Florist Blogby Floranext

Florists for Change – Committees

Posted on October 4th, 2011
Blog, Florist Resources, Florists for Change
Florists for Change CommitteesThe Florists for Change event is on in Atlanta, with over 100 florists from around the US and a few from canada. One of the primary targets was to discuss and organize committees. Floranext participated in discussions, with a focus on technology solutions for the industry. Here are the committees that were discussed: - Organization - discuss the organization of the group itself: voting, membership dues, etc. - Communications […]

Florists for Change – Letter to Vendors

Posted on October 4th, 2011
Florist Resources, Florists for Change
Florists for Change's Atlanta meeting will focus heavily on inviting vendors to present their solutions. Floranext will present our florist POS and florist website solution. Here is the invitation letter from the FFC team to vendors.
We are in Atlanta and covering the Florists for Change event. Here was the agenda for the day! Dear Floral […]

Two Steps To Make Your Flower Shop More Profitable

Posted on September 22nd, 2011
Blog, Florist Profits
Flower-Shop-Profitable Could two small changes really make your flower shop more profitable? We wanted to highlight a great article from the Florists Review by Ken Royer about two critical, but easy-to-implement changes that will make your flower shop more profitable. The full text is below but here are the highlights. 1. Lower Your Prices 2. Sell Un-Arranged Flowers - it will enable you to sell lower priced flowers profitably At Floranext we have seen this in action. We have florists that have done over 1,000 web orders in six months, while others other florists that have done just […]

Sneak Peek – Floranext’s New Banners!

Posted on September 10th, 2011
Blog, Florist Ecommerce, florist technology, Florist Websites
We just designed some great new website banners for our florist customers -- amazing, luscious banners. Just a taste of some of the great new designs we will be launching for our customers in the next few weeks! We think that in the flower industry, design is instrumental- and that your florist websites should reflect your design sensibilities. We're helping florists break the mold with some truly stand-out designs. Here are a few:   Roses - Antique Banner Read more

Florists for Change – Breakout Session Summary

Posted on August 17th, 2011
Blog, Florist Resources, Florists for Change
The Florist for Change afternoon breakout session was productive - the group separated into four groups to discuss some key topics, including the cause of inertia, where the industry will be in 5 years, and how a florist to florist technology network would work. What causes inertia? - Fear of the unknow - Fragmented industry - hard to organize for change - Old Dogs - too much trouble to change - Lack of Time - Lack of Leadership [caption id="attachment_948" […]

Florists for Change – The Proposal

Posted on August 17th, 2011
Blog, Florists for Change
Florist-For-ChangeThe morning discussion focused on some key principles and positive solutions to help the floral industry: The Proposal
Action 1: Strive to focus on the consumer - Build value convenience, lyoatly - Offer and promote an unconditional 100% satisfaciton guarantee - Legistlate DOGs (deceptive order gatherer) out Action 2: Create a "Buy local flowers" national campaign - "Got Milk", "Happy Cows California Cheese" Action 3: Consider non-profit, F2F direct order mechanism - Sell your products at your prices and dedlivery fee - You pay me a commission baed on my cost+ profit - Don't fill unprofitable incoming orders
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Florists for Change – Mission Statement

Posted on August 17th, 2011
Blog, Florists for Change
Florist-For-Change-Las-VegasThe morning session kicked off with Mike Fiannaca detailing the mission statement. "The status quo is not sustainable." [caption […]

Florists for Change – Kickoff Reception

Posted on August 17th, 2011
Blog, Florists for Change
Florist-For-Change-Las-Vegas Flowers for Change kicked off with a drinks reception and some inspiring talks by organizers Dirk Lorenz (emcee), Betsy Hall, Mike Fiannaca, and Keith Hill. The total number of attendees: an impressive 150 florists. The setting for the event, luxurious Cosmopolitan Hotel, which opened just recently in December. Here are some photos from the event: [caption id="attachment_900" […]

Florists for Change Meeting in Las Vegas – LiveBlogging the Event

Posted on August 16th, 2011
The Florists for Change Facebook group, created less than a month ago, already has over 900 "likes" from florists across the US. The stated mission is to devise innovative ways to help support local florists and reconsider the traditional paradigm for sending/receiving orders. Over the next few days we will be live-blogging the Florists for Change event, straight from Las Vegas. At Floranext, we are optimists - we believe that change in the industry is possible. […]

Free Web Marketing For Florists

Posted on June 23rd, 2011
  We wanted to profile two free sites that will help you get more traffic and orders on your florist website. We use these for our own shop and they have been hugely helpful. Want to see how your site is seen online by thousands of people? Yext lets you survey free listing sites like Citysearch and Mapquest to see if your florist website is listed there. If your site isn't listed on one of these sites, they are almost all free, so go get a listing! You can also check out how your website appears. NOTE - ignore the link to "fix it all" (they will try to charge you […]