
____________
Florists, how was your Valentine’s season? Do you have any feedback on your 2024 Valentine’s Day season? Your fellow florists would love to hear about it—please feel free to share in the comment section below.
Over the last couple of years, you may have seen flower-infused drinks popping up more frequently at bars and restaurants, and on television, and social media. Dubbed “Blooms & Brews,” this movement seamlessly combines the aromatic allure of flowers with the comforting embrace of various brews, spanning from beer, cocktails, tea, and even coffee.
Flowers like rose, lavender, hibiscus, and daisy are leaving their mark on the shelves, but is this beneficial for florists? With Spring just around the corner, why not learn how to floral infuse not only food but brews as well!
Creating the perfect bloom and brew necessitates a delicate balance. The key lies in harmonizing the distinct flavors of flowers with the characteristics of the chosen brew.
Achieving this balance involves understanding the flavor profiles of different flowers and selecting complementary brews. The process demands both creativity and precision to deliver a unique and memorable drinking experience.
The infusion of florals into drinks originated in artisanal kitchens and creative mixology labs. Inspired by the beauty and diverse flavors of flowers, chefs and mixologists began experimenting with floral elements to elevate the drinking experience from infusions to garnishes.
This trend quickly gained momentum, spreading from upscale cocktail lounges to local breweries and coffee shops, captivating the palates of beverage enthusiasts worldwide.
So what edible flowers give the best flavor, and which edible flowers pair with what? Think of it as an experiment! Some tried-and-true floral infusers work well, and some that don’t pair well. You just have to try and taste it. You may prefer some floral infusers over others.
(Make sure when selecting flowers that you choose flowers that have not had any chemicals or pesticides used, or were growing in a pet “potty” area!)
Some popular flowers for brews are roses, jasmine, chamomile, lavender, hibiscus, elderflower, and orange blossom.
For a list of edible flowers and what parts won’t make you sick, please click here!
Floral Beers:
Craft breweries are breaking new ground with innovative floral-infused brews, offering a fresh experience for beer enthusiasts.
Imagine the possibilities – from lavender lagers with crisp notes to chamomile wheat ales bringing gentle sophistication, and vibrant hibiscus IPAs.
Crafting Floral Cocktails:
Enhance your cocktail experience with the delightful world of floral mixology, transforming your glass into a sensory garden. From the refreshing Rosemary and Elderflower Gin Fizz to the Jasmine Infusion Martini.
Each floral cocktail is a crafted masterpiece blending vibrant flower notes with premium spirits. . Let the garden in your glass bloom, and enjoy the exquisite floral symphony in every sip!
Blooming Teas:
These blooming teas extend an invitation to immerse yourself in a sensory garden, promising a journey through taste and well-being. Whether seeking relaxation, elegance, or a burst of energy, take a moment to discover the enchanting world of Chamomile, Lavender, Rose Petal, and or Hibiscus, each unfurling its unique bouquet of flavors and benefits in every sip.
Blossoming Java:
This reimagined coffee experience goes beyond the ordinary, inviting you to indulge in the delicate and fragrant notes that elevate your caffeine fix to a whole new level.
From Lavender to Rose, these brews not only redefine your daily coffee ritual but also introduce a touch of artistry and fragrance to each cup.
How can Flower Shops join the Blooms & Brews Trend? It’s all about teamwork! Consider teaming up with a brewery, local bar, pub, or restaurant for events where floral drinks are paired with matching floral arrangements. Collaborate to create a special bloom and brew exclusively for your flower shop, or design unique floral-infused drink menus with promotions to attract customers to explore this growing trend.
Why not explore this additional revenue stream? If you have the resources, partnering with local restaurants, bakeries, bars, and more to provide edible flowers in drinks or food can be a fantastic strategy. This not only serves as a smart marketing move but also encourages those businesses to turn to your shop for flower purchases, ultimately boosting your sales.
