Posts by josh

The Little Flower Shop Google My Business

How Florists Can Use Google Business Profile to Get More Flower Orders

September 3rd, 2025 Posted by Blog, Florist Delivery, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites 0 thoughts on “How Florists Can Use Google Business Profile to Get More Flower Orders”

When a customer in your town searches “Florist near me” or “Same-day flower delivery in [city]”, do you want your shop to pop up at the top of the page—or your competitor’s?

For florists, Google Business Profile (GBP) is one of the most powerful free marketing tools available. It’s your storefront on Google Search and Google Maps, giving potential customers a preview of your flower shop before they ever visit your website. An optimized profile can mean the difference between being overlooked—or getting that next big flower order.

Here’s how to make GBP work for your floral business.

The Little Flower Shop Google My Business

Why Google Business Profile Matters for Florists

Captures local intent: Most floral customers are searching nearby. They’re looking for a florist who can deliver quickly for birthdays, anniversaries, or last-minute “I messed up” bouquets. If you’re not showing up, you’re losing those sales.

Puts you in the “Map Pack”: The top 3 results on Google Maps (the “local pack”) are prime real estate. These listings get the majority of clicks and calls, especially on mobile searches.

Increases trust: A profile with photos, updated information, and glowing reviews looks reliable compared to a competitor with an empty listing. Customers want reassurance when buying flowers for important occasions.

Drives immediate action: Customers don’t have to hunt around. They can click Call Now, Get Directions, or Order Online directly from your profile.

Think of your GBP as a digital shop window—it should be as inviting and professional as the front display in your flower shop.

7 Steps to Optimize Your Google Floral Business Profile

google-my-buisness-florist Form

1. Perfect Your Basic Floral Shop Info (NAP)

Your Name, Address, Phone number, Website, and Hours (often called NAP) must be correct and consistent everywhere online. Inconsistencies can hurt your rankings and confuse customers.

  • Check that your business name matches what’s on your signage and website.
  • Add your delivery radius or service areas so customers know if you can deliver to them.
  • Update your hours regularly—especially around holidays.
 

Florist Tip: Holidays are your busiest seasons. If you’re open extended hours for Valentine’s Day or Mother’s Day, add those in advance. Shoppers who see “Open late tonight” are far more likely to order from you.

2. Write a Keyword-Rich Floral Business Description

Your “From the Business” section should be more than a sentence—it’s a mini sales pitch. Use this space to explain your specialties while weaving in search-friendly terms.

Example for a florist in Chicago:

“We are a family-owned florist in downtown Chicago offering same-day flower delivery, custom wedding arrangements, funeral flowers, and seasonal bouquets. Serving Chicago and surrounding suburbs for over 20 years.”

  • Use specific services: “wedding flowers,” “funeral arrangements,” or “birthday bouquets.”
  • Include your city and surrounding towns.
  • Highlight your unique selling points (handmade arrangements, eco-friendly flowers, locally grown blooms).

Florist Tip: Refresh your description yearly to match changing trends and services. For example, add “flower subscriptions” if you start offering them.

google-my-business-florist-photos

3. Upload High-Quality Floral Photos & Videos

Floristry is a visual business. A customer choosing between two shops will almost always pick the one with better photography.

Post at least 10–15 photos to start, then add new ones weekly. and include a mix of

Product photos: everyday bouquets, seasonal specials, and wedding arrangements

Shop photos: storefront, interior, and displays

Team photos: add a personal touch by showing florists at work

Delivery photos: arrangements ready to go out the door (without customer addresses visible)

Upload short videos

a 10-second clip of your shop, bouquet-making, or a time-lapse of an arrangement coming together.

Florist Tip: Photos should be well-lit and authentic. Skip stock images—customers want to see your flowers, not a generic picture.

4. Post Regular Floral Updates

Many florists overlook this feature, but Google loves fresh content. Treat GBP posts like mini-ads for your shop.

Ideas:

Promotions: “Buy one dozen roses, get a free vase this Valentine’s Day!”

Seasonal flowers: “Sunflowers are back in stock—available for same-day delivery.”

Events: floral design workshops, bridal shows, or vendor markets.

Holiday reminders: “Don’t forget Mom this Sunday! Order early for Mother’s Day delivery.”

Posts show up in your profile and sometimes in local search results—meaning more visibility without paying for ads.

Florist Tip: Schedule posts ahead of big holidays to remind customers early. For example, start Valentine’s promotions 2 weeks before February 14th.

google reviews

5. Collect & Respond to Florist Reviews

Reviews are make-or-break in floristry. Customers buying flowers for a wedding, funeral, or anniversary want reassurance they’re making the right choice.

How to get more reviews:

  •  Send follow-up emails with a direct review link.
  • Hand out small cards with deliveries asking for feedback.
  • Train staff to ask in person: “If you loved your flowers, we’d really appreciate a review on Google!”

How to manage reviews:

 Positive reviews: Respond with gratitude and personalize your message: “We’re so glad you loved the anniversary bouquet, Sarah!”

