Florist Blogby Floranext

Florist Event Business H.Bloom Raises $2.2 Million to Steal Floral Corporate Business

Posted on January 20th, 2011
Blog, Florist Resources, florist technology

The already too competitive flower business just got a bit more competitive.

Alongside supermarkets, wire services, and order gatherers, the retail florist can now add event flower providers. The online-only corporate florist event company H.Bloom has raised more than $2 million to steal your corporate customers. The money, which comes from ventur capital firm Battery Ventures (which has raised $3 billion in its lifetime) will most likely be used to bring the company's New York and Washington D.C.-based business across the country. So how does it work? H.Bloom doesn't […]

5 SEO Secrets For Your Florist Website

Posted on January 12th, 2011
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, Florist Websites, Search Engine Optimization, seo

The biggest mis-understanding about search engine optimization is that it is something you either have or you don't.

Some sites are better organized for Google crawlers and that is an essential part of getting traffic to your site. But more than that, SEO is an ongoing process of site marketing. Here are 5 key tips for Search Engine Optimization for your florist website:

1. Know Your Ranking

Download the Google Toolbar -- once installed, just roll your cursor over […]

10 Free Online Services for Your Flower Business

Posted on January 5th, 2011
Blog, Florist Resources, florist technology

It isn't your birthday or Christmas -- but here are some free gifts for your flower business.

These 10 Free Services are surprisingly good and useful, in some cases even better than the paid versions. Free Marketing Tools for Florists Still spending hundreds or thousands of dollars on Yellow Pages? If marketing is important to your business, social media offer free, powerful ways to communicate with your customers. It isn't just Facebook anymore -- every business be managing their social media. Twitter is a great way to communicate with your customers without being intrusive. […]

How Teleflora(TM) Stole $13.6 Million From Florists Overnight

Posted on December 2nd, 2010
Blog, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, Florists for Change

Teleflora™ just updated its product catalog.

Great you think? Fantastic new seasonal photos for my florist website, great new products for my customers? Well think again. Teleflora™ updated its product catalog and is now charging its member $399 each plus $14.99 per month for ongoing updates -- total $580 next year for new cost. In addition, florists need to buy new containers, adding additional cost! If we assume conservatively that florists stock half of the 11 […]

A Square Deal for Retailers – Point of Sale’s Next Generation

Posted on November 12th, 2010
Blog, Florist Ecommerce, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, florist-software


The future of retail Point of Sale is here and it's square.

Right […]

FTD Funeral Home Websites – A Funeral for the Retail Florist?

Posted on November 4th, 2010
Blog, Florist Marketing, Florist Profits, Florist Resources, florist-software, Florists for Change

FTD will start offering flower sites to funeral homes -- how bad is this news for the retail florist?

FTD's partnership with the largest provider of funeral home websites will allow them to immediately gain thousands of new customers. That means more sympathy buyers going to FTD, fewer going to local florists. And FTD can easily drop-shop sympathy products, cutting […]

How Facebook is changing the world (and your flower business)

Posted on November 3rd, 2010
Blog, Florist Marketing, Florist Resources, florist technology
  Facebook announced today a new offering for retailers - "Facebook Deals". Make no mistake, this will change the way people buy. And it should change the way the retail florist industry advertises.   Read more

Florist advertising survey. The results are in!

Posted on October 13th, 2010
Blog, Florist Marketing, Opening a Flower Shop, Search Engine Optimization, seo
We surveyed a cross-section of florists from across the country about their advertising, online and offline. The results are in -- and there are some surprises, particularly in the realm of online advertising. Why is this important? We think in lean times, it's more important than ever for florists to be smart about attracting customers. Spend - but spend smarter -- that's our motto when it comes to advertising. Our caveat with this online survey, our florist respondents are probably a bit more technically savvy than the average florist -- most of our respondents have a Facebook page and a website. That said, the survey gives a good representation of how flower shop owners are approaching marketing. Should you be cutting, increasing or holding your spending steady? Interestingly 44% of […]

Fed up with FTD? Tired of Telflora? Save Money with Floranext!

Posted on October 11th, 2010
  Floranext's founders have been in the flower business for over 40 years, running one of the most successful florist retail enterprises in the country. We think you should be saving money on your florist website and getting more for your money! We put up with wire service technology for too long before deciding we needed to build our own florist ecommerce tools. Things that ticked us off about the wire service websites: Cost […]