–
Don’t be afraid to embrace the Blooms & Brews trend and embark on a journey where the delicate aromas of flowers intertwine with the rich flavors of your favorite brews, creating an experience that transcends the ordinary. Cheers to the delightful fusion of nature’s beauty and the artistry of brewing!
____________
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.
Valentine’s Day is the day of love, a day to express deepest emotions to that special someone. Florists play a crucial role in helping people convey their feelings through the language of flowers.
Each bloom carries a unique message, and choosing the right flowers can make a significant impact on the emotions customers want to express. In this guide, we’ll explore the best flowers to convey different emotions on Valentine’s Day.
When it comes to expressing passionate and romantic love, nothing beats the classic red rose. Symbolizing deep love and desire, red roses are timeless and convey a powerful message of affection. Create a stunning bouquet with a mix of long-stemmed red roses to add an extra touch of elegance.
Pink roses represent admiration and gratitude, making them an ideal choice to express adoration. A bouquet of pink roses is perfect for conveying a sweet and gentle affection, making it an excellent option for new relationships or for expressing appreciation for a long-standing love.
Lilies exude charm and sophistication, making them an excellent choice for expressing refined emotions. Their graceful appearance symbolizes purity and commitment, making them an ideal addition to bouquets or arrangements that convey a sense of enduring love.
If customers are looking to infuse a sense of playfulness into their Valentine’s Day arrangement, opt for tulips. These vibrant and cheerful blooms come in various colors, each carrying a unique message. Red tulips, in particular, convey perfect love, while purple tulips represent royalty and admiration.
Sunflowers are not only radiant and cheerful but also symbolize warmth and loyalty. Incorporating sunflowers into a Valentine’s Day arrangements can convey a sense of comfort and unwavering support, making them an excellent choice for expressing a deep and enduring connection.
Orchids are synonymous with exotic beauty and mystery. Choose orchids to add an air of sophistication to an arrangement, symbolizing love, beauty, and strength. Orchids are perfect for expressing a love that goes beyond the ordinary and delves into the realm of the extraordinary.
For customers who want to celebrate not just romantic love but also friendship, consider creating mixed bouquets. Combine a variety of blooms, including roses, lilies, and daisies, to symbolize the different facets of their relationship. This versatile option allows customers to express a range of emotions in one beautiful arrangement.
—
As a florist, you have the opportunity to help your customers articulate their emotions through the artful arrangement of flowers. Whether it’s the fiery passion of red roses, the gentle adoration of pink roses, or the playful charm of tulips, each bloom carries a unique message.
This Valentine’s Day, let your floral creations speak the language of love, helping people express their deepest emotions in the most beautiful and meaningful way.
Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of saleStock Up on Seasonal Flowers and Supplies
Welcome to a world painted in the velvety, nurturing tones of Pantone 13-1023 – Peach Fuzz, where hues come alive in petals and blossoms paint a story of beauty!
As we venture into the year 2024, Pantone has unveiled a color that embodies warmth, tenderness, and a desire for connection, a velvety, gentle peach tone that enriches the senses and speaks to the soul.
Peach Fuzz, represented by PANTONE 13-1023, encapsulates our innate yearning for nurturing ourselves and extending that nurturing to others. It is a hue that whispers of kindness, tenderness, and a sense of community. This peachy embrace signifies a deeper connection—a desire for togetherness or a moment of solace in a sanctuary of tranquility.
This color embodies an all-encompassing spirit that enriches not only the mind but also the body and soul. It’s more than just a shade; it’s an expression of caring, sharing, collaboration, and recalibration. Peach Fuzz invites us to find comfort, peace, and healing within its gentle warmth.
Amidst the turmoil and challenges of our times, our yearning for empathy, compassion, and nurturing has amplified. Peach Fuzz was selected to represent this pivotal need for nurturing amidst the chaos—a reminder of the importance of fostering our inner selves and finding moments of respite, creativity, and human connection.
In a world that often glorifies productivity, Peach Fuzz urges us to recognize the significance of prioritizing health, well-being, and meaningful connections. It encapsulates the warmth of spending time with loved ones and the bliss of relishing moments of tranquility.
