florist technologyby Floranext

Introduction to Google AdWords: Florist Marketing

Posted on October 10th, 2017
Blog, Florist AdWords, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, Uncategorized
Florists, are you bewildered by Google AdWords? We have received many questions on using Google AdWords, and we're in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works. Before we begin, let's point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing […]

Simple Floral Marketing Strategies

Posted on September 13th, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Search Engine Optimization, seo
Simple-Floral-Marketing-Strategies  Marketing, as we all know, is essential for the survival of your floral business. There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself.  Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media. If […]

Create A Floral Facebook Business Page – 5 Steps

Posted on August 30th, 2017
Blog, Florist Marketing, florist technology, Search Engine Optimization, seo
Create-A-Floral-Facebook-Business-Page---5-Steps With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page. Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization),  allows for customer interaction and many other valuable reasons. We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is "How do I create a Facebook […]

Florist Marketing – Getting Started With Google My Business

Posted on July 26th, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
google-my-business-florist-marketing Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.  Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place. Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]

YouTube For Florists- Marketing Made Easy

Posted on May 23rd, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
YouTube-For-Florist--Marketing-Made-Easy YouTube gets over 30 million visitors per day! For florists who are not familiar with YouTube, YouTube is a mostly free website for hosting videos that allow visitors to sign up and are able to upload their videos on YouTube to store and share with other visitors. YouTube has 1,300,000,000 visitors that use it, Wow, now that is a lot of zeros! Unlike the more recognizable social media platforms […]

Florist Marketing – Understanding The Basics

Posted on April 26th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
Florist-Marketing---Basics Marketing is the key to successful growth and longevity for Floral Businesses. However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer's shoes.  What are your customer's needs and wants? What makes your customers satisfied? Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and […]

Opening A Flower Shop – Florist Tips

Posted on April 19th, 2017
Blog, Florist Ecommerce, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day, Opening a Flower Shop, Survey, Valentine's Day
Opening-a-flower-shop-florist-tips  Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right? Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, delivering, marketing and much more! We asked florist's all around the world to share their most crucial advice/tips on opening a flower business. If you are thinking or just starting […]

Mother’s Day-Florist Checklist

Posted on April 11th, 2017
Blog, design prepping, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day
Mother's-Day-Florist-Checklist Mother's Day (or should we say Mother's Day week) is the busiest and potentially the most profitable holiday for the floral business owner. Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother's Day and make sure you dot your i's and cross your t's. […]

Evolution Of Flowers – Past, Present, & Future

Posted on March 29th, 2017
Blog, Florist Marketing, Florist Resources, florist technology, Florist Websites, Flower Trends
evolution-of-flowersFlowers - captivating, mesmerizing, effulgent and miraculous! So, when and where did flowers come from? How did they evolve?  We set out to find out how flowers evolved particularly because flowers are underrated and go unappreciated by so many. Flowers are nature's little gifts and quite miraculous. In this blog, we will venture on a flower journey of the past, present and future.   […]

Top 5 Florist Must Do’s – Pinterest

Posted on March 22nd, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, florist technology, Florist Websites, photos
Top-5-Florist-Must-Do's - Pinterest We all understand how Pinterest can be a big impact on Florists Business. With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site. Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more on keyword search terms on #4. In this blog, we will list the […]