Negative reviews: Stay professional. A calm, thoughtful response shows future customers you care about service.

Florist Tip: Don’t ignore reviews. Google ranks businesses higher when they actively respond.

6. Turn on Messaging & Booking Features

Today’s customers expect convenience. Don’t make them dig for your phone number—enable messaging and quick-action buttons.

Messaging: Lets customers text you questions directly from your profile. Great for “Do you deliver to [zip code]?” or “Do you have peonies in stock?”

Quick actions: Add “Order Online,” “Call Now,” or “Get Directions” buttons to simplify the buying journey.

Bookings: If you offer consultations (like wedding flowers), link to your booking calendar so couples can schedule right away.

Florist Tip: If you can’t respond to messages instantly, set up an auto-reply like: “Thanks for reaching out! We’ll reply during business hours. If you need flowers urgently, call us at [phone number].”

7. Track Insights & Adjust

Google provides free insights into how customers find and use your profile.

Check regularly for:

Search queries: What people type before clicking your profile. Example: “same-day roses near me.”

Engagement: How many clicked “Call,” “Website,” or “Directions.”

Geography: Where requests for directions come from (helps refine delivery zones).

Use this info to:

  • Adjust your descriptions with the keywords people actually use.
  • Double down on popular services (if “wedding flowers” searches spike, showcase them more).
  • Spot trends in customer behavior around holidays.

Florist Tip: Compare month-over-month insights. If calls or visits drop, refresh your photos, add new posts, and encourage more reviews.

Google-my-business-additonal-info

Extra Strategies to Stand Out

Products & Services Tab: Upload your best-sellers with photos and prices. This makes it easy for customers to browse before visiting your website.

Q&A Section: Pre-load answers to common questions like “Do you deliver same day?” or “Do you offer bridal consultations?”

Accessibility & Delivery Info: List parking, curbside pickup, or wheelchair access to build confidence.

Connect with Google Ads: Boosting your profile with ads ensures you show up above competitors for high-demand searches like “Valentine’s flowers near me.”

Final Thoughts

Your Google Business Profile is more than a directory listing—it’s the beating heart of your online presence. Think of it as your florist shop’s digital front door. When optimized, it helps you outshine grocery store competitors, national order gatherers, and even other local florists.

By keeping your information up to date, showcasing your unique designs, collecting reviews, posting updates, and tracking results, you’ll turn your GBP into a powerful tool that drives more calls, more orders, and more loyal customers.

 Best of all? It’s free. With a little consistency, your GBP will bloom just like your flowers—bright, fresh, and impossible to ignore. cu

florist-same-day-delivery

Fast Flowers, Happy Customers: The Power of Same-Day Delivery

July 14th, 2025 Posted by Blog, floral system, floral systems, Florist Deliveries, Florist Delivery, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, florist-software, Flower Trends, Opening a Flower Shop 0 thoughts on “Fast Flowers, Happy Customers: The Power of Same-Day Delivery”

In the ever-accelerating digital landscape of 2025, convenience is no longer a luxury — it’s the expectation. For florists, the ability to offer same-day flower delivery isn’t just a value-add. It’s a sales-boosting, brand-differentiating, SEO-enhancing necessity. If your floral business isn’t already leveraging this powerful service, you’re missing out on massive local traffic, repeat customers, and impulse-driven orders.

In this blog, we’ll break down why same-day flower delivery matters more than ever in 2025 and how you — the local florist — can optimize and promote it to rank higher on Google, build trust with customers, and drive more sales.

same-day-delivery-florists

Why Same-Day Flower Delivery is Essential for Every Florist in 2025

Consumer Expectations Are Higher Than Ever
Shoppers are used to Amazon-speed shipping. Customers don’t just want flowers delivered today — they expect it. A florist that offers same-day delivery wins in moments of urgency like forgotten anniversaries, spontaneous romantic gestures, or last-minute sympathy needs.

The “Near Me” Search Boom
Thanks to mobile searches and smart assistants, people are Googling phrases like “same-day flower delivery near me” or “local florist with fast delivery” more than ever. If you offer same-day delivery and your site is optimized with those keywords, your florist business is positioned to dominate local search.

The Power of Emotional Purchasing
Flowers are an emotional purchase. They’re driven by moments. When someone decides to send love or condolences, they want it done fast. Same-day delivery satisfies that emotional urgency, increasing your florist’s conversion rate dramatically.

Competitive Advantage in Your Zip Code
Not every florist offers same-day delivery — especially in rural or suburban areas. That means promoting this service on your website, Google Business Profile, and social channels sets your shop apart immediately.

florist-same-day-delivery

3 Ways Promote Your Florist’s Same-Day Flower Delivery Service

Optimize Your Website for Local SEO with “Same-Day Delivery” Keywords
Update your homepage, product pages, and meta descriptions to include phrases like:

“Same-day flower delivery [Your City]”

“Florist with fast delivery in [Zip Code]”

“Order flowers today, delivered today”

Create a dedicated landing page titled “Same-Day Flower Delivery in [City]” and make sure it’s linked in your main navigation. Google loves location-specific pages.