Florists, let your creativity blossom with Peach Fuzz! Embrace this poetic and romantic hue by infusing it into your floral designs:
Create captivating bouquets blending soft peach roses, delicate ranunculus, and fluffy carnations. Add touches of eucalyptus or dusty miller for a subtle, calming contrast.
Craft enchanting centerpieces featuring peach-hued peonies, dahlias, and tulips. Complement with white or cream-colored blooms for an elegant, sophisticated touch.
Fashion wreaths using dried florals in shades of Peach Fuzz, incorporating baby's breath, dried lavender, and preserved foliage. Hang them as a symbol of tranquility and nostalgia.
Elevate weddings or events by infusing Peach Fuzz in floral arches, table runners, and boutonnieres. Integrate this color seamlessly to evoke a sense of intimacy and connection among guests.
Experiment with combinations like peach-colored orchids, proteas, and lilies interspersed with hints of greenery. These daring compositions bring a modern twist to traditional arrangements.
Craft soothing succulent gardens featuring peach-toned succulents and complementing them with various textured plants. These gardens symbolize growth, resilience, and nurturing.
As florists, your artistry and expertise can weave a tapestry of emotions through the gentle strokes of Peach Fuzz. Let this color guide you in creating floral masterpieces that evoke serenity, belonging, and a sense of modern elegance.
—
Pantone’s Color of the Year 2024, Peach Fuzz, is more than a color—it’s an ode to nurturing, compassion, and togetherness. Let this hue grace your floral designs, infusing them with its gentle warmth and timeless allure. As we venture forth into this new year, let the language of flowers speak volumes with the embracing harmony of Peach Fuzz.
Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of saleStock Up on Seasonal Flowers and Supplies
In local communities, florists play an integral role, not just in adorning spaces with their breathtaking creations but also in fostering connections and collaborations.
Partnering with other small and local businesses goes beyond mere networking; it’s a symbiotic relationship that nurtures growth, enriches experiences, and fortifies the local economy.
Florists and wedding professionals share a harmonious synergy. Collaborating with bridal boutiques and wedding planners offers florists a golden opportunity to showcase their expertise in creating bespoke floral arrangements. Working together, they can curate cohesive themes and designs that seamlessly blend with the overall wedding aesthetic.
Flowers can transform any dining space into a captivating ambiance. Collaborating with local eateries provides florists with regular clientele and exposure while enhancing the dining experience for patrons. Creating weekly or monthly floral installations can elevate the atmosphere, attracting more customers and fostering a sense of community.
Partnering with gift shops and boutiques introduces florists to a wider audience. Displaying floral arrangements in these stores allows customers to pair flowers with complementary products, enhancing the overall shopping experience. Moreover, joint promotions or gift packages can attract customers looking for unique and thoughtful presents.
Events, whether corporate gatherings or community celebrations, often demand the elegance of floral décor. Collaborating with event planners and businesses for conferences, galas, or product launches can establish ongoing partnerships, creating a steady stream of opportunities for florists.
Mutual partnerships with garden centers and nurseries can benefit florists immensely. Sharing expertise and resources can help florists source unique or seasonal blooms, while florists can provide insights into floral trends and arrangements, creating a win-win situation.
Collaborating with other businesses widens the audience reach for florists. Cross-promotion through shared marketing efforts, social media campaigns, or joint events exposes florists to new customers who might not have otherwise engaged with their services.
Partnering with different businesses allows florists to tap into varied skill sets and knowledge. Learning from others in complementary industries can foster innovation, allowing florists to experiment with new techniques and designs.
Local businesses form the backbone of communities. By collaborating with them, florists actively contribute to the local economy, fostering a sense of unity and support among residents. Building strong community ties can lead to long-term customer loyalty and support.
Establishing partnerships with other local businesses can create a sustainable ecosystem. Shared resources, cost-effective collaborations, and referrals can help in stabilizing and expanding the floral business.
