

Royalty and their flowers

Wherever the Queen and or the royal family are, there is a-lot of pomp and circumstance involved. Whether it be a royal visit, memorial, coronation, wedding, royal event, and anything in between, intertwined in these events are flowers.

Flowers play a huge significant role in royalty events, either visually or symbolically. In the United Kingdom, the use of flowers are tied with many traditions and goes deeper than just an accent to an event. Things like the type of flower, design, color, scent can send a powerful message. 

 

the language of flowers

image via Amlitmag

The Language of Flowers

Floral messages or “Language of Flowers” is called floriography. Floriography is the concept of communicating a message from the use of flowers. This type of language has been around for centuries, yet very popular with the UK royals. Floriography blossomed under the reign of Queen Victoria, who is linked to a few flower traditions herself!

 

st-george-chapel-flowers-ceremony-space-flowers-royal-wedding-2018-2000

image via marthastewart.com

Royal Wedding Flowers

Flowers have always been an essential part of weddings, but did you know that in royal traditions, specific flowers or symbolism of flowers have been included in every royal wedding since Queen Elizabeth I and Queen Victoria?

Elizabethan Era | 1558 – 1603

  • Pomander and posy were popular among Brides.
  • Herbs had their place in bouquets, especially Basil. This acted as an air freshener for whoever carried the bouquet, as at the time, personal hygiene was not exactly what it is today.

Victorian Era | 1837 – 1901

  • Sprigs of Myrtle in brides bouquets. Originally started by Queen Victoria as myrtle was grown at Osborne, a vacation home of the queen.
  • White orange blossoms, which was one of Queen Victoria’s favorite flower. The flower also symbolizes Chasity. 
  • Since Queen Victoria’s wedding, most if not all flowers in the royal wedding bouquet are white. Keeping the flowers white is a practical purpose making sure the flowers used are eye catching. 
  • Flowers used in royal weddings are grown in the United Kingdom. 

George VI Era | 1936 – 1952

  • Started by Queen Elizabeth II mother, Royal brides leave their bouquets at the tomb of the unknown warrior in Westminster Abbey.

Second Elizabethan Age | 1952 – Now

  • Lily of the Valley has always been a royal favorite but it was until Queen Elizabeth II marriage to Prince Phillip, Lily of the valley has been incorporated into weddings. 
  • Princess Diana carried an over the top bouquet for her wedding to Prince Charles, with a cascading shape that featured foraged, wild flowers.
  • Kate and William spent a staggering $1.1 million on flowers. Lining the ceremony at Westminster Abbey were a mix of English Field Maple trees and Hornbeam Trees, each about 20 feet high. Her bouquet was a romantic nod to her new husband, featuring Sweet William blooms, inspiring a trend of adding subtle romantic touches via florals and other details.
  • Current Royal Weddings have flowers embroidered on their dresses or trains – Rose for England, daffodils for Whales, shamrocks for Northern Ireland. 

 

RHS-flower-show

image via RHS

Florals At Royal Events

Flowers are not just for Royal weddings but for other royal events as well. 

Coronation

 

  • Queen Elizabeth’s coronation bouquet flowers represented the commonwealth. Orchids and lily of the valley represented England, Carnations for Northern Ireland, Orchids for Wales, Stephanotis for Scotland.
  • Her coronation gown was embroidered with flowers and plants representing the commonwealth. The maple leaf for Canada, a lotus flower for India, and the protea flower for South Africa, among others.
  • The oil to anoint the monarch is a secret but it’s know to contain flowers like orange flower, jasmine and rose.  

Christenings

  • Prince Charles has started a tradition of his own at royal christenings, wearing a Dianthus Devon Wizard in his Jacket button hole. 

Funerals

  • Typically in funerals, the flowers chosen to adorn the casket or at the ceremony are flowers that represent the person or emotion. 
  • In Prince Phillips funeral arrangements, rosemary was used for remembrance, lavender for devotion, acanthus to his birthplace, Greece, white roses for June, his birth month, jasmine for strength, and sweet peas for farewell.