Update Your Google Business Profile to Highlight Delivery
In 2025, Google Business is more important than ever. Ensure you:

– Mark same-day delivery as a service

– Add delivery hours

– Upload fresh photos of delivery vehicles or arrangements ready to go

– Get reviews that mention your speedy delivery (ask satisfied customers to comment on your speed)

Promote Urgency on Social Media
Use Instagram Reels, TikToks, and Facebook Posts to say:

“It’s not too late! We’re still delivering today!”

“Oops, forgot it’s your anniversary? We’ve got your back — same-day delivery available until 2pm!”

Use hashtags like #SameDayFlorist, #[YourCity]Florist, #FlowerDeliveryToday, and #LastMinuteGift.

Bonus Tip: Use Paid Ads to Target “Same-Day Flower Delivery Near Me” Searches
Run Google Ads and Facebook Ads targeting:

– Men ages 25–55 (for anniversaries, sympathy, apologies)

– Women ages 30–65 (for birthdays, get-well gifts)

– Local zip codes and phrases like “send flowers today”

__________

In 2025, florists who ignore same-day delivery are leaving money, visibility, and customer satisfaction on the table. Whether you’re an independent flower shop or a boutique florist in a small town, promoting your same-day delivery service puts you at the top of local searches and at the forefront of your customer’s mind.

florist-open-house-floral-events

Grow Your Floral Business with Events That Bloom

July 7th, 2025 Posted by Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Flower Fun, Flower Trends 0 thoughts on “Grow Your Floral Business with Events That Bloom”

Running a successful floral business takes more than just creating beautiful bouquets. Today’s top-performing florists are finding new ways to engage their community, boost brand awareness, and increase revenue—by hosting flower-centric events like florist open houses, pop-up flower shops, and DIY floral design workshops.

If you’re a florist looking to grow your business and connect with more customers, this guide will help you plan unforgettable in-person experiences that set your shop apart.

florist-floral-events

Why Every Florist Should Host Flower-Focused Events

Floral events are a powerful way to:

  • Increase foot traffic to your shop
  • Showcase your design skills and brand personality
  • Build community and loyal customer relationships
  • Generate share-worthy content for social media
  • Educate your audience on floral care and trends
 

Whether you’re just starting out or are a seasoned florist, events help position your business as the go-to destination for everything flowers.

florist-open-house-floral-events


Florist Open Houses: Invite Customers Into Your Floral World

Perfect For: Holidays, new floral collections, grand openings, or anniversaries

A florist open house is a great way to welcome new customers and delight returning ones. These events help introduce new products and services in a relaxed, fun atmosphere.

Tips to Maximize Your Open House:

  • Create a theme: Align with holidays like Valentine’s Day or Spring Equinox
  • Offer exclusives: Discounts, free samples, or a giveaway
  • Feature seasonal florals in displays and demos
  • Partner with local businesses for food or drinks
  • Collect emails for future promotions and newsletters

florist-pop-up-floral-events


Florist Pop-Up Shops: Bring Your Flowers to the People

Perfect For: Markets, retail stores, festivals, or seasonal hot spots

Pop-up flower shops are a clever way to extend your reach and introduce your brand to new customers in high-traffic areas. You can set up a small but eye-catching display to attract passersby and promote your core offerings.

Pop-Up Event Ideas for Florists:

  • Build-your-own bouquet bar
  • Holiday floral bundles to-go
  • Bridal pop-up with floral accessories
  • Collaborations with gift shops or cafes

Don’t Forget:

  • Promote in advance on social and local listings
  • Accept mobile payments (Square, Venmo, etc.)
  • Display signage with your branding and Instagram handle
  • Offer limited-time-only pop-up deals

florist-floral-workshop
Floral Design Workshops for Florists: Teach, Connect, and Sell

Perfect For: Girls’ nights, private parties, or holiday-themed classes

Offering floral workshops is a win-win: You provide value to your community while showcasing your expertise. From flower crown classes to seasonal centerpiece how-tos, workshops are both fun and profitable.

Floral Workshop Ideas:

  • DIY floral arrangements or centerpieces
  • Succulent potting and care
  • Holiday wreath-making
  • Flower crown design for weddings or festivals

Hosting Tips for Florists:

  • Price to include materials, your time, and a takeaway
  • Keep class sizes manageable for interaction
  • Provide refreshments and branded swag
  • Encourage photos and social sharing with your tags

florist-private-floral-workshop
Private Flower Events for Florists: Host Bespoke Floral Experiences

Perfect For: Baby showers, bachelorettes, birthdays, or corporate retreats

Florists can expand their offerings by hosting private, custom-tailored floral events. These can be in your shop, at a rented venue, or even in a client’s home.

