Posts tagged "florist ecommerce"

Introduction to Google AdWords: Florist Marketing

October 10th, 2017 Posted by Idalina Bertone Blog, Florist AdWords, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, Uncategorized 1 thought on “Introduction to Google AdWords: Florist Marketing”

Florists, are you bewildered by Google AdWords?

We have received many questions on using Google AdWords, and we’re in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.

Before we begin, let’s point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing in traffic through the use of keywords, allowing you to customize your ad campaigns and turn clicks into sales.

Understanding how Google AdWords works means understanding how to bid on ads, which turn into conversions. Let’s focus on a basic introduction to Google AdWords to clear up the mystification of how it works.

set-your-budget

Image via Google.com

Basic Google AdWords Bidding/Budget Functionality

Sometimes you can not fully understand how something works unless you dive right in and try it out for yourself. That certainly applies to getting started with AdWords. There is a reason why we starting out with Google AdWords bidding, it is of great importance you are knowledgeable of your targeted spending before even complicating Google AdWords.

  • Automated Bidding: By far the most recommended if you are just starting out with Google AdWords. Set a daily budget and let AdWords adjust your CPC (cost-per-click) bids to bring you the most clicks possible within that budget.
  • Manual Bidding: Manual bidding lets you set bids at the ad group level, allowing you full control over your CPC for keywords or ad placements, so you bid what you want for the clicks you want.
  • Setting A Daily Budget: One of the most crucial things to remember is to set a low daily budget. We recommend no more than $10.00 a day. Paying for an exorbitant amount of clicks to your AdWords campaign will leave you feeling defeated.

 

Basic-Google-AdWords-Bidding-Budget-Functionality

Image via Google.com

Understanding/Researching The Floral Market

You’re now ready to start a Google AdWords campaign, but have you thought about the keywords you’ll use to reach potential customers? This question can seem simple—just use keywords specific to the floral industry, right? Well, yes and no. You’ll need to do some research, but we promise you’ll get the hang of it.

  • Keyword Planner: Take advantage of Google’s Keyword Planner on Google Adwords (in your account under Tools). Be sure to describe what you’re promoting to reach your targeted audience.
  • How are customers finding you with keywords? Enter how you think people are searching for flowers into the keyword planner. Our goal is to find the keyword which has the most searches.

Note: You cannot access Google Keyword planner until your payment information is entered into Google Adwords. 

start-floral-adwords-campaign

Image via Google.com

Starting Your Floral AdWords Campaign

First, navigate to https://adwords.google.com, and sign in or click Start Now. If this is your first time on Google AdWords, try to set aside some uninterrupted time to complete setup.

  • Pick Your Goal: Do you want customers to call your business, visit the store, or visit your website?
  • Choose Your Campaign Location: You will want to choose a geographic area—large or small—your campaign will cover.
  • Define Your Products and Services: Enter your language, the products you offer, and who to show your ad to.
  • Create Your Ad: Start with your Headline 1  and remember to stay relevant to the floral industry and what you are promoting. 
  • Setting Your Budget: Remember to start off slow and set a daily and monthly budget when getting to know Google AdWords.
  • Review Your Ad Settings: Take some time to review your settings and make sure everything is correct.
  • Enter Your Payment Method: Enter in your payment information and voilà, you have created your Google AdWords campaign.
create-your-ad

Image via Google.com

Tip: When defining your service be sure to take advantage of the Add Another option below Show your ad to people looking for. AdWords will give you a list of related keywords, check all that apply. Most if not all will be useful to add.

Understanding Google AdWords Acronyms

As you begin your journey into Google AdWords you may find some acronyms that throw you:

  • CPA: Cost Per Action, the amount you pay each time a user takes an action such as purchase, signup, call, etc.
  • CPC: Cost Per Click, the average amount you pay when users click on your ad.
  • CPM: Cost Per Thousand, the amount you pay when Google displays your ad to users 1000 times.
  • CTR: Clickthrough rate, a percentage of the number of clicks you get on your ad or keywords divided by the total of impressions received.
  • GCO: Google Conversion Optimizer. You may indicate a target cost per conversion you want to pay and Google will optimize your placement and CPCs to bring you conversions at or below that amount.
  • PLA: Product Listing Ad, an ad on Google search with an image displaying a product for sale on an ecommerce site.
  • QS: Quality Score, Google’s score for users’ experience when they see your ad on a page.
  • SEO: Search Engine Optimization, a strategy to move websites and pages higher in the rankings in organic and free listings.
  • SPN: Search Partner Network, information on other search engines where Google displays ads in response to a search query.
  • USP: Unique Selling Proposition, unique selling features of your products, services, customer experience and guarantee that make you unlike your competitors.

 

Florists, how has Google AdWords helped your floral business? Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

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Florist Marketing | Getting Started With Google My Business

July 26th, 2017 Posted by Idalina Bertone Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 5 thoughts on “Florist Marketing | Getting Started With Google My Business”

google-my-business-florist-marketing

Using Google My Business is one of the best ways to improve your floral business website’s visibility.

Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, Google Maps, and Google+ all in one place. Google My Business allows you to improve your business’s credibility and visibility.

 

google-my-business-florists

Image via Google

Signing Up for Google for Business

If you are just starting your floral business, whether or not you have a floral website set up or not, start your application here.

  1. Click Start Now and enter your floral business address.
  2. If you receive walk-in traffic in your shop, by “I deliver goods and service to my customers at their location,” set Yes. Otherwise, leave this set to No and click continue.
  3. On the next page you will see a list of possible address matches for your business. Select from among them and continue.
  4. If you selected Yes, you will see an information request on the services you offer. Enter your delivery area, and include delivery radius. If you do not select the box below where you serve customers at your location, your address will be hidden, but your city and state will still show.
  5. Verify the information you’ve entered, especially your business address. Google My Business is generally very user-friendly, but correcting errors can be cumbersome, so take the time now to verify all information is accurate. Agree to the terms of service and continue.
  6. On the last page, you will be asked how you would like to receive the verification code. It’s likely you will choose to get a postcard mailed to you, very few get phone calls.

