Easter is around the corner, and there's got to be something
special for a flower shop to do that hasn't been done before, right? Shouldn't there be something
out there that can help florists bring something new and fresh to holiday we've all experienced a million times?
It's a gadget that can draw beautiful, normally impossible-to-execute-designs on eggs. Just plug it in to your computer, create a design, and presto-eggo! Instant customer […]
Whether you’re familiar with teen heartthrob and pop singer Justin Bieber or not, you are probably wondering what he could possibly have to do with your floral business.
Beiber made floral news when he made a promotional partnership with 1-800-Flowers, selling a bouquet named after his new hit single “One Less Lonely Girl.” The 1-800-Beiber bouquet includes 12-24 variegated red roses and also comes with a “One Less Lonely Girl Scarf,” a membership to his fan club, and a Justin Bieber CD.
In addition, a portion of the bouquets’ proceeds go to his charity, which focuses […]
One week ago if you searched for "dresses" on Google what do you think would have come up? What if you did the same for "bedding" or "area rugs" or "skinny jeans"? It could be hundreds of companies. But it was just one retailer: JC Penny.
The New York Times chronicles JC Penny's unscrupulous Search Engine Optimization (SEO) tactics and what they did to get to the top of search. And it follows them as, just as quickly, they get knocked off of their search pedestal.
Is anyone doing this in the flower business? Is this something you need to be concerned about for your florist website? Almost certainly someone […]
All business owners know the best kind of recommendation is a personal one.
A friend recommending a product or service beats a TV or radio ad any day. So how can you generate word-of-mouth advertising for your florist website for Valentine's Day?
In the era of social media, getting people talking about your business isn't too hard. Here's what we have done for our own flower shop. It's three simple rules that add up to: "Love Your Customers And They Will Love You Back."
1. Collect Emails From Customers
You should be […]
The already too competitive flower business just got a bit more competitive.
Alongside supermarkets, wire services, and order gatherers, the retail florist can now add event flower providers.
The online-only corporate florist event company H.Bloom has raised more than $2 million to steal your corporate customers. The money, which comes from ventur capital firm Battery Ventures (which has raised $3 billion in its lifetime) will most likely be used to bring the company's New York and Washington D.C.-based business across the country.
So how does it work? H.Bloom doesn't […]
The biggest mis-understanding about search engine optimization is that it is something you either have or you don't.
Some sites are better organized for Google crawlers and that is an essential part of getting traffic to your site. But more than that, SEO is an ongoing process of site marketing. Here are 5 key tips for Search Engine Optimization for your florist website:
1. Know Your Ranking
Download the Google Toolbar
-- once installed, just roll your cursor over […]
It isn't your birthday or Christmas -- but here are some free gifts for your flower business.
These 10 Free Services are surprisingly good and useful, in some cases even better than the paid versions.
Free Marketing Tools for Florists
Still spending hundreds or thousands of dollars on Yellow Pages? If marketing is important to your business, social media offer free, powerful ways to communicate with your customers. It isn't just Facebook anymore -- every business be managing their social media. Twitter is a great way to communicate with your customers without being intrusive. […]
Teleflora™ just updated its product catalog.
Great you think? Fantastic new seasonal photos for my florist website, great new products for my customers? Well think again.
Teleflora™ updated its product catalog and is now charging its member $399 each plus $14.99 per month for ongoing updates -- total $580 next year for new cost.
In addition, florists need to buy new containers, adding additional cost! If we assume conservatively that florists stock half of the 11 […]