Jubilee

  • For Queen Elizabeth II 70th Jubilee, she had a brooch custom made for her. The brooch has the flowers representing the commonwealth and lily of the valley, the queens favorite flower.

Chelsea Flower Show

  • The UK loves their flowers and hosts one of the biggest floral shows on the map, the Chelsea flower show. 
  • This years show and commemoration of the queens jubilee showcases  several decorative floral and plant displays, including a sculptural portrait of Her Majesty made from flowers. This is such a beautiful tribute to not only the celebration, but to the role that flowers play in the role of royal events  now and through history.  

 

commonwealth-flowers

Commonwealth Flowers

Even in the United Kingdom, the countries that form the commonwealth are also symbolized with flowers. 

England

  • The Tudor Rose represents England.
  • Most commonly considered a symbol of romance, this flower has had a darker meaning in England during the civil war known as the war of the roses. Now the flower represents England’s patriotism, “The Flower of England.”

Wales

  • Wales is represented by the daffodil.
  • Exactly how the flower  became the symbol for Wales is a mystery.
  • The flower’s name in Welsh is: cenhinen Bedr, which literally translates as ‘Peter’s leek’ – leeks being a symbol of Wales since the 16th century. Both the leek and daffodil blossom at the same time, and the daffodil being prettier, seems to be the reason why it was selected.

Scotland

  • The Thistle is the national flower of Scotland. 
  • One of the highest orders in the royal circle is also named the order of the Thistle. 

Northern Ireland</p

  • Shamrocks is symbolized for Northern Ireland. 
  • The patron saint of Ireland, St. Patrick is said to have used the shamrock to represent the Holy Trinity. 

 

Florists, what is your favorite royal tradition? Is there a tradition we missed? please share your comments below! 
</p

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

potted plants

Florists & Plants – Offering More Plant Selections

June 3rd, 2022 Posted by Blog, Florist Resources, Flower Trends 2 thoughts on “Florists & Plants – Offering More Plant Selections”

Especially in recent years, plants have become even more popular. With some shoppers investing in plant subscription services and more and more strictly plant shops popping up around cities and towns, there’s never been a better time for florists to ensure that they are selling plants. This can help maximize profits, better serve customers, and have a more well-rounded offering overall. 

Let’s dig into what plants are best to sell in your floral shop to really rev up your business!

 

potted plants

 

Reasons for Florists to Sell More Plants

As mentioned above, there are several reasons that florists should consider upping their plant selling game. The largest is simply because there’s an increased demand for them. Now that people work from home, they’re more interested in making their home their personal oasis, and for many – that means adding more plants into the mix. Other than that, people also have more time to dedicate to taking care of their plants. That is the perfect equation to increase demand.

Another reason people are more onboard with buying plants now than ever is because it’s an eco-friendly practice. With such an emphasis on going green in today’s world, that makes it appealing to your customers to fill their home with plants.

Ready to dive into what plants are the best for you to offer to customers? Keep reading!

 

What Plants Should Florists Offer?

Now let’s talk about some plants that would make great offerings in your floral shop – whether it be in person or e-commerce. These are outside of the more “standard” plants you probably already offer to allow you to expand the scope of your shop.

 

Monstera DeliciosaMonstera Deliciosa

This pretty plan has split leaves and it’s well known for its distinct look. That makes it the perfect decor piece in any home, allowing it to be easily styled by itself or with other stems or plants. Selling points for these plants include:

  • Easy to care for and grow
  • Long lifespan – they can live for a long time
  • Large footprint – great to take up empty space in a home!

 

Rubber Plant

A rubber tree plant is also known as a Ficus elastica. These large trees can grow up to 50 feet tall. Care for this plant isn’t as difficult but there are a few key things to remember.

  • Place in an area with low light.
  • Water only when the soil becomes slightly dry. 
  • Yellow leaves that means you have been watering the plant too much.