Within a couple weeks, you’ll receive a verification code for your business. Log back into Google My Business, add your code, and violà, you’re done!

 

photo-florist-google

Adding Photos to Google My Business

The more images you add to Google My Business, the better your ranking will be in Google local searches. Add as many images as you can to your Google My Business account. That said, there are many different categories of photos, it’s worth making sure they correspond correctly.

  • Profile Image: This will allow customers to recognize your business. The profile image will be displayed next to your business name on Google+ and must be different from your Logo image.
  • Logo: Use a square image file for your logo as these look the best on Google.
  • Cover Image: This is the grand feature photo and should correspond to the services you offer.
  • Additional Images: Add as many photos as you like here, the more the merrier. These are viewed by customers who are looking at your listing. It is good to include your own designs of everyday arrangements, wedding and store front image if possible.

To add your photos simply sign into Google My Business, click Photos from the menu, and select the photo category you would like to showcase. You can now upload your photo from your computer.

The best image formats are JPG and PNG. Use high quality images, you don’t want customers looking at fuzzy images.

 

google-maps-google-my-business

image via google and hello you designs

Why is Google My Business Important?

There are so many reasons why all business owners absolutely must be on Google My Business, especially if your business is location specific. The biggest reason of all is the impact it has in increasing your search engine ranking, but below are some further reasons.

Improved Search Visibility: Try any of these keywords in a Google search: city, state, florist, flower shop, zip code/postal code. Notice who comes firsts under the map. These results are Local Search Results, courtesy of Google My Business. You cannot pay to place in these results, but having a Google My Business profile will enable you to.

Maps Your Floral Business Location: This allows the customer to find and navigate to your brick-and-mortar store and website more easily.

Allows for Customer Interaction: Google My Business allows for customers to interact with your business by leaving reviews and uploading their own photos. Every review counts, and every photo upload counts! How does it count? By improving your SEO, remember you want to list in the top 3 records on Google Local Search.

 

Florists, how has Google My Business helped your floral business in the past years? Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-weddings-bookings

8 Things Florists Should Do To Book Weddings

May 31st, 2017 Posted by Idalina Bertone Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo, weddings 8 thoughts on “8 Things Florists Should Do To Book Weddings”

 8-things-florist-book-weddings

Booking weddings are still one of the best ways to increase your overall flower shop profit.

Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.

In this blog, we will discuss 8 ways to obtain more wedding clients into your flower shop through marketing and simple in-house tactics.

 

Florist-Wedding-Atmosphere

8: Creating An Ambiance

Creating a beautiful atmosphere will help ensure a sense of security with your wedding clients.  Mostly all of us buy with our eyes and emotions, our goal here is to have your wedding clients feel comfortable and ensure that you are the best florist for the job.

  • Create a designated space designed for wedding consultations.
  • Have proper comfortable seating.
  • Have a computer/tablet available for quick image reference.
  • Be prepared, make sure you have your wedding software open and ready for note taking.
  • Offer your wedding clients something to drink.

 

Florist-wedding-courteous

7: Be Courteous 

Florists by nature are very courteous, friendly and giving people. However, there are times that wedding clients do request super outlandish things and even get their florist a little annoyed.  Nowadays your wedding clients will mostly do their homework and look at what appeals to them for their special day.

  • Respect their needs and wants.
  • Be excited and share in their enthusiasm for their special day.
  • Educate your wedding client on what is possible and what is not.

The main thing here is, to be honest, if there is something you simply cannot do for the price or there is just no way of obtaining specific flowers, let them know.  Most wedding clients will take their florists advice and seek alternatives in their choices.

 

florist-wedding-ads

6: Paid/Free Ads On Wedding Sites

Most floral professionals have heard of The Knot, Wedding Wire, and so many others out there. We do recommend signing up for at least one of these sites for more exposure to your flower shop.

  • You can increase your wedding bookings by 10 -40 more per year.
  • Free Ads may minimize your visibility by covering some key elements that wedding clients like to see such as reviews. However, if the budget does not allow, a free ad is better then no ad.
  • Set a budget and pay for some ads on wedding sites. After a year, review what profits were gained and decide if you would continue to advertise or lower or raise your budget.

 

Florist-wedding-website

5: Wedding Website

Nothing speaks more volumes than your own wedding website, it is perfectly OK to have wedding pages in your floral eCommerce website. If you are looking to expand your wedding bookings we recommended having a non-eCommerce website designed to showcase only your wedding services.

  • Show your work in category pages. example: bridal bouquets, reception flowers, arches and so on. 
  • Wedding websites that are loaded with galleries offer visitors many options to stay and browse which will increase your search engine optimization or SEO.
  • Have a specific page designed to recommend vendors with backlinks and have them do the same for you on their website if they return the favor.
  • Backlinks are considered SEO gold, so recommending vendors and have vendors recommend you is a win-win situation.

 

Florist-Wedding-Social-Media

4: Social Media

The benefits of social media sites such as Facebook, Pinterest, Instagram and Youtube are essential in building your brand. Although you may not be booking many wedding at first, patience and diligence is the key.

  • Post images on your social media platforms often, daily if possible.
  • Offer wedding booking incentives.
  • Be responsive to customers comments.
  • Make A YouTube Video

 

Wedding-Florist-partner-up

3: Partner Up

There are many flower shop owners that would love more floral wedding viability but do not have the resources or time to fully devote to wedding marketing or consultations. If you are in this situation do not give up on doing weddings, remember this is all about making your brand well rounded.

There are many independent wedding floral contractors that will work solely with you for building up your wedding bookings. Generally, these independent wedding floral contractors receive a commission on all weddings they book for you and are held to only promoting your floral business.

Wedding floral contractors offer many benefits if time is of the essence for you.

  • Book weddings and handle all consultations.
  • Handle day to day marketing for weddings.
  • Wedding floral arranging is done with your assistance and your designers in your flower shop.
  • Handle all of the wedding flower ordering.
  • Handle setup while the shop owner is responsible for providing delivery services, driver, and vehicle.
  • Receive commission paid on the cost of wedding minus all flower shop owners costs.