Add Value With:

  • Customized flower kits
  • On-site floral instruction
  • Themed décor and music
  • Partnership with photographers or event planners
 

These events elevate your brand while creating memorable experiences your customers will rave about.

florist-seasonal-floral-events
Seasonal Floral Events Every Florist Should Offer

Perfect For: Spring blooms, summer gardens, fall harvests, and winter holidays

Florists can anchor their annual marketing calendar around seasonal floral events. These become traditions customers look forward to and help drive consistent seasonal sales.

Ideas to Get You Started:

  • Spring “Tulip Fest” or peony celebration
  • Summer garden party with cut flowers
  • Fall “Harvest & Hydrangeas” event
  • Winter “Holiday Bloom Bar”
 

Create urgency with limited availability, exclusive seasonal products, and strong pre-event promotion.

florist-marketing-floral-events

Marketing Tips for Florists: How to Promote Your Flower Events

Planning an event is only half the job—getting people to attend is just as important. Here’s how florists can effectively promote their events:

  • Email your floral customer list with an RSVP link
  • Create an engaging event on Facebook or Eventbrite
  • Promote on Instagram with Reels, Stories, and countdowns
  • Get listed on local community calendars
  • Leverage user-generated content—ask guests to tag you!
 

Bonus: After your event, follow up with attendees to say thanks and offer a discount on future purchases.

Hosting flower-centric events is one of the most effective ways florists can deepen customer loyalty, grow their visibility, and increase sales. Whether it’s an intimate DIY bouquet workshop or a bustling pop-up, these experiences give people a reason to fall in love with flowers—and your business—all over again.

 

Blooming With Personality: What Your Favorite Flower Color Says About You

June 3rd, 2025 Posted by Blog, Floral Design, Florist Resources, Florist Stories, Florists' Thoughts, Flower Fun, Flower History, Flower Trends 0 thoughts on “Blooming With Personality: What Your Favorite Flower Color Says About You”

Flowers are nature’s way of painting the world in vibrant hues, each shade evoking emotions and meaning.

Whether you’re drawn to bold reds, calming blues, or cheerful yellows, your favorite flower color might reveal more about your personality than you think!

Let’s dive into the fascinating meanings behind popular flower colors and what they say about you.

What Does Red Flowers Say About you

Red – The Passionate Romantic

Red flowers symbolize love, passion, and energy. If you’re drawn to red blooms like roses or tulips, you are likely a passionate soul who loves deeply and embraces life with enthusiasm.

  • You’re confident, bold, and not afraid to take charge.
  • People admire your strength and fiery spirit, making you the go-to person for motivation and excitement!

what does pink flowers say about you

Pink – The Sweet Dreamer

Soft, delicate, and full of charm, pink flowers like peonies and carnations represent love, kindness, and femininity. If pink is your favorite, you have a gentle and nurturing heart.

  • You love spreading joy and making others feel special.
  • You’re also a hopeless romantic who finds beauty in the little things, from handwritten notes to spontaneous acts of kindness.

what does yellow flowers say about you

Yellow – The Eternal Optimist

Bright and cheerful, yellow flowers like sunflowers and daisies are symbols of happiness, warmth, and friendship. If you adore yellow blooms, you have an infectious positivity that lights up any room.

  • You’re always looking on the bright side, radiating joy and encouragement.
  • Your uplifting presence makes you the sunshine in the lives of those around you.

what does orange flowers say about you

Orange – The Adventurous Free Spirit

Energetic and vibrant, orange flowers like marigolds and lilies symbolize excitement, enthusiasm, and creativity. If orange is your color, you have a zest for life and love trying new things.

  • You’re adventurous, full of fun ideas, and always ready for the next big adventure.
  • People admire your courage and spontaneity!

what does blue flowers say about you

Blue – The Calm Thinker

Blue flowers like hydrangeas and delphiniums exude tranquility, trust, and wisdom. If blue is your favorite, you are a thoughtful, introspective person who values peace and harmony.

  • You have a calming presence and are often the voice of reason in your circle.
  • Others turn to you for advice and comfort, knowing you offer a steady, reliable perspective.

what does purple flowers mean about you

Purple – The Mysterious Creative

Rich and regal, purple flowers like orchids and lavender symbolize elegance, creativity, and mystery. If you’re drawn to purple, you have an artistic soul and a unique way of seeing the world.

  • You love expressing yourself in creative ways, whether through art, music, or storytelling.
  • You have a natural air of mystery that makes you intriguing to others.

what does white flowers say about you

White – The Pure and Serene

White flowers like lilies and gardenias represent purity, peace, and simplicity. If white is your favorite, you have a kind, honest heart and a deep appreciation for authenticity.

  • You bring a sense of calm wherever you go and value meaningful connections over superficial ones.
  • Your serene nature makes people feel safe and comforted in your presence.

what does green flowers tell about you

Green – The Nature Lover

Green flowers and foliage symbolize renewal, health, and growth. If you love green in flowers, you are grounded, down-to-earth, and have a deep connection with nature.

