Posts by josh

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Bloom and Pamper: A Florist’s Guide to Post-Mother’s Day Self-Care

May 17th, 2023 Posted by Blog, Floral Holiday Tips, Florist Operations, Florist Profile, Florist Resources, Florists' Thoughts, Flower Fun, Mother's Day 4 thoughts on “Bloom and Pamper: A Florist’s Guide to Post-Mother’s Day Self-Care”

Mother’s Day is undoubtedly one of the busiest times for florists. It’s a whirlwind of arranging beautiful bouquets, delivering smiles, and spreading love. Once the holiday rush is over, it’s essential for florists to take some well-deserved time to relax, rejuvenate, and pamper themselves. In this blog, we will explore a delightful range of ways for florists to pamper themselves, ensuring they bloom with happiness after the hectic Mother’s Day holiday!

floral-bath
Soak Up Floral Luxury

Florists are surrounded by flowers all day, but have they ever submerged themselves in a fragrant floral bath? Indulge in a luxurious soak with rose petals, lavender, or chamomile to unwind and rejuvenate. Let the delicate aromas and colorful petals whisk you away to a paradise of relaxation.

 

florist green plant therapy

 

Green Therapy: Date with Plants

After tirelessly arranging and handling flowers, spend some quality time with potted plants. Visit a local botanical garden or create your own green oasis at home. Getting your hands dirty, nurturing plants, and basking in their calming presence is a therapeutic way to reconnect with nature.

 

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Flower Crowns and Fancy Hats

Florists know their way around flowers, so why not have some fun by creating whimsical flower crowns or stylish hats adorned with blooms? Wear your floral creation proudly, even if it’s just to run errands. Spread joy and inspire others to embrace their inner flower child!

 

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Delicious Bouquets: Edible Flower Creations

Florists don’t just create beautiful bouquets; they can also create mouthwatering ones! Experiment with edible flowers, incorporating them into delicious culinary creations. From vibrant salads to decadent desserts, let your creativity blossom in the kitchen, and savor the flavors of your floral-inspired dishes.

 

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Floral Yoga: Poses for Relaxation

Stretch and unwind with a floral twist! Practice yoga poses inspired by flowers, such as the Lotus Pose, Tree Pose, or Butterfly Pose. Combine the calming benefits of yoga with your love for blooms, creating a unique and soothing experience that nourishes both body and soul.

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Blooming Spa Day

Treat yourself to a blissful spa day after the bustling holiday season. Get a massage with essential oils infused with floral scents, enjoy a refreshing facial with floral-based products, and revel in the tranquility of a floral-themed sauna or steam room. Let the stress melt away, leaving you feeling rejuvenated.

 

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Artistic Escapades: Floral Painting

Unleash your inner artist by creating a masterpiece inspired by nature’s floral wonders. Experiment with watercolors, acrylics, or even digital art to capture the essence of your favorite blooms. Lose yourself in the creative process and let your imagination blossom on the canvas.

 

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Flower Power Fitness

Exercise doesn’t have to be dull! Join a flower-themed fitness class or create your own. Dance like a tulip, jump like a daisy and stretch like a sunflower. Embrace the fun side of fitness while getting your heart pumping and your endorphins flowing.

 

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Floral Movie Marathon

Indulge in a cozy evening at home with popcorn, snacks, and a movie marathon featuring films that celebrate the beauty of flowers. From classics like “The Wizard of Oz” or “The Secret Garden” to enchanting films like “Big Fish” or “Alice in Wonderland.” Let the films transport you to a blossoming world of cinematic delight. If you are not in the mood to watch movies, you can always binge-watch your favorite show!

 

Florists, you’ve worked tirelessly to bring joy to countless mothers on their special day. Now it’s time to take care of yourselves and let your creativity flourish in different ways. Remember, it’s okay to take time for yourself and enjoy the beautiful world of flowers beyond the flower shop. Whether you choose to pamper yourself with spa treatments, immerse yourself in nature, or indulge in floral-themed festivities, remember that you deserve this time to rejuvenate.

So, bloom on, fabulous florists, and keep spreading your flowery magic throughout the year!

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

 

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Boosting Sales: How Florists Can Capitalize on Admin Professionals Week

March 30th, 2023 Posted by Blog, Floral Design, Floral Holiday Tips, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop 1 thought on “Boosting Sales: How Florists Can Capitalize on Admin Professionals Week”

Administrative Professionals Week, also known as Administrative Assistant’s Week, is a time to recognize the hard work and dedication of administrative professionals who play a crucial role in the success of many businesses. This annual event takes place during the last full week of April (April 23rd – 29th, 2023) and is an excellent opportunity for florists to show their appreciation to these valuable members of their community.

In this blog, we will discuss what Administrative Professionals Week is, why it is important to celebrate, and how florists can earn more during this special holiday.

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What is Administrative Professionals Week?