Collaborations breed uniqueness. Combining floral artistry with products or services from other businesses creates distinctive offerings that set florists apart, attracting customers seeking exclusive experiences.
To foster successful partnerships, florists should approach collaboration with intention and strategy:
Identify Potential Partners: Seek businesses that align with your brand and target audience. Look for shared values and complementary services that can enhance each other’s offerings.
Cultivate Relationships: Reach out, initiate conversations, and nurture relationships. Building trust and understanding lays the groundwork for fruitful collaborations.
Create Mutually Beneficial Agreements: Establish clear terms and goals for collaborations. Ensure that both parties benefit and contribute equally to the partnership.
Communicate and Collaborate: Maintain open communication channels. Regularly brainstorm ideas, share feedback, and collaborate on marketing strategies and joint events.
Evaluate and Adapt: Continuously assess the partnership’s effectiveness. Be open to adjustments and adapt to evolving needs or market trends.
Florists hold immense potential in fostering collaborative relationships with small and local businesses. These partnerships not only elevate the aesthetic appeal of spaces but also cultivate thriving communities. By intertwining their artistry with the offerings of other businesses, florists can flourish, creating a tapestry of shared success, mutual support, and lasting beauty within their local community.
Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of saleStock Up on Seasonal Flowers and Supplies
The holiday season offers a bouquet of opportunities for florists to not only spread cheer but also maximize sales. While creating stunning floral arrangements remains a cornerstone of your business, integrating upselling strategies and combining products can significantly enhance revenue during this festive period.
Check out our checklist for florists looking to upsell and create compelling combo products during the holidays
Craft curated bundles that combine floral arrangements with complementary products. For instance, pair a festive centerpiece with scented candles, chocolates, or small decorative ornaments.
Emphasize the convenience and enhanced experience these combinations offer, making it easier for customers to gift a complete, thoughtfully arranged package.
2. Flower Subscription Services:
Introduce seasonal subscription services offering weekly or monthly floral arrangements. Encourage customers to sign up for deliveries not just for themselves but also as gifts for loved ones.
Highlight the convenience and ongoing joy these subscriptions can bring, enhancing both sales and customer retention.
Offer personalized touches like handwritten cards, customized ribbons, or engraved vases. These thoughtful additions can elevate the emotional value of the purchase, making it more appealing to customers looking for a unique and personal touch to their holiday gifts.
Forge partnerships with local businesses such as bakeries, gift shops, or spas. Create joint promotions or gift packages that include both floral arrangements and products or services from these businesses.
Cross-promotion can broaden your customer base and offer added value to both parties involved.
Create a sense of urgency and exclusivity by introducing limited-edition holiday-themed arrangements or collections. Highlight the uniqueness and scarcity of these products to encourage customers to make a purchase before they are no longer available.
Leverage the power of social media to run contests, giveaways, or photo-sharing campaigns centered around your holiday offerings.
Encourage customers to share their purchases or experiences, amplifying your reach and engaging a broader audience.
By implementing these upselling strategies and creating appealing combo products, florists can captivate customers’ interest during the holiday rush. Remember, it’s not just about selling flowers but offering an experience and a touch of joy during this special season.
Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of saleStock Up on Seasonal Flowers and Supplies
In the ever-evolving world of online marketing, florists and small businesses are constantly seeking innovative ways to stand out in the digital maps landscape. In this blog post, we’ll explore an additional player in the field of online business listings – Apple Maps/Apple Business Connect.
Apple Business Connect is Apple’s answer to local business listings. Similar to Google My Business, it is designed to help small businesses, including florists, manage their online presence. It allows you to provide essential information about your flower shop, such as your location, contact details, website, hours of operation and even offers and promotions.
But what sets Apple Business Connect apart is its integration with Apple Maps and Siri. This means that when potential customers search for “flower shops near me” on an Apple device, your business will have a prominent presence on the map and even respond to voice queries. This can be a game-changer for your florist shop, as it increases your visibility to the vast user base of Apple devices.