  • You thrive in peaceful environments and enjoy helping things (and people) grow.
  • Your nurturing spirit makes you a natural healer and a source of encouragement for those around you.

what does multi colored flowers say about you

Multicolored – The Life of the Party

Can’t pick just one color? If you love vibrant mixed bouquets, you’re a fun-loving, energetic person who enjoys variety and excitement.

  • You embrace change, love meeting new people, and bring a playful, spontaneous energy to every situation.
  • You see life as a celebration, and people love being around your lively, dynamic personality!

No matter which flower color speaks to you, each one brings its own unique beauty and symbolism. So the next time you pick a bouquet, think about what it might be saying about you! What’s your favorite flower color, and do you think it matches your personality? Let us know in the comments!

floral-bar-woman

From Shop to Party: How Florists Can Profit with DIY Flower Bars

May 21st, 2025 Posted by Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources 0 thoughts on “From Shop to Party: How Florists Can Profit with DIY Flower Bars”

In today’s experience-driven market, customers are looking for more than just pretty petals—they’re seeking memories.

Enter the “Flower Bar” trend: a hands-on floral design experience that combines the joy of creating with the beauty of flowers. For modern florists, flower bars are more than just fun—they’re a powerful way to build brand loyalty, increase visibility, and boost profits.

Below, we break down exactly how your flower shop can turn flower bar events into blooming success.

flower-bar-florist

What Is a Flower Bar? Why Every Florist Should Offer One

A flower bar is an interactive floral experience where guests select their own blooms and build a bouquet, flower crown, or arrangement under your guidance. These events can be hosted in-store, at local venues, or even as pop-ups at weddings, baby showers, and corporate events.

For florists, flower bars offer a new revenue stream and unique marketing opportunity. Think of it as part floral workshop, part social event—designed to delight and convert customers into lifelong fans.

Top Benefits of Hosting a Flower Bar for Your Florist Business

Increased Revenue
Flower bars offer high profit margins. You can charge per participant (anywhere from $35–$100+ depending on the package) and upsell premium blooms, containers, or add-ons like ribbon or greenery.

Brand Exposure
Attendees take photos and share their creations on social media, tagging your business. A well-branded flower bar turns your guests into influencers.

Customer Loyalty
Customers who attend DIY events tend to feel a stronger emotional connection to your brand. They’re more likely to return, reorder, and refer friends.

Year-Round Potential
From Valentine’s to Mother’s Day to fall harvest events, there’s a flower bar concept for every season.

Florist Guide: What You Need to Set Up a Successful Flower Bar

To ensure a seamless, Instagram-worthy event, here’s what you’ll need:

– A mobile or stationary setup: tables, water buckets, signage, and supplies.

– A curated mix of flowers (5–10 varieties), greenery, and filler options.

– Tools: floral snips, twine, kraft wrap, and vases or jars.

– A simple pricing structure or package deal (i.e. “Build a Bouquet: $50”).

– Staff support or one instructor to guide guests through design basics.

floral-bar-woman

Florist Marketing Tips to Promote Your Flower Bar Events

Make sure your flower bar events are fully booked with these marketing strategies:

– Email Campaigns: Send newsletters with the subject line “New! DIY Flower Bar Experience Now Available at [Your Shop Name].”

– SEO-Optimized Website Page: Create a dedicated landing page titled “DIY Flower Bar Parties in [Your City]” to rank locally.

– Google Business Profile: Add “Flower Bar Experiences” to your services section.

– Instagram Reels & TikToks: Show time-lapse clips of bouquet building or setup.

– Collaborate with Local Businesses: Partner with coffee shops, wineries, or yoga studios for cross-promotion.

Creative Flower Bar Ideas Every Florist Should Try

– Bridal Shower Bloom Bar

– Kid’s Birthday Flower Crown Workshop

– Build-a-Bouquet Happy Hour

– Seasonal Wreath-Making Party

– Corporate Team-Building Floral Design Events

– DIY Petal Parties with wine or mocktails

– These ideas not only keep your offering fresh but give you content to promote year-round.

floral-bar-ROI

Florist Pro Tips: Maximize Your ROI on Flower Bar Events

– Use lower-cost seasonal flowers for base bouquets, offering premium blooms as upgrades.

– Limit attendance to ensure quality and create exclusivity.

– Collect emails at every event to grow your newsletter list.

– Offer an incentive for future purchases (e.g., 10% off your next bouquet).

– Post a branded step-by-step guide at each workstation.

In a competitive industry, it’s not just about the flowers—it’s about the experience. By embracing flower bar events, florists can transform one-time customers into engaged community members, tap into event-based revenue, and stand out as a modern, experiential brand.