Administrative Professionals Week is a time to honor and celebrate the contributions of administrative professionals, including administrative assistants, secretaries, receptionists, and other support staff. This week-long event was first established in 1952 as National Secretaries Week by the National Secretaries Association, now known as the International Association of Administrative Professionals (IAAP).

The purpose of this event is to recognize the important role that administrative professionals play in the workplace. These individuals are often the first point of contact for customers and clients and are responsible for managing the day-to-day operations of many businesses. They are essential to the smooth running of any organization, and their hard work and dedication often go unnoticed.

 

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Why celebrate Administrative Professionals Week?

There are several reasons why it is important to celebrate Administrative Professionals Week.

Firstly, it is a way to recognize the contributions of administrative professionals who often work behind the scenes and are not always recognized for their hard work. This week-long event is an opportunity to show your appreciation and thank them for their efforts. Celebrating Administrative Professionals Week can boost morale and create a positive work environment. Recognizing the contributions of your administrative staff can help to foster a sense of teamwork and improve employee engagement. It can also help to build loyalty and improve retention rates.

Celebrating Administrative Professionals Week can help to attract and retain top talent. Employees who feel valued and appreciated are more likely to stay with their current employer and are more likely to refer others to the company. This can help to reduce turnover and recruitment costs and improve the overall performance of the business.

 

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How can florists get involved in Administrative Professionals Week?

Florists can play an important role in celebrating Administrative Professionals Week. Flowers are a great way to show appreciation and thank administrative staff for their hard work. Here are some ways that florists can get involved in this special occasion:

Create special floral arrangements

Florists can create special floral arrangements that are perfect for Administrative Professionals Week. These arrangements can be designed to reflect the colors and themes of the event and can include a variety of flowers such as roses, lilies, and carnations.

In addition to designing custom arrangements, florists can also offer a wide range of pre-made options to businesses looking for quick and easy gift ideas. From classic rose bouquets to modern succulent gardens, there are endless options for floral gifts that are sure to delight administrative professionals.

Offer special discounts or promotions

Florists may also consider offering special discounts or promotions during Administrative Professionals Week to encourage businesses to place larger orders or to entice new customers.

Partner with local businesses

Florists can partner with local businesses to offer special promotions during Administrative Professionals Week. For example, they can offer a discount on floral arrangements to businesses that place large orders for their administrative staff.

This also provides an opportunity to give back to the community and show support for local businesses. By partnering with businesses to recognize and honor their administrative professionals, florists can strengthen relationships and build lasting connections that can lead to future opportunities.

Host a contest

Florists can host a contest during Administrative Professionals Week to encourage customers to show their appreciation to their administrative staff. For example, they can ask customers to submit a photo or video of their administrative staff and offer a prize for the best submission.

Send out email newsletters

Florists can send out email newsletters to their customers during Administrative Professionals Week to promote their special promotions and discounts. They can also include tips and ideas for how to show appreciation to administrative staff.

As florists prepare for Administrative Professionals Week, it is important to keep in mind the significance of this observance and the role that flowers can play in expressing appreciation and recognition. By offering personalized designs, pre-made options, and special promotions, florists can help businesses show their administrative professionals just how much they are valued and appreciated. With a little creativity and a lot of heart, florists can make a big impact during this special week.

Florists, what are some things that you do for Administrative professionals week at your flower shop? Share your comments below to help other florists!

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

 

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Spring Flowers | A Guide To Seasonal Flowers

March 22nd, 2023 Posted by Blog, Floral Design, Florist Resources, Flower Fun, Flower Trends 2 thoughts on “Spring Flowers | A Guide To Seasonal Flowers”

Spring is a beautiful season, full of vibrant colors and fresh scents. As the snow melts and the sun starts to shine, flowers begin to bloom, and the world comes to life once again. 

For florists, spring is one of the most exciting times of the year, as it marks the start of the peak season for fresh flower sales. In this blog, we will discuss ten of the most popular spring seasonal flowers that florists should be aware of and should use in any of their spring designs/arrangements.

spring-flower-tulipsTulips

Tulips are one of the most popular flowers for spring. They come in a variety of colors, including pink, red, yellow, and purple. Tulips are versatile and can be used in a variety of arrangements, from simple bouquets to elegant centerpieces. They also have a long vase life, making them an excellent choice for those who want to enjoy their flowers for as long as possible.

 

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Daffodils

Daffodils are a classic spring flower. They are known for their bright yellow color and trumpet-shaped blooms. Daffodils are a symbol of new beginnings and are often associated with the arrival of spring. They are perfect for adding a pop of color to any arrangement and are also a popular choice for Easter and other springtime celebrations.

 

spring-flower-Hyacinths

Hyacinths

Hyacinths are fragrant spring flowers that come in a range of colors, from pink and purple to blue and white. They are a popular choice for both indoor and outdoor arrangements and are often used in wedding bouquets and centerpieces. Hyacinths are also associated with rebirth and renewal, making them a meaningful gift for someone who is going through a difficult time.