The competition between Apple Business Connect and Google My Business is heating up, and this is excellent news for florists. Google My Business has long been the go-to platform for local business listings, but with Apple Business Connect entering the scene, the playing field is becoming more competitive.
With the increasing prevalence of Apple devices and the dedication of Apple users, Apple Business Connect offers a unique opportunity to reach a potentially untapped customer base. Apple’s deep integration with it’s products means that businesses that utilize Apple Business Connect may benefit from increased visibility and engagement from Apple users.
However, it’s important to note that Google My Business remains a powerhouse, especially for users of Android devices and Google services. Florists looking to maximize their online presence should consider using both platforms to ensure they reach a diverse range of customers.
So, why is Apple Business Connect important for florists specifically? Here are a few key reasons:
Increased Visibility: Apple Business Connect helps your flower shop appear more prominently on Apple Maps and Siri searches, making it easier for potential customers to find you.
Access to a Unique Audience: Apple users are often considered a premium demographic, which means that reaching them can lead to higher-value sales and long-term customer relationships.
Improved Customer Engagement: By utilizing Apple Business Connect, you can create a more interactive and engaging profile, showcasing your flower arrangements with high-quality images and videos.
Voice Search Optimization: With Siri integration, you can tap into the growing trend of voice search, which is increasingly popular among mobile users.
Enhanced Brand Credibility: Having a presence on Apple Business Connect adds a level of trust and legitimacy to your florist shop, especially for users who rely on Apple products.
Now, let’s discuss how to set up Apple Business Connect for your floral business:
Step 1: Create an Apple ID
If you don’t already have an Apple ID, create one.
Step 2: Access Apple Business Connect
Visit Apple Business Connect and sign in with your Apple ID.
Step 3: Add Your Business
Click “Add Place” and provide the necessary details about your florist shop, including your business name, address, phone number, website, and hours of operation.
Step 4: Verify Your Business
Apple will need to verify your business by uploading a document. This may take some time, so be patient.
Step 5: Optimize Your Profile
Once verified, return to your Apple Business Connect profile to enhance it with high-quality images, videos, and any special promotions or offers.
Step 6: Monitor and Update
Regularly check and update your profile to ensure all information is accurate and up-to-date. Respond to customer reviews and inquiries to foster positive interactions.
—
Apple Business Connect is a promising addition to the digital marketing tools for florists. While it’s not ready to replace Google My Business, it does offer a unique opportunity to tap into Apple’s vast user base and increase your flower shop’s online visibility.
So, don’t miss out on this blooming opportunity – set up your Apple Business Connect profile and watch your floral business thrive in the digital age. Embrace the future, and let your flowers take center stage on Apple Maps and Siri, where new customers are just a voice command away!
____________
Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale
Florists, whether you’re seasoned professionals or just starting out in the floral industry, staying updated with the latest trends, techniques, and insights is essential to thriving in this ever-evolving field.
Podcasts have become a popular way to access valuable information and inspiration on the go. We have handpicked the top 5 podcasts that every florist should tune into for expert advice, creative inspiration, and business wisdom. Let’s dive into the bouquet of knowledge these podcasts offer:
Hosted by Debra Prinzing, the “Slow Flowers Podcast” is a true gem for florists who are passionate about sustainability and supporting local growers. The podcast’s mission is clear: to promote American-grown flowers and create connections between flower consumers and florists, shops, studios, and farms that prioritize homegrown blooms.
Debra and her guests encourage transparent country-of-origin labeling in the floral industry, shedding light on the importance of conscious flower sourcing. Tune in to learn about eco-friendly floral practices, the beauty of locally sourced flowers, and the ethics behind your arrangements.
Join Vonda LaFever and Lori Wilson as they team up to bring you a delightful blend of advice, insider knowledge, and fun tips in “The Business & Pleasure of Flowers.” This podcast explores the world of floristry from every angle.
Vonda’s extensive floral experience, coupled with Lori’s expertise in teaching, life skills, and sales training, makes for a well-rounded and engaging listen. From industry trends to the future of flower shops, this podcast offers invaluable insights for florists looking to grow both personally and professionally.