 

Lithops

Lithops

This is a succulent that is a great product to add to your suite of plants. These are known to be living stones, as they mimic stones. There’s a huge demand for these, and they’re increasingly hard to find for consumers in some areas. These may be called split rocks or pebble plants.

Here are some selling points of lithops:

  • Drought resistant – these don’t need much water!
  • Can be grown both indoors and out
  • They’re unique looking and people love adding them to a terrarium

 

Spider Plant

Spider Plant

The spider plant (Chlorophytum comosum) is considered one of the most adaptable of houseplants and the easiest to grow.

  • Do not place in direct sunlight, they prefer little sunlight. 
  • Keep soil dry in between waterings    
  • This plant prefers cooler temperatures – between 55-65 degrees. 

 

snake plant

Snake Plant

Another must-have plant in your arsenal is the snake plant. This is another one that’s known by several names: mother-in-law’s tongue, bowstring-hemp, or Sansevieria plant. These are nice to look at and they have a ton of benefits besides that, too! Check them out below:

  • Great for people with no “green-thumb” – they’re incredibly easy to care for!
  • They act as an air purifier and remove toxins from the air – impressive, right?

What plants do you currently offer and are you considering expanding more into the plant world? There’s so many out there, we can’t wait to hear your thoughts on this topic!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Mother's Day 2022 - survey results

Mother’s Day | 2022 Florist Survey Results

May 18th, 2022 Posted by Blog, Floral Holiday Tips, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Flower Trends, Mother's Day, Survey 0 thoughts on “Mother’s Day | 2022 Florist Survey Results”

Mother's Day 2022 - survey results

 

Floranext would like to say thank you to all the respondents who participated in our annual florist Mother’s Day survey. As always, this questionnaire provided us with illuminating results that allowed us to learn about current trends that florists should be aware of. Keep reading to find out what the results were!

Key Floral Trends – Mother’s Day 2022

Here are the top key floral trends of Mother’s Day 2022:

  • Almost Half of Florists Noted that Mother’s Day Sales 2022 were way better than expected – While this is not as high as the number reported last year, it’s still great to hear that 47% of florists had a better sales outcome than expected this year.
  • Website continue to be the major driver for Mother’s Day sales – Nearly half of orders come from florist websites, followed by phone calls with minimal walk-ins.
  • Artistic expression still the key to success for flower shops – Arranged flowers are still best sellers for over 80% of shops, and candy/Chocolates still remain the top choice as an add-on.
  • Still remains of an even split as far as who was open this year on Mother’s Day and what shops were not.  This has been identical for the past several years. 
  • The average price of an arrangement for Mother’s Day has increased slightly but still the average remains between $75.00 – $125.For more detailed answers to each question see the charts below: 

 

 

 

 

 

 

 

 

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What (if anything) would you do differently next Mother’s Day?

Floral Ordering:  “More mixed bouquets using the same flowers!”, “Order fewer flowers so we sell out.” and “less with roses and more mixed flowers.”

Preparations: “Have more ready to go arrangements”, ” Order less dish gardens”, “Quality check flowers more rigorously”, ” Grow more of my own flowers”, ” Rent a pop-up shop”, “Sleep More”, and “improve work flow.”

Hiring: “Hire more help”, ” Hire additional designers”, ” More Delivery Drivers”, and ” More front of store help to take orders, answer phones and additional tasks.”

Deliveries: “increase our delivery area”, “increase delivery charges”, “tighten the delivery area when closer to the holiday”, and “adding an additional vehicle(s).”

Marketing: “Start promoting the holiday sooner!”,” Do more with Online Ads”, “Focus more on online ads”, ” Begin promoting earlier, beginning of April”, and ” come up with a better marketing strategy – online ads, social media, email blasts.” 

 

Thank you for reading the Floranext Mother’s Day Floral Industry Survey for 2022. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

Survey based on data from 158 florists (82% in the United States, 13% in Canada, 5% International). 

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