All business owners know the best kind of recommendation is a personal one.
A friend recommending a product or service beats a TV or radio ad any day. So how can you generate word-of-mouth advertising for your florist website for Valentine's Day?
In the era of social media, getting people talking about your business isn't too hard. Here's what we have done for our own flower shop. It's three simple rules that add up to: "Love Your Customers And They Will Love You Back."
1. Collect Emails From Customers
You should be […]
The already too competitive flower business just got a bit more competitive.
Alongside supermarkets, wire services, and order gatherers, the retail florist can now add event flower providers.
The online-only corporate florist event company H.Bloom has raised more than $2 million to steal your corporate customers. The money, which comes from ventur capital firm Battery Ventures (which has raised $3 billion in its lifetime) will most likely be used to bring the company's New York and Washington D.C.-based business across the country.
So how does it work? H.Bloom doesn't […]
The biggest mis-understanding about search engine optimization is that it is something you either have or you don't.
Some sites are better organized for Google crawlers and that is an essential part of getting traffic to your site. But more than that, SEO is an ongoing process of site marketing. Here are 5 key tips for Search Engine Optimization for your florist website:
1. Know Your Ranking
Download the Google Toolbar -- once installed, just roll your cursor over […]
It isn't your birthday or Christmas -- but here are some free gifts for your flower business.
These 10 Free Services are surprisingly good and useful, in some cases even better than the paid versions.
Free Marketing Tools for Florists
Still spending hundreds or thousands of dollars on Yellow Pages? If marketing is important to your business, social media offer free, powerful ways to communicate with your customers. It isn't just Facebook anymore -- every business be managing their social media. Twitter is a great way to communicate with your customers without being intrusive. […]
Teleflora™ just updated its product catalog.
Great you think? Fantastic new seasonal photos for my florist website, great new products for my customers? Well think again.
Teleflora™ updated its product catalog and is now charging its member $399 each plus $14.99 per month for ongoing updates -- total $580 next year for new cost.
In addition, florists need to buy new containers, adding additional cost! If we assume conservatively that florists stock half of the 11 […]
The future of retail Point of Sale is here and it's square.
FTD will start offering flower sites to funeral homes -- how bad is this news for the retail florist?
FTD's partnership with the largest provider of funeral home websites will allow them to immediately gain thousands of new customers. That means more sympathy buyers going to FTD, fewer going to local florists. And FTD can easily drop-shop sympathy products, cutting […]
Facebook announced today a new offering for retailers - "Facebook Deals". Make no mistake, this will change the way people buy. And it should change the way the retail florist industry advertises.
We surveyed a cross-section of florists from across the country about their advertising, online and offline. The results are in -- and there are some surprises, particularly in the realm of online advertising. Why is this important? We think in lean times, it's more important than ever for florists to be smart about attracting customers. Spend - but spend smarter -- that's our motto when it comes to advertising.
Our caveat with this online survey, our florist respondents are probably a bit more technically savvy than the average florist -- most of our respondents have a Facebook page and a website. That said, the survey gives a good representation of how flower shop owners are approaching marketing.
Should you be cutting, increasing or holding your spending steady? Interestingly 44% of […]
Floranext's founders have been in the flower business for over 40 years, running one of the most successful florist retail enterprises in the country. We think you should be saving money on your florist website and getting more for your money!
We put up with wire service technology for too long before deciding we needed to build our own florist ecommerce tools.
Things that ticked us off about the wire service websites: