Florists, are you bewildered by Google AdWords?
We have received many questions on using Google AdWords, and we're in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.
Before we begin, let's point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing […]
Marketing, as we all know, is essential for the survival of your floral business.
There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself. Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.
With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.
Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization), allows for customer interaction and many other valuable reasons.
We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is "How do I create a Facebook […]
Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.
Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place.
Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]
YouTube gets over 30 million visitors per day!
For florists who are not familiar with YouTube, YouTube is a mostly free website for hosting videos that allow visitors to sign up and are able to upload their videos on YouTube to store and share with other visitors. YouTube has 1,300,000,000 visitors that use it, Wow, now that is a lot of zeros!
Unlike the more recognizable social media platforms […]
Marketing is the key to successful growth and longevity for Floral Businesses.
However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer's shoes. What are your customer's needs and wants? What makes your customers satisfied?
Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and […]
Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right?
Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, delivering, marketing and much more!
We asked florist's all around the world to share their most crucial advice/tips on opening a flower business. If you are thinking or just starting […]
Mother's Day (or should we say Mother's Day week) is the busiest and potentially the most profitable holiday for the floral business owner.
Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother's Day and make sure you dot your i's and cross your t's.
Flowers - captivating, mesmerizing, effulgent and miraculous!
So, when and where did flowers come from? How did they evolve? We set out to find out how flowers evolved particularly because flowers are underrated and go unappreciated by so many.
Flowers are nature's little gifts and quite miraculous. In this blog, we will venture on a flower journey of the past, present and future.
We all understand how Pinterest can be a big impact on Florists Business.
With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site.
Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more on keyword search terms on #4.
In this blog, we will list the […]