 

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2. Word Of Mouth

Sometimes, especially when you’re new to the floral profession, when doing weddings you need to give a lot to get a little and by little, this is financial gain or profit.  What you actually do get is a lot of future clients.

We do not by no means recommend doing wedding flowers for free. When starting out, show off what you can do and be reasonably priced, think of this a marketing tactic. Most wedding bookings and visits to your flower shop will come from guests at weddings you serviced and or recommendations from your wedding clients.

  • Word of mouth is by far the best way to market your flower wedding business.
  • Allows for long-term customer relationships.
  • Keeps your business stable and consistently profitable.

 

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1: Know Whats “Hot” In Wedding Flowers

Once you have all you’re wedding leads  schedule a consultation, have diligently set up a great designed area for your clients and are super courteous and respectful, are you current with the latest wedding trends?

It can certainly be a deal breaker for your clients if you are not aware of specific “Hot” trending wedding floral designs.

It is your job, as the floral professional, to stay ahead of trends and offer exciting options for your customers to show that you are “With It,” “Current,” and “Up to speed on floral wedding trends”.

  • Take a wedding floral class on what is trending.
  • Spend time searching social media sites for what wedding floral trends gets the most saves and likes.
  • Practice specific wedding trends. If time and budget allow, set aside a day to practice various wedding trends. After completing the designs, you can post on your floral websites and social media platforms.

 

Florists, we would love your feedback! What tips can you share about booking more weddings that has brought profitable success to your floral business? Please add your feedback and questions in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

florist-marketing-basics

Florist Marketing – Understanding The Basics

April 26th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 4 thoughts on “Florist Marketing – Understanding The Basics”

Florist-Marketing---Basics

Marketing is the key to successful growth and longevity for Floral Businesses.

However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer’s shoes.  What are your customer’s needs and wants? What makes your customers satisfied?

Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and make it easier to understand so that you may use marketing to grow your floral business.

 

Marketing-Goals

What Is Your Business Marketing Goal?

  1. Create brand visibility/recognition.
  2. Grab your customer’s attention/interest.
  3. Encourage purchasing.
  4. A simple call to action.
  5. Increase your business revenue.

 

Market-your-business

Ways to Market Your Business:

  • Inbound Marketing: This includes your floral website, social media platforms, video and emailing. Internet marketing also falls under Inbound marketing.
  • Outbound Marketing: Outbound Marketing can consist of mailers, flyers and/or face to face. The goal here is to generate customers. With outbound marketing you are seeking them out. Think of cold calling (which falls under outbound marketing as well).
  • Word Of Mouth Marketing: Solely relies on your existing customer referrals.  This is one of the best marketing approaches. Most (if not all) happy patrons will recommend your business to other patrons.
  • Promotions/Coupon Marketing: Typically done to motivate the customer to buy at a great deal/offer.
  • Giveaway Marketing: Is most effective in establishing a customer base. Offer free giveaways to customers or in your local businesses. Do this only for a short period of time – best when first opening up your flower shop.
  • Paid Marketing: This includes any paid advertising, tv, print and pay per click for Adwords. 
  • Cause Marketing: Marketing your product/brand for charity or to support a cause.
  • Buzz Marketing: This is marketing your product without people knowing they are being marketed. This is seen as more of a controversial way of marketing. Buzz or also known as Stealth marketing is most done via Video or TV applications.

Note: There are so many different ways to market your business not limited to the ones above. The general rule here is to be visible and do not rely on only one way to market. Use a combination of marketing practices!

Marketing-must-do's

Marketing Must Do’s:

  • Impeccable Customer Service: We do not want to market to customers without first achieving great customer service policies.  Employees should at all times be happy (sound happy) and pleasant while answering the phone or handling a customer. The old saying “The Customer Is Always Right” still holds true. Let’s listen and always be polite (even when we know they are wrong).
  • Connect Your Platforms: Make sure to connect your in-store Marketing with your Internet/Online Marketing.
  • Knowing Your Consumer: Having knowledge of your customers is key to successful marketing. Everyone needs flowers at some point, however, it is important to gather information on customers needs to market to each person correctly.
  • Understanding Your Competition: Marketing in your area is important so that you can grab a grasp on your local customers. Evaluate your competition and what they are offering and how you are different.
  • Keep Customers: Focusing on generating new customers is one of the essentials of marketing. However, so is keeping the ones you already have. Be courteous to and respect your current customers and offer some perks to all your patrons new or old.
  • Get Reviews: Remember marketing is also word of mouth. Encourage reviews and testimonials. These are little miracles for increasing traffic to your flower shop and website.
  • Get On Social Media: We understand that you most likely already have your floral business on social media. Being on social media and current on social media are two different things. Please devote at least a half hour a day to your social media communities.
  • Promote Your Work: We get it, not all florists use their own product images on their eCommerce. Images can be hard to take. You’re busy and the catalog images are selling great on your website.  The missing ingredient here is that you are promoting your work and your brand. Seen time and time again images of floral shops own work is priceless in achieving their own specific niche. Invest in a backdrop and use a great camera (some mobile phones do a great job and start building your portfolio). If using images not based on your work, be careful of Copyright trolls. It’s always best to use your own work.

 

Marketing-Tips

Marketing Tips:

  • Discount: Offer a discount for any customer that gives you an on the spot review at your store or while purchasing from your website. Put up a sign that says “$5.00 off total order for a review on Google and Yelp!”
  • Photo Shoot: During slower months have a photo shoot day! Remember marketing does cost a little money and think of this as the modern way of advertising. Make up some great floral arrangements and get to taking pictures. Does the budget allow you to hire a photographer or someone just starting out in photography? Another option is to have a camera ready and to take images as you design and make the camera accessible to your designers.
  • Social Media Platforms: There are platforms that can help you post on all your social media sites with just one posting. Check out Hootsuite.
  • Emails: Capture every customer’s email! Make it a point to get this information. Email marketing can have a great return of repeat business. Again, make sure to ask customers for their email, most if not all are willing to share this with you.
  • Blog: What? You’re not a writer! How can you blog? Everyone can blog. Write about what you know and use specific keywords that have to do with your floral business.  Make sure to squeeze in your location in the blog if you can.
  • Quality: Offer quality with your brand, focus on your customers and offer the best possible product you can. However (florists, listen up, as most of you are famous for doing this) Do Not Give Things Away. Charge for your creative work and give customers quality. Do not over give. It will always be expected.