“Morning with Mayesh” is a monthly gathering of flower enthusiasts hosted by Yvonne Ashton and her flower-loving friends. This podcast is a lively discussion about all things floral, ranging from answering your questions and dissecting social media trends to interviews with special guests that keep you inspired.
Whether you’re a seasoned floral professional or just starting your journey, subscribing to this podcast is a must to stay informed about the latest happenings in the floral world.
Amy McGee of Botanical Brouhaha and Maria Maxit of Maxit Flower Design co-host this fascinating podcast tailored specifically for the floral industry. “Botanical Brouhaha” provides a platform for floral industry professionals to share their stories, experiences, and insights.
This is where the heart of the flower business beats, and the conversations are nothing short of inspiring. Whether you’re seeking business advice or simply want to immerse yourself in the world of flowers, this podcast has you covered.
Hosted by Scott Shepherd, “The Flower Podcast” is a vibrant hub for the floral community. Each week, a featured guest joins Scott to discuss everything from flowers and trends to essential business topics.
This podcast showcases the passion and love that florists have for their craft. Scott’s engaging interviews will leave you feeling inspired and connected to the global floral community.
—
Whether you’re interested in sustainable practices, industry trends, or the artistry of floral design, these podcasts offer a wealth of knowledge, inspiration, and camaraderie. Don’t miss out on the opportunity to elevate your floristry game by tuning into these fantastic shows!
____________
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here
Investing in reliable floral Point of Sale (POS) software is invaluable as it consolidates essential functions, from order management to delivery routing, into a single platform. This consolidation eliminates the hassle of switching between multiple applications.
In this blog, we will explore the basic and essential features that a florist Point of Sale system should have in 2024.
O.G. Florist POS Features
When seeking a floral Point Of Sale system, prioritize one that seamlessly integrates cutting-edge technology with a user-friendly interface to streamline your operations. A floral POS typically includes features such as efficient order processing, comprehensive customer database management, secure payment processing, detailed reporting and detailed analytics for business insights, and automated customer communication for order updates.
Having the basic features of a floral Point Of Sale is a great start. At Floranext we have created an additional top 10 features that are essential for meeting the need to enhance your floral business’s operational efficiency, customer satisfaction, and overall growth.
Flower Delivery Charges calculate and display delivery fees based on the distance your delivery driver will travel rather than the zip code of the delivery location.
The Florist Holiday Pricing feature adjusts prices automatically during a specified date range, ensuring your business remains competitive while maximizing profits.
Visual Delivery Routing allows you to optimize delivery routes by pinpointing the exact locations of the delivery, and their distance from each other, resulting in more efficient deliveries.
The dedicated Florist Delivery Driver App with your Point Of Sale empowers your delivery team to access delivery details, navigation, customer information, and delivery confirmations in real-time.
A Florist Calendar feature is a must to keep track of upcoming events, delivery orders, and pickups.
[optin-monster-inline slug=”jtkortec6ju7azfdyup1″]
An Automatic Address Search feature helps save time and reduce the chance of incorrect deliveries by auto-populating addresses as you start typing information into the address field.
With Inventory Management settings in the Point Of Sale, you can monitor quantities and receive alerts when items are running low.
Text and Email Reminders can help by sending automated reminders to customers about upcoming events like birthdays, anniversaries, or special occasions.
Flower Subscriptions enable customers to set up recurring flower deliveries, such as weekly or monthly floral arrangements.
An iPad-friendly floral software allows you to take orders and manage your business on the go.
In conclusion, investing in a modern florist Point of Sale system with these must-have features for 2024 can significantly boost your florist business’s productivity, customer satisfaction, and profitability.
____________
Thank you for reading the Floranext Florist Blog. Floranext love florists and we are committed to bringing flower shops the best information and tips to running their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral Point Of Sale.
Try Floranext for free, and explore all the tools and services you
need to start, run, and grow your business.
Try Floranext’s Florist Website, POS, and
Wedding & Event software 100% for free!