So, set up your bar, snip those stems, and let your customers design something beautiful—one bloom at a time.

florist-corporate-business-flowers

Unlocking Revenue: A Florist’s Guide to Selling Flowers to Corporate Clients

May 16th, 2025 Posted by Blog, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources 0 thoughts on “Unlocking Revenue: A Florist’s Guide to Selling Flowers to Corporate Clients”

In today’s competitive floral industry, diversifying your customer base is not just smart—it’s essential for long-term growth. One of the most underutilized yet highly profitable segments is the corporate flower market. Whether it’s fresh arrangements for office lobbies, employee appreciation gifts, or large-scale event décor, selling flowers to corporate clients can bring in consistent, high-value orders. Here’s your guide to tapping into this lucrative opportunity.

florist-corporate-lobby-flowers

Why Florists Should Target Corporate Clients for Recurring Flower Sales

Corporate clients often:

-Place recurring flower orders (weekly, monthly, or for special occasions)

-Have larger floral budgets than individual consumers

-Prioritize presentation and professionalism

-Require large floral arrangements for events, meetings, and lobby displays

By building relationships with corporate clients, florists can secure ongoing revenue while expanding their brand in the local business community.

florist-corporate-business-flowers
Identifying Ideal Business Clients for Florist Services

Not every company will be a fit, so focus on those that regularly need professional floral services. Ideal prospects include:

-Law firms and financial offices

-Luxury hotels and boutique spas

-Apartment complexes and real estate agencies

-Hospitals and healthcare providers

-Local event venues and conference centers

Research your area and tap into your current network—you may already know someone who can open a corporate door.

florist-flowers-business-office

Creating a Corporate Floral Services Package That Sells

Businesses love simplicity. Create a branded corporate flower package that includes:

-Weekly office flower delivery

-Employee birthday and milestone bouquets

-Client appreciation floral gifts

-Corporate event floral design

-Seasonal office décor and holiday flowers

Include tiered pricing, delivery schedules, billing options, and exclusive benefits for corporate customers.

florist-meeting-with-corporate-business

How Florists Can Pitch Corporate Flower Services to Local Businesses

When reaching out to businesses, focus on how flowers benefit their image and productivity. Key points to highlight:

“Fresh flowers create a welcoming atmosphere for clients and employees.”

“Celebrate your team with hassle-free, scheduled floral deliveries.”

“We handle all your floral needs—on time and professionally.”

Offer a free sample arrangement or a limited-time corporate discount to hook interest and build trust.

corporate-business-flower-delivery

Providing Consistent and Reliable Flower Delivery for Business Clients

Florists who want to retain corporate clients must deliver consistent, top-tier service:

-Ensure on-time flower delivery every time

-Maintain high-quality, long-lasting arrangements

-Provide flexible monthly invoicing

-Keep communication clear and professional

Consistency and reliability turn a one-time order into a long-term contract.

florist-website-corporate-orders

Optimizing Your Website to Attract Corporate Flower Clients

Make sure your florist website targets business customers with keywords like:

“Corporate flower delivery”

“Office flowers weekly service”

“Business floral design”

“Floral arrangements for corporate events”

Add a dedicated corporate page, highlight testimonials, and include professional photos of past corporate work.

florist-website-corporate-reviews

How Florists Can Retain and Grow Corporate Flower Accounts

Once you’ve landed a corporate client, focus on retention with strategies like:

-Sending seasonal thank-you arrangements

-Offering early booking perks for holiday flowers

-Providing tailored design options based on company branding

-Asking for feedback and testimonials

-Happy corporate clients can become long-term partners—and even refer other businesses your way.

Expanding into the corporate market is one of the most effective ways to increase your florist shop’s revenue. With the right services, reliable delivery, and professional branding, you can turn local businesses into valuable, recurring clients. This strategy not only boosts your bottom line but elevates your reputation in your community.

florists-&-Their-customers

Customer Behavior Shifts: What Every Florist Needs to Know

April 28th, 2025 Posted by Blog, Floral Supplies, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo 0 thoughts on “Customer Behavior Shifts: What Every Florist Needs to Know”

The way customers shop has changed dramatically in the past few years—and it’s not slowing down anytime soon. From a growing preference for online shopping to an increased demand for transparency and personalization, today’s consumers expect more from the businesses they support.

As a florist, adapting to these shifts is not just a good idea—it’s essential to stay relevant and thriving in a competitive market.

Let’s explore what’s changing, and how you can evolve your floral business to meet your customers where they are.

customer-shoppping-online-flowers

Online Shopping Is No Longer Optional

Customers expect to browse and buy flowers from the comfort of their phones or laptops. If your floral shop doesn’t have an online store—or if your florist website is outdated or hard to navigate—you’re likely missing out on sales.

How to Adapt:

    • Invest in a user-friendly, mobile-optimized floral website.
    • Offer clear product categories like “Birthday,” “Sympathy,” and “Wedding.”
    • Streamline your checkout process and provide secure payment options.
    • Highlight your delivery and pickup options clearly.
    • Send email marketing linking to your website / special products.

florist-customer-transparency
Customers Want Transparency and Authenticity

Today’s consumer is more mindful and informed than ever. They want to know what they’re buying, where it’s coming from, and what kind of business they’re supporting.