These are some easy ways to understand and get started with your floral marketing. Florists, let’s hear your feedback! Do you have any important marketing advice/tips that have been or are successful? Please share all your feedback, tips or any floral marketing related questions you would like addressed below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

opening-a-flower-shop

Opening A Flower Shop – Florist Tips

April 19th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day, Opening a Flower Shop, Survey, Valentine's Day 12 thoughts on “Opening A Flower Shop – Florist Tips”

Opening-a-flower-shop-florist-tips

 Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right?

Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, delivering, marketing and much more!

We asked florist’s all around the world to share their most crucial advice/tips on opening a flower business. If you are thinking or just starting a floral business this will help you get answers to some of your questions.

 

Question1-florist advice

Which is most important when opening a flower shop?

  1. Location (111%)
  2. Creativity (55%)
  3. Revenue (52%)
  4. I just like flowers (7%)
  5. All of the above (63%)
  6. Other (30%)

 With an overwhelming 111%, Florists have stated that location is key when opening a flower shop. So remember Location, Location, Location.

Additional Florist Expert Advice: 

  • “Is there a need in your community for “Your” idea of a flower shop?” – Wild By Nature
  • “Knowledge of business in general. KNOWING how to design already!” – Victorias Floral Design 
  • “Driven work ethic.” – Tilted Tulip Florist
  • “Social media, marketing and internet presence” – anonymous
  • “A working knowledge of flower care and preparation methods and reliable suppliers.” –  The Enchanted Florist

 Question2-florist-advice

What would you say surprised you when you opened your flower shop?

Long hours was the #1 answer by most florist’s for this question, however, there were many great responses that we believe are important to keep in mind when opening a floral business.

Additional Florist Expert Advice: 

  • “How much yelp reviews really grew my business. After the first year, people calling the shop always mentioned: “I found you on Yelp”. I had more business from that then the local community that soon followed.” – Ace of Vase
  • “All the prep work” – anonymous
  • “The overwhelming bookkeeping if you are no prepared or don’t have enough financial experience.” – Flower Bomb
  • “That many of the people who buy flowers know a lot of things about them.” – anonymous
  • “How much you worry about it all and never get a true break from it. Even when on holiday, you don’t ever stop! ” – Beco Flowers
  • “It’s hard work.” –  anonymous
  • “How quickly the local people embraced us.” – Maureen’s Designs
  • “How much of a percent wire service take for orders.” –  anonymous
  • “How complicated the process was from start to finish- all the different ways something could go wrong from the weather to the shipping issues, flower care, and handling, order taking, design and delivery.” – The Flower Bar
  • “How much fun it is!” – anonymous
  • “The physical aspect – from collecting and packing flowers at the market to the lifting, cleaning and moving of heavy buckets.”  – Petals

 

question3-florist-advice

 How much money do you say is needed to start your own brick and mortar flower business?

  1. $1,000 to $5,000 (10%)
  2. $5,001 – $10,000 (22%)
  3. $10,001 – $15,000 (60%)
  4. Other (102%)

Other was the #1 answer for this question with the winning budget amount $25,000.

Additional Florist Expert Advice: 

  • “Depends on style location. Could be as little as $300. or as much as $250,000.” – Kelly Mayo
  • “$40,000 ” – anonymous
  • “Up to $50,000. You need refrigeration, insurance, vehicles. You also need to buy flowers and supplies c o d for at least 6 months before people trust you. Salaries and advertising are big unexpected hits in the first 6 months.” – Gloria’s Florist
  • “I began with 15k. I would have been wiser to double that.”  – anonymous
  • “The worst thing is to be undercapitalized” – anonymous
  • “Purchase a shop already in operation if possible, would be what I recommend. “-  anonymous

 question4-florist-advice

 If you could open your flower shop today, what is the one thing you would do differently?

Do not join a wire service was the #1 answer if florists could do one thing differently. Trailing behind and almost taking over the number one sport was “Choose a better location,” with having an eCommerce website in third.

Additional Florist Expert Advice: 

  • “The decor and the location to be more accessible.”-  anonymous
  • “Design myself and eliminate payroll” – anonymous
  • “Not take wire orders, EVER.” – anonymous
  • “Web strategy and online marketing”  – Menifee Florist
  • “I would go to flower school first and then open my flower shop.” – anonymous
  • “I would have done more advertising to let people know I was there. Put decals on my van sooner. ” –  Mugfords Flower Shoppe
  • “Coolers flush to the floor and better processing area.” – The University Florist
  • “MORE WEB EXPOSURE.” – anonymous
  • “Change business name” – anonymous

 

question5-florist-advice

 What is the best part of opening a flower shop?

  1. Customer Interaction (50%)
  2. Money, Money, Money (3%)
  3. Being Creative (45%)
  4. Being Your Own Boss (62%)
  5. Flowers Galore (9%)
  6. Other (22%)

Florists have chosen Being Your Own Boss as the best part of opening a flower shop. Though percentages were very close, coming in at 2nd place is Customer Interaction.

Additional Florist Expert Advice: 

  • “Creating something bigger than myself.” – Studio Vincca
  • “Being my own boss and being able to bring my children to work with me.” – anonymous
  • “Satisfying a deep desire to own my own business, and put my big business and academic knowledge to work.” – anonymous
  • “Bringing smiles to people’s faces thru my creativity.” – anonymous
  • “Being able to go to a job you love every single day of your life! ” – anonymous
  • “Rewarding to know you could do it, pleasing customers with your products.” – anonymous

 

question6-florist-advice

What would be your most valuable tip to someone who wants to open a flower shop?

Working in a flower shop was the most valuable tip given to someone who wants to open a flower shop. This gives new prospects the understanding and functionality of how a flower shop is operated.

