Florist Blogby Floranext

Two Steps To Make Your Flower Shop More Profitable

Posted on September 22nd, 2011
Blog, Florist Profits
Flower-Shop-ProfitableCould two small changes really make your flower shop more profitable? We wanted to highlight a great article from the Florists Review by Ken Royer about two critical, but easy-to-implement changes that will make your flower shop more profitable. The full text is below but here are the highlights.1. Lower Your Prices2. Sell Un-Arranged Flowers - it will enable you to sell lower priced flowers profitablyAt Floranext we have seen this in action. We have florists that have done over 1,000 web orders in six months, while others other florists that have done just…

Sneak Peek – Floranext’s New Banners!

Posted on September 10th, 2011
Blog, Florist Ecommerce, florist technology, Florist Websites
We just designed some great new website banners for our florist customers -- amazing, luscious banners. Just a taste of some of the great new designs we will be launching for our customers in the next few weeks!We think that in the flower industry, design is instrumental- and that your florist websites should reflect your design sensibilities. We're helping florists break the mold with some truly stand-out designs. Here are a few: Roses - Antique Banner Read more

Florists for Change – Breakout Session Summary

Posted on August 17th, 2011
Blog, Florist Resources, Florists for Change
The Florist for Change afternoon breakout session was productive - the group separated into four groups to discuss some key topics, including the cause of inertia, where the industry will be in 5 years, and how a florist to florist technology network would work.What causes inertia? - Fear of the unknow- Fragmented industry - hard to organize for change- Old Dogs - too much trouble to change- Lack of Time- Lack of LeadershipWhere will the industry be in 5 years?- Decline in retail shops- Decline in profits- Price matters more- Flowers as gift category declines due to dissatisfaction- Additional Drop-shipsWhere are florists' interests aligned with wire services?- Want flowers to be the gifts of choice…

Florists for Change – The Proposal

Posted on August 17th, 2011
Blog, Florists for Change
Florist-For-ChangeThe morning discussion focused on some key principles and positive solutions to help the floral industry:The Proposal
Action 1: Strive to focus on the consumer- Build value convenience, lyoatly- Offer and promote an unconditional 100% satisfaciton guarantee- Legistlate DOGs (deceptive order gatherer) outAction 2: Create a "Buy local flowers" national campaign- "Got Milk", "Happy Cows California Cheese"Action 3: Consider non-profit, F2F direct order mechanism- Sell your products at your prices and dedlivery fee- You pay me a commission baed on my cost+ profit- Don't fill unprofitable incoming orders
"When the consumer loses, we lose. When the consumer wins we win." - Mike…

Florists for Change – Mission Statement

Posted on August 17th, 2011
Blog, Florists for Change

Florists for Change – Kickoff Reception

Posted on August 17th, 2011
Blog, Florists for Change

Florists for Change Meeting in Las Vegas – LiveBlogging the Event

Posted on August 16th, 2011
The Florists for Change Facebook group, created less than a month ago, already has over 900 "likes" from florists across the US. The stated mission is to devise innovative ways to help support local florists and reconsider the traditional paradigm for sending/receiving orders.Over the next few days we will be live-blogging the Florists for Change event, straight from Las Vegas.At Floranext, we are optimists - we believe that change in the industry is possible. We think that social media (Facebook, Twitter, Linked In) are the tools we need to turn a fragmented floral industry into one with a cohesive voice.We think that florists have relied for too long on other companies to do marketing on their behalf. We need to put tools and technologies back in the hands of the brick and…

Free Web Marketing For Florists

Posted on June 23rd, 2011
 We wanted to profile two free sites that will help you get more traffic and orders on your florist website. We use these for our own shop and they have been hugely helpful.Want to see how your site is seen online by thousands of people? Yext lets you survey free listing sites like Citysearch and Mapquest to see if your florist website is listed there. If your site isn't listed on one of these sites, they are almost all free, so go get a listing! You can also check out how your website appears. NOTE - ignore the link to "fix it all" (they will try to charge you…

Three Florist SEO Tips

Posted on June 2nd, 2011
Blog, Florist Resources, florist technology, Florist Websites, florist-software
So you want to get your florist website on the front page of Google's search results.You're considering paying a Search Engine Optimization (SEO) company. There are some things that are within your control and you can do for free! There are other things that internal to your website and there are things that are internal. Here are two things that are external to your site you can do to promote your site for zilch, zero, nada: 1. Backlinks - Make sure you have plenty of links to your website. Google…

Facebook For Florists Just a Fad?

Posted on May 12th, 2011
Blog, Florist Marketing, Florist Resources, Search Engine Optimization, seo