How to Adapt:

    • Be honest about flower availability, especially with seasonal blooms.
    • Share your sourcing — whether you buy from local growers, fair-trade farms, or both.
    • Post behind-the-scenes content of your floral design process, team, and day-to-day.
    • Be upfront about delivery fees, return policies, and substitutions.

🌼 Bonus Tip: Create an FAQ section on your website about your most asked questions.

 

florist-customization-personalization

Personalization Is Everything

Consumers want to feel like their purchase is meaningful and tailored to them. Whether it’s a note, a ribbon color, or a favorite flower, small personal touches make a big impact.

How to Adapt:

    • Offer customizations for arrangements at checkout.
    • Let customers leave special instructions or dedication notes.
    • Create a “build-your-own bouquet” tool or offer bouquet add-ons like chocolates.
    • Remember customer preferences and suggest items based on past purchases.

customers-florist-social-media

Social Media = Powerful SEO

Before visiting your website, customers often check out your social media. They want to see your design style, customer reviews, and how you engage with your community.

How to Adapt:

    • Post regularly and showcase a variety of your arrangements.
    • Share customer testimonials and real-life flower deliveries.
    • Use stories and live videos to give a peek into your shop.
    • Respond quickly to DMs and comments to show that you’re active and attentive.

🌼 Bonus Tip: Use social media to ask for feedback or poll your audience.

florist-florist-shop

Local Still Matters—But So Does Convenience

Even as online shopping grows, local customers still value the charm and trust of buying from a neighborhood florist. But they want the ease of online shopping combined with the personal feel of a local business.

How to Adapt:

    • Emphasize your local roots in your branding and messaging.
    • Offer same-day delivery or curbside pickup for nearby customers.
    • Join local directories and Google My Business to improve local search visibility.
    • Partner with local events, venues, or businesses to stay visible in your community.

florists-&-Their-customers

Final Thoughts

Staying flexible and responsive to consumer behavior shifts isn’t just about surviving—it’s about thriving. By embracing online tools, building transparency, and connecting personally with your customers, your flower shop can bloom brighter than ever before.

The key? Keep listening, keep learning, and keep evolving—just like the seasons.

Want a modern floral website thats boosts your online visibility? Click here to chat!

florists-&-Fake-Brides

Are “Fake Brides” Wasting Florists’ Time? What You Need to Know

April 21st, 2025 Posted by Blog, events, Floral Order Gatherer, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, Florist Stories, Florists' Thoughts, wedding trends, wedding/events, weddings 2 thoughts on “Are “Fake Brides” Wasting Florists’ Time? What You Need to Know”

The floral wedding industry thrives on real connections, genuine emotions, and client trust—but what happens when those inquiries flooding your inbox aren’t what they seem? 

A recent New Yorker exposé raises serious questions about the legitimacy of wedding leads florists and other vendors are paying to receive. 

In this blog, we’ll break down the details of the article, Does The Knot Have a “Fake Brides” Problem?, and what it means for floral professionals. Then we’ll pivot to practical, proactive marketing tips that florists can use to attract and book real couples planning real weddings.

florists-&-Fake-Brides

The Knot’s “Fake Brides” Controversy: What Florists Need to Know

On April 7, 2025, The New Yorker published an article titled “Does The Knot Have a ‘Fake Brides’ Problem?”, written by Claire Malone, which sent shockwaves through the wedding vendor community. The story focuses on growing suspicions that some leads generated through The Knot’s paid vendor platform may not be legitimate—leaving florists, photographers, and planners frustrated and confused.

According to the article, more than twenty wedding vendors reported receiving a high volume of inquiries that seemed suspicious.

 “They asked vague questions or requested unrealistic quotes, and then vanished,” one florist told Malone. 

Another vendor described the interactions as “robotic” and “eerily similar,” leading them to wonder if the inquiries were automated or manufactured.

A Chicago-based wedding planner told The New Yorker, “The messages would come in with very little detail—no venue, no budget, no clear date. And when we replied, we’d never hear back.” 

fake-bride-knot-florists

What The Knot Has To Say

For many vendors, these cold leads were more than just annoying—they represented lost time, wasted energy, and a blow to their trust in a platform they were paying to use.

The Knot, for its part, denies any wrongdoing. A spokesperson for its parent company, The Knot Worldwide, responded:

We do not tolerate fraudulent practices and have safeguards in place to detect and remove bad actors. We do not employ individuals to pose as fake couples and have no financial incentive to do so.

Still, the vendors interviewed expressed frustration with the lack of transparency and meaningful resolution. Many began to question whether the platform’s incentive to report high lead volume may be indirectly encouraging questionable tactics.

For florists specifically, the concern is real: Time is money

Crafting proposals, responding to inquiries, and scheduling consultations requires real effort. And if those efforts are being directed at ghost clients? It’s a cost with no return.

what-can-florists-do-to-book-real-brides

So What Can You Do? How Florists Can Reach Actual Brides

While the article sheds light on an uncomfortable reality, it also highlights the need for florists to take back control of their marketing. Here are several proactive, effective ways to connect with genuine couples planning their weddings:

1. Focus on Local, In-Person Events

Set up a booth at local bridal expos, farmers’ markets, or community wedding fairs. Face-to-face interaction builds trust and allows you to connect with real couples planning real weddings.