Additional Florist Expert Advice: 

  • “Go for it! You must always try! Do not cut yourself short with the funds when borrowing $$.” – anonymous
  • “You have to be passionate about flowers and ready for hard working for many hours to open a flower shop!!!”-  anonymous
  • “Service from the heart.” – Yousef
  • “Control labor and cost of goods sold.”-  anonymous
  • “Keep your focus on quality and customer service.” – anonymous
  • “Forget the idea there is no money to be made anymore and stay way from wire services.”-  anonymous
  • “Be creative, make a difference.” – Floral Factory

 

Question7-Florist-Advice

What is the worst part of owning a flower shop?

  1. Customer Interaction (4%)
  2. Long Hours (64%)
  3. Demanding Work Load (49%)
  4. Having To Be Creative All The Time (2%)
  5. Nothing (13%)
  6. Other (54%)

Long hours took the top with florists on the worst part of owning a flower shop. The long hours and the demanding workload is something each florist will experience when opening and running a flower shop.

Additional Florist Expert Advice: 

  • “All of it. Long hours, Staff, Customers, Physical Demand.” – Musgrove Florist
  • “Having to make all the decisions and be the boss.” – anonymous
  • “You pretty much need to eat, drink & sleep it unless you have a well paid very skilled staff.” – Flower Bomb

 

question8-florist advice

Would you recommend someone join a floral wire service when opening a flower shop? Tell us yes or no and why.

Overwhelmingly the #1 answer to this question was no, there was a tremendous response to this question with many great florist advice.

  • “No! They undersell the florist and steal their business.” – anonymous
  • “You don’t have to belong to a wire service at first. Many shops are moving to a direct call system where they call other shops and offer reciprocating discounts for the shop to shop orders. A wire service is helpful when you have the high volume out of town orders or if you have inexperienced employees.” – Beco Flowers
  • “No. But I’m trying to get away from them. You have to buy their software/equipment and it is over priced. In the end you really only get around 70% of the order amount. Once you take out your costs & labor there’s not much profit there.” – Tilted Tulip Florist
  • “Depends on the area- But I say no in this day and age.” – anonymous
  • “Nope, No longer can make money with them.” – anonymous
  • “Maybe for the first year to get your name out, but negotiate the terms. Otherwise no” – anonymous
  • “Yes and No. They steal your hard earn income but it is more difficult to get orders and new clients without them. They have completely cornered the floral market.” – Amazing Occasion
  • “Maybe but be selective and shop around.” – anonymous

 

Question9-florist-advice

According to design, what makes the most revenue?

  1. Everyday Arrangements (40%)
  2. Parties & Events (17%)
  3. Sympathy (84%)
  4. Weddings (35%)
  5. Other (16%)

Sympathy is the biggest revenue generator for florists with everyday arrangements coming in second.

 

question10-florist-advice

What are the standard flowers, filler, and greens you order on a weekly basis for your flower shop?

  • “Baby breath, wax flowers and leather leaf.” – anonymous
  • “Roses! Carnations, Mums, Alstromeria Lilies & Pomps/Daisies because they last… I like when people tell me and others how long their flowers lasted. Filler flowers – Baby’s Breath for sure and one or two others. Then some feature flowers for interest…Stock, Iris, Tulips etc. depending on the season.” – anonymous
  • “Salal, Leather Leaf, Ruscus, Pitt, Tree Fern, Bear Grass, Aspidistra. – 1/4 box poms, 100 carns, 10 mini green hydrangeas, 10 select hydrangea, 20 alstroemeria, seasonal filler box, 200 red roses, 250 mixed color roses, and a dutch seasonal novelty box”  – Musgrove Florist
  • “White, blue and green hydrangea, green anastia mums, green trick, gerbera daisies, roses lilies, lisianthus, pincushion protea, stock, and snaps. Alstroemeria every other week. Greens are variegated Aspidistra, salal tips, and variegated Pitt.” –  Wild by Nature
  • ” We stay away from the typical standards (carnations/mums) and buy the more unique blooms. Weekly purchases include mini cymbidium sprays (so many ways to use them!), hydrangeas and seasonal flowers such as tulips in spring, sunflowers in late summer, etc.” – anonymous

 

question11-florist-advice

What popular florist holiday makes your business the most revenue?

  1. Valentine’s Day (66%)
  2. Easter (0%)
  3. Mother’s Day (86%)
  4. Memorial Day (1%)
  5. Halloween (0%)
  6. Thanksgiving (1%)
  7. Christmas (20%)
  8. None (4%)
  9. Other (14%)

Step back Valentine’s Day, With a whopping 86% Mother’s Day won the top spot with the most revenue made for a flower shop.

 

question12-florist-advice

What are the must have florist tools when opening a flower shop?

A knife was #1 tool recommended as a must have when opening a flower shop, with Secateurs taking 2nd place. For those of you who are not familiar with Secateurs, they are pruning clippers. Good scissors were also very close to 2nd place.

“Floral tape, wet foam, containers, knives, wrap paper, cellophane, deferent wires gauge, scissors, ribbon, bows, moist and shine spray”  – anonymous

“FloraNext! A cooler is also an important investment.” – Petals Flower Company

“Knife, wire nips, pruning shears…great accounting system, telephone, the internet….and the list goes on!!!” – anonymous

“A cooler, buckets, cutting tools, containers.” – anonymous

“Computer, phones, functional front of store, good size fridge” – Carls Flower Company

“A good POS system and Website.” – anonymous

“Knives, Scissors. Clippers” – anonymous


Florist’s we are very appreciative of your participation in our surveys. We had an overwhelming response to “tips on opening a flower shop survey”. We plan to continue surveys as your expert tips and advice is so helpful to our readers and for new and upcoming florists who are considering or opening a flower shop.

Please share any feedback you may have on Opening A Flower Shop in our comment section below.

________________________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

Mother's-Day-Florist-Checklist-flowers

Mother’s Day-Florist Checklist

April 11th, 2017 Posted by Idalina Bertone Blog, design prepping, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day 5 thoughts on “Mother’s Day-Florist Checklist”

Mother's-Day-Florist-Checklist

Mother’s Day (or should we say Mother’s Day week) is the busiest and potentially the most profitable holiday for the floral business owner.

Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother’s Day and make sure you dot your i’s and cross your t’s.

Florist-yearly-planning

image via pexels.com

#1 Employee Scheduling & Duties:

  • Gather your employees and provide what is expected of them for Mother’s Day week.
  • Make sure everyone knows their set times and days to work.
  • Hire extra help and offer them a day to come in. (This should be done before Mother’s Day week to go over their job descriptions.)
  • Make sure to reiterate how important it is that everyone show up to work during Mother’s Day week.
  • If you are hiring extra drivers, discuss with them whether you require them to use their own vehicle.
Florist-supplies-mothers-day

image via pexels.com

#2 Flowers & Supplies:

  • Start looking around for supplies, containers, baskets, vases and so on. Visit your local flower shop supplier. However, do not forget to also visit discount home stores and dollar stores. You can find some great unique items there!
  • Order you Mother’s Day Flowers early from your supplier to get the best value. Keep in mind, if you are new to the floral industry, Mother’s Day spans for a week – not a day. So order enough flowers!
  • If you are comfortable, get your flowers through a floral auction. These offer great discounts when purchased in large quantities.
  • Make sure to order flowering plants, orchids and dish gardens. These are great sellers and require very little work.

Flower Must-Haves For Mother’s Day:

  1. Alstroemeria
  2. Carnations
  3. Daisies and Poms
  4. Dahlias (if possible)
  5. Freesia
  6. Roses
  7. Garden Roses
  8. Sunflowers
  9. Gerbera Daisies
  10. Tulips
  11. Lilies
  12. Orchids
  13. Hydrangeas
  14. Delphinium
  15. Calla Lilly
  16. Lisianthus (if possible)
  17. Stock

Filler Flower Must-Have For Mother’s Day:

  1. Baby’s Breath
  2. Limonium
  3. Queen Anne’s Lace (if possible)
  4. Statice
  5. Thistle
  6. Wax Flower
  7. Lilac
  8. Buttons/ Pom
  9. Matsumoto
  10. Monte Casino – Aster
  11. Trachelium

 

mothers-day-florist-website

image via pexels.com

3# Floral Website:

Much like any flower industry holiday, it is important to have your floral website ready and reflecting Mother’s Day in early April. If you have great Easter sales, it is OK to do this right after Easter.

  • Make sure you have a clear Mother’s Day Policy and shop hours on your floral website. Clear return and substitution policy is also a must!
  • Mother’s Day products should be displayed throughout your website. Add these wherever possible.
  • Have an easy way for customers to order Mother’s Day products. Use a “Call To Action” (example: a “Shop Now” Button) or clear image/banner/button that says Mother’s Day Flowers.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Make sure you update your product pricing to compensate for your costs.
florist preperation

Images via pixabay.com

#4 Prepping & Showcasing

Prepping in a flower shop can be fun! Okay, not so much. However, prepping is most important in ensuring long lasting arrangements so please be vigilant about prepping your flowers correctly.

  • Prep your flowers when they arrive. How to Prep Flowers 
  • Get ahead of the crowd and cut any ribbon needed. Gather up your gifts and display them neatly.
  • Green any vases, baskets or containers you can ahead of time.
  • Make sure your flower shop is clean and displays an inviting atmosphere with beautiful decor and lots of great impulse gifts to add on to flower arrangements.
mothers-day-florist-week

image via pexels.com

#5 Week Of Mother’s Day:

  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are many last minute orders.
  • Make sections for Delivery drivers by areas and add finished flower arrangements to this area with the date of delivery that is bold and clear.
  • No wastefulness! We do say this a lot. With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. This is a “No No.” Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.
  • Check you sales totals daily not at the end of the week.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
florist-mothers-day

image via pexels.com

Mother’s Day Checklist Tips:

  1. If you can, keep a standby driver at the shop to handle new orders for delivery.
  2. Wear comfortable clothes and shoes. It’s best not to wear open toe shoes. This can also be an insurance liability in some areas.
  3. Make sure you eat breakfast, lunch and dinner. Do not skip meals.
  4. Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business.
  5. Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

We would like to wish all florist a very lucrative and successful Mother’s Day holiday!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

________________________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

pinterest-do's-florists

Top 5 Florist Must Do’s – Pinterest

March 22nd, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, florist technology, Florist Websites, photos 1 thought on “Top 5 Florist Must Do’s – Pinterest”

Top-5-Florist-Must-Do's - Pinterest

We all understand how Pinterest can be a big impact on Florists Business.

With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site.

Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more on keyword search terms on #4.

In this blog, we will list the Top 5 Florist Must Do’s for Pinterest to help you market for your floral business.

Pinterest - Social Media for Florists

5. Link Your Pins

Make sure all your pins include a link to your floral website or your blog.

This will drive people to your floral website. We actually advise you to write a blog so you can pin on Pinterest and link back to your blog. This is great for your flower shop brand recognition.

Tip: Consider adding a watermark to your images – ones you have designed and posted. The watermark can be your logo or your shop name. This will keep your floral business/website visible and promote your brand. This helps keep others from using your image without your consent, as mentioned in last weeks blog.

Pinterst for Florists

4. Vital Pin Captions

Think about your Pin captions and make sure they are specific with searched keywords. Most Pinterest users use the search with specific keywords (example “bridal bouquet” “mother’s day flowers” ). Make sure to add captions to all your pins and think about the content you are writing, making sure it is relevant to your floral business.

 

Florist-Pinterest-Boards

image via Floranext / Pinterest.com

3. Pin On Many Subjects

Keep the interest going for Pinterest followers. Pin on many different subjects to appeal to a wide range of users. Consider making a few boards and sharing these. Besides flowers, this could be any gift or home decor items you may sell.

Tip: Follow users and personal boards that appeal to you. Following is a great way of engaging with Pinterest users to build your own dedicated followers.

florist-pinterest-social-media

image via pexels.com

2. Share Pinterest Buttons

Share Pinterest buttons on your other social media platforms, Google +, Facebook, Twitter or any social media platform you are a member of. Consider adding a call to action so that they can follow you on Pinterest. A call to action is a piece of content intended for the viewer or reader to take action to see or read something.

 

florist-pinterest-save

image via pexels.com

1. Add a Pin It/Save Button

By far the Pin It/ Save button is the best way to get recognized on Pinterest. Make sure to add the Pin It/ Save button on your floral website to make easy for visitors to pin your images and content to Pinterest. Contact your eCommerce website provider if you need assistance with adding a Pin It / Save Button.

Tip: Time your pins! 2 – 4 PM, evening hours and weekends are popular and get the most views.

Florists, we would love your feedback! How has Pinterest brought success to your floral business? Please add your feedback and questions in our comment section below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Snap.chat.for.florists.

Snapchat For Florists

February 28th, 2017 Posted by Idalina Bertone Blog, events, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, photos 5 thoughts on “Snapchat For Florists”

snapchatforflorits

Snapchat is trending as one of the leading mobile apps for video and picture messaging.

So why aren’t florists taking advantage of the 158 million plus users daily on Snapchat to market their flower shop?

The reason is, Snapchat can be hard to understand. In this blog, we will explain the basics of Snapchat and how you can use it to benefit your floral business.

 

Florists-snapchat

image mockup via Barin Doru Cristian “this looks great”

How Snapchat Works

Although the name indicates that Snapchat is a chat app for chatting, in actuality it is not a chat app, but rather a video and picture messaging app.

Snapchat gives you 10 seconds to sell your brand. Videos, pictures, and texts sent disappear after 1 to 10 seconds and the user can select the length of the message.

Snapchat has whats called “Snapchat Stories”, a story is when you post your video or picture to your own feed (or Story) this will be seen by you and all your friends within the Snapchat.

Within the Snapchat stories, you will have three main categories:

  • Discover-  Media Companies 
  • Live-  Administered by Snapchat
  • Recent Updates-  Photos and videos and any brands published will list in recent updates

 

Snap.chat.for.florists.

image via mockups & pixabay.com

Market Your Flower Shop With Snapchat

Business is gravitating to Snapchat as a valuable social media marketing tool. Why?  Snapchat is connected to your mobile device address book.  After creating an account it will be linked to your device, you can now find friends based on their phone numbers.

Remember Snapchat is geared towards increasing your brand with real-time marketing.  Anything you post will give your customers a sense of security and trust in your brand.

Snapchat posts to market your floral business:

  • Events
  • First Look at Exclusive products
  • Give a behind-the-scenes look of your flower shop
  • Offer promotional codes for your eCommerce
  • Offer Contests- such as scavenger hunts

Geotag filtering is a great way to increase your floral brand, use these for an event or promotion. These geotags will be for a specific geographic region. There is a charge for this filter but well worth it, as your floral brand will be a part of someone else’s story. Great investment!

 

snapchat-florist-marketing

Snapchat Language Explained 

Snapchatter – Means Snapchat users. 

Snaps –Pictures or videos taken with Snapchat. Send these to another Snapchatter. Remember this can only be viewed by the Snapchatter up to 10 seconds then it disappears. 

Snapstreak – You and your friend have snapped each other for more than one day.

Snapback – Replying to a snap

Scores – A combination of Snaps you have sent, received and stories you posted.

Chat – Allows you to message other Snapchatters in a private chat box.

Filters – Makes your snaps stand out with fun overly filters.

Lenses – Add special effects and sounds to your snaps.

 

Florists, are you currently using Snapchat to market your floral business? If so please share your tips in the comment section with our readers.

________________________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

florist-blogging-easy

Florist Blogging – Made Easy

February 1st, 2017 Posted by Idalina Bertone Blog, Florist Marketing, Florist POS, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 10 thoughts on “Florist Blogging – Made Easy”

florist-blogging-made-easy

 Are you one of many florists who does not understand the concept of blogging? Don’t worry, you are not alone!

The word “blog” actually was constructed of two words ” web and log” and called weblog. A few years later it was shortened by Peter Merholz who referred to weblog as blog.

Writing a florist blog is a more informal way of writing that should be updated regularly on a web page. It is up to the writer to blog about the content and topics that resonate most with them or their industry.

florist-blog

image via pixabay.com

 Why is florist industry specific blogging so important?

Because it is the most cost effective marketing tool for your floral business.

  • Helps drive traffic to your floral websites.
  • Increase the value of your floral website.
  • Helps your flower shop create a following.
  • Helps your flower shop become a leader in the floral industry.
  • Increases your SEO (search engine optimization).

Tip: Google loves blogs, especially with specific industry keywords. Use florist, flower shop, floral, wedding bouquets, and birthday arrangements, you get the idea.

 

florist-blog-writing

image via pexels.com

What Florists Should Blog About

Florists, you may actually blog about anything and everything. The most important thing here is that you’re blogging about the floral business or anything related to increase your brand value.

Think about blogs you have read lately, and what lured you to click on them. If you are still experiencing writer’s block, below are a few proven captivating titles to grabs readers attention.

“How To  Guides or A Way To Master…” – Any blog offering instructions or “how to” are very well received. These blogs offer readers a solution to what they are looking to accomplish.

“Tip And Tricks” – Another way to title a “how to guide “.

“Secrets Revealed ” – We all love secrets and these blogs get some of the most clicks.

“Trend Blog”-  Write about upcoming trends or wedding trends. These are also well received, make  sure to add captivating images to this one.

 

blog-florist-subject

image via pexels.com

How To Write A Florist Blog

  1. Your current florist website provider should have a platform for you to add a blog. We want to keep the blog on your actual floral website so that you can turn visits into potential sales.
  2. Think of a topic (floral specific) that you are passionate or knowledgeable about.
  3. Pick a gravitating title, remember this is what entice’s readers to click on your blog.
  4. Make it personal if you can use “I” or “my” which is read well on social media sites.
  5. Start your florist blog with an introduction.
  6. List out the main key functions of your florist blog with readable titles and outlines.
  7. Add a closing and do not forget to ask for readers participation and allowing for comments to be added to your blog.
  8. Add images to your blog, images make blogs more user-friendly and interesting.
  9. Link your blog on all social media platforms. Do not forget to pin to your board on Pinterest!
  10. If you can, write a 1000 word blog at least, which gives you a better chance of improving your rankings on search engines.