2. Show Up Where Brides Scroll: Instagram, Pinterest, and TikTok

Your next booking could come from a single reel or pin. Share real weddings you’ve worked on, behind-the-scenes clips, floral tips, and reviews. Tag venues and vendors to expand reach. Authentic content attracts authentic clients.

3. Build a Trusted Vendor Network

Connect with planners, photographers, caterers, and venues in your area. Many brides rely on referrals from vendors they already trust. By becoming part of that circle, you increase your chances of working with serious couples.

4. Gather and Promote Reviews

Ask happy clients to share their experience on Google or Facebook. Positive reviews act as digital word-of-mouth and help you stand out to potential clients researching vendors.

5. Offer Free Consults with Guardrails

A free 15–20 minute discovery call helps filter serious inquiries from spam. Use an intake form to collect event details before the call, so you can assess legitimacy before investing more time.

6. SEO and Blogging Still Matter

Update your website regularly with keywords like “wedding florist in [your city],” seasonal flower guides, and client stories. This not only boosts your rankings on Google but ensures couples who are searching for local florists actually find you.

florist-real-brides-flowers

Final Thoughts

The New Yorker’s reporting on The Knot’s alleged “fake bride” problem may have raised eyebrows—but it also raised an important truth: vendors need to market smarter. 

While paid directories have their place, building real relationships through local engagement, organic content, and referral networks is the best way to attract couples who are truly ready to walk down the aisle (and pay you to line that aisle with gorgeous florals).

Florists’ how do you market to your wedding couples? Share your comments below

Survey Results – How Florists Feel About Tariffs

Survey Results – How Florists Feel About Tariffs

April 15th, 2025 Posted by Blog, Floral Supplies, floral system, floral systems, Florist Ecommerce, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, Florist Websites 0 thoughts on “Survey Results – How Florists Feel About Tariffs”

Global trade shifts are beginning to touch the floral industry, with new tariffs on items like fresh flowers, vases, and packaging supplies leading to rising costs. While some of these changes are beyond our control, the way you adapt can help your business stay strong and thrive through it all.

How Are Florists Responding to Tariffs?

To better understand how florists are navigating these changes, we surveyed a group of retail flower shop owners across the U.S. Here’s what they had to say:

How much are your floral wholesalers increasing flower prices on average?
florist-tariff-wholesale-increase

Do you plan to pass on floral price increases to your customers for flowers?
florist-tariff-survey-pass-on-floral-prices

Anything else you want to add about your tariff related plans?
florist-tariff-florist-comments



Combining a thoughtful, customer-focused strategy with the right tools, you can protect your bottom line and keep customers coming back—even in the face of rising costs.

Floranext understands that every floral business owner is unique, and we’re so excited to share our fantastic new feature: New Product MarkupThis tool is ideal for florists wanting to tweak their pricing to handle those  new tariff fees. 

The best part? You get to decide how and if you want to use it! We’re right here to support you with floral software every step of the way. Let’s work together to make your floral business even more fabulous!


1. Understand What Floral Products Are Being Affected

The first step? Get a clear picture of what in your supply chain is subject to the new tariffs. Some of the most common items affected include:

  • Imported fresh flowers from South America, such as roses and carnations

  • Ceramic vases and glassware often sourced from China or other tariff-impacted regions

  • Packaging materials like cellophane wraps, ribbons, and floral foam

Take stock of your inventory and identify where price increases are hitting hardest. This will help you make smarter pricing decisions and sourcing choices going forward.


2. Talk to Your Floral Suppliers

Don’t go it alone—your wholesalers and importers are navigating these changes too. Start a conversation and ask:

  • Are these price increases temporary or long-term?

  • Are there alternative products or domestic suppliers that aren’t affected by tariffs?

  • Can you lock in pre-tariff pricing by placing larger or more frequent orders?

Building stronger relationships with your suppliers can lead to better pricing, faster communication, and more flexible options when things shift.


3. Communicate To Your Floral Customers

Honesty builds trust. Be proactive (and gentle) when explaining changes to your customers. This could mean:

  • A small sign near the register

  • A note in your web checkout process or order confirmation emails

  • A message on receipts, such as:

“Due to increased import costs, you may notice a small surcharge on select items. We appreciate your understanding as we continue to provide the best quality and service.”

When customers understand the why, they’re more likely to stick with you.

Tariffs are out of your hands—but your strategy isn’t. By staying informed, working closely with suppliers, and communicating clearly with customers, you can handle rising costs with grace and confidence.

And remember—if you’re using Floranext, tools like the Product Margin feature are designed to help you adjust quickly and keep your business profitable.

Florists, we’d love to hear from you—please share your thoughts or questions about the recent tariffs affecting the floral industry in the comments below!