Tip: Take a good look at this blog and notice how often the keywords florist, floral and flowers are used, this is not a coincidence but rather added strategically for SEO. 

 

Florists have you posted a blog that has had huge success or do you have a question on blogging? Post your comments and questions below.

________________________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

florist-guide-website-blog

Florist Website Design Guide 2019

January 11th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo 2 thoughts on “Florist Website Design Guide 2019”

florist-website-design-guide-2019

 An easy way to get the most out of your eCommerce sales.

No question that in this day and age every florist who offers everyday retail must have an eCommerce (commercial transactions conducted electronically on the Internet) website.

In this blog, let’s talk about floral websites best practices, ways of improving SEO (search engine optimization), content, user friendliness, and some other vital information on maximizing your eCommerce website.

 

Domain-name-florist-guide

image via pexels.com

Domain Name 

If you already have a domain name that has been on the internet or continues to be, please DO NOT change it! Domain names carry valuable SEO, so changing your domain name will have you starting from scratch in building up your SEO.

For those of you who do not yet have a domain name here are important tips on selecting the right domain.

  • Use proper keywords in your domain, if you are a flower business, then without a doubt, you must use a keyword specific to your business. For example, flowers, floral, and florist.
  • Once you have picked your domain name (flowershop.com) please make sure this is a vital domain name which was never linked to any unpromising business practices in the past. You may check this on domainhistory.net.
  •  

Floral Website Appearance

We understand the sensitivity of this topic, however, it is a very important to go over your florist website appearance.  Regardless if your SEO is top ranking, if your floral website is not appealing to a multitude of customers you will lose valuable sales.

  • Design: Be very careful when selecting colors and backgrounds, especially trendy backgrounds with patterns. These can turn off potential customers from shopping on your eCommerce.
  • Products: Pay special attention to your product images, they should all look consistent, not overly large, or mismatched.
  • Logo: Your logo should be big enough to read but not so big it takes half your home page. A clean simple logo always works best than a specific style that may not be appealing to a large demographic of visitors.

Best Practices for Floral Website Appearance

  • Neutral background –  (white or black) Check out some other eCommerce websites and you will see a trend in white backgrounds with some black. These companies can spend millions on the appearance of their eCommerce websites and still choose to keep it simple with a neutral background.
  • Fonts – All fonts should all be consistent and not overly mismatched. Fonts should also be large enough to read and understand.
  • Mobile Friendly website –  A responsive website will allow customers who are on any other devices (tablet, iPad or mobile) a better shopping experience.  Besides this very important reason, Google search engines as of April 2015, is using websites who are mobile friendly as a ranking signal.
  • Specific florist content – Having lots of specific content on your website allows for more keywords.  Keywords are high for indexing and ranking your florist website by increasing your SEO. Write a hefty “About Us” and wording for each page.
  • Contact information – Your address should be clear and visible on the homepage, we like to see it listed on top (header) of the home page and also below (footer). You should still have a “Contact Us ” page with your address, business phone number, map, and email options.
  • No rotating images or videos on your homepage – Reframe from using quick rotating banners, images or videos on your home page. This can be really confusing to your shopper and actually altogether make them click out of your floral website. While researching floral eCommerce, we found out that the websites who had no moving images, banners or videos on the home page had a tremendously better bounce rate and higher sales.
  •  

Floral Website Content, SEO & Tags

If you are working with a floral website hosting company then most of these important functions should be already implemented on your eCommerce website.  In the chance that they are not, we want you to be super informed on these floral websites must haves for SEO.

  • Add-Ons & Upgrades: All products should offer customers upgrading options and add-ons. Adding these two simple elements to your floral website can have a huge impact on your profits.
  • Header Tags: Headers tags (H1 ) highest level of tags are valuable in SEO, as it sums up what your website is about. Writing a correct H1 tag is essential and should be done by your website provider.  H1 tags greatly improve your search engine rankings.
  • Wedding /Event Gallery: If you do wedding and event flowers, it is a great idea to showcase your beautiful work in an image gallery on your website. These are very successful with customers, spending loads of time admiring your selections, which also increases your SEO.
    • Make sure customers can clearly see an option to contact you for a consolation.
    • Write a short bio on your Wedding/Event flowers page. It is perfectly OK to be conceded.(be sure to include specific keywords such as wedding, event, locations and so on)
  • Website Footer: Your floral website footer is very important! The footer contains loads of information and valuable keywords which rank really well for your overall SEO. Make sure your floral eCommerce has a footer with a clear title descriptions and locations where services are provided.  Below are footer website must haves.
    • Terms of Service, Privacy Policy
    • Site Map
    • Contact Us
    • Business Address
    • Local Pages
  • Local Pages: Offering great placement for SEO, local pages allows you to add multiple locations and businesses you provide services to on a designated page on your website. Rather than just placing high for your location, you may add various locations to also rank for those areas. You can also add hospitals, funeral homes, venues, schools, and many more to rank for these business keywords.
  •  

Floral Website Marketing

There are countless ways of marketing for your florist website, below we will explore some options that have proven successful getting customers to purchase on your eCommerce site.

  • Offer Promotions & Coupons:  Shoppers love deals, offer coupon codes periodically on your floral website for percentages off a total shopping cart. Set an amount that customers must spend in order to get the percentage off, free delivery is also a great selling option. Promotions are great to offer on specific items, for instances a percentage off on roses.
  • Give It For Free: If you are new to the eCommerce website a great way to have customers buzzing about your floral website is to offer something for Free. We understand you cannot give it all for free, how about a raffle or the first customers who email you from your website can get a free arrangement.
    • This keeps customers clicking on your website, building your SEO.
    • You can post the winner on your social media, which creates conversations and likes, which also increases your visibility.

 

These are some easy ways to get the most out of your eCommerce site. Florists,  let’s hear your feedback! Do you have any important website design functions that have been successful? Please share all your feedback, tips or any floral website related questions you would like addressed below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.