 

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Iris

Iris is a striking spring flower that comes in a range of colors, including purple, blue, and white. They are known for their elegant and delicate petals, which give them a timeless and romantic look. Iris is often used in wedding bouquets and centerpieces, but it can also be used in more casual arrangements, such as springtime flower crowns.

 

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Peonies

Peonies are one of the most beloved spring flowers, known for their large and luxurious blooms. They come in a variety of colors, including pink, red, and white, and are often used in bridal bouquets and other special occasion arrangements. Peonies have a short vase life, so they are best enjoyed while they are fresh and in season.

 

spring-flower-lilacs

Lilacs

Lilacs are fragrant spring flowers that come in a range of colors, including lavender, pink, and white. They are known for their sweet scent and delicate, ruffled petals. Lilacs are often used in wedding bouquets and centerpieces, but they are also a popular choice for more casual arrangements, such as springtime wreaths and garlands.

 

spring flower Ranunculus

Ranunculus

Ranunculus is a colorful spring flower that comes in a variety of hues, from pink and red to orange and yellow. They are known for their delicate and ruffled petals, which give them a romantic and whimsical look. Ranunculus is a popular choice for wedding bouquets and centerpieces, but they can also be used in more casual arrangements, such as garden-inspired tablescapes.

 

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Anemones

Anemones are unique spring flowers that comes in a range of colors, including white, pink, and red. They are known for their striking black centers, which give them a distinctive and eye-catching look. Anemones are often used in wedding bouquets and centerpieces, but they can also be used in more casual arrangements, such as springtime corsages.

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Freesia

The delicate blooms of the Freesia come in a range of colors, including white, yellow, pink, purple, and red. Freesias are known for their sweet fragrance, which makes them a popular choice for perfumes and other scented products. In addition to their beauty and fragrance, Freesias are also easy to care for, making them a favorite. Whether used as a single stem or as part of a larger arrangement, Freesias are a stunning addition to any spring display.

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Snapdragons

Snapdragons are popular spring flowers that are often used by florists in their arrangements. Their distinctive snap-like blooms come in a range of colors, including pink, white, red, and yellow. Snapdragons are versatile and can be used in various ways in floral arrangements, from adding height to providing color contrast. Their long stems make them ideal for tall vases or as focal points in arrangements. They also have a long vase life, making them a great choice for those who want their floral displays to last longer.

From the classic tulips to the stunning peonies, these flowers are sure to bring a touch of beauty and elegance to any floral arrangement. Incorporating these spring flowers in your floral designs will not only add a pop of color but also a sense of renewal and rejuvenation. So, whether you’re looking to create a bright and cheerful bouquet or an elegant centerpiece, these top 10 spring flowers are the perfect choice for any occasion.

Florists, what is your favorite spring flower to use in your arrangements? Share your comments below!

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

 

Fresh and Fabulous: How to Get Your Flower Shop Ready for the Spring Season

March 16th, 2023 Posted by Blog, Floral Holiday Tips, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, Mother's Day, Opening a Flower Shop 1 thought on “Fresh and Fabulous: How to Get Your Flower Shop Ready for the Spring Season”

Spring is right around the corner, and as the weather warms up and the days get longer, it’s time to start thinking about getting your flower shop ready for the season. With the right preparations, you can take advantage of the increased demand for fresh blooms and make the most of the springtime rush. Here are some tips to help you get your flower shop ready for spring:

Flowershop Store Front

Refresh your storefront

First impressions are everything, and your storefront is often the first thing that customers see when they visit your flower shop. Take some time to refresh your storefront and make it more appealing to passersby. Clean your windows, replace any burnt-out lightbulbs and add some spring-themed decorations like potted plants or flower arrangements.

Consider adding some signage or banners advertising your springtime specials and promotions. Make sure your storefront is well-lit and inviting, and that it reflects the colors and themes of the spring season.

 

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Update your inventory

Spring is a time for fresh starts, and your inventory should reflect this. Start by reviewing your current stock and making any necessary updates or changes. Consider adding some new varieties of flowers and plants that are popular during the spring season, such as tulips, daffodils, and hyacinths.

You should also consider updating your arrangements and bouquets to reflect the colors and themes of the spring season. Incorporate pastel shades and bright, bold hues, and experiment with new arrangements that showcase the freshness and beauty of spring blooms.

 

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Train your staff

As your business picks up during the spring season, you’ll need all hands on deck to manage the increased demand. Take some time to train your staff and ensure that they are well-prepared to handle the influx of customers.

Make sure they are knowledgeable about your inventory and able to answer questions about the different flowers and plants you offer. Train them on best practices for customer service and sales, and ensure that they are comfortable handling the increased workload that comes with the springtime rush.

 

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Refresh your website and social media

In today’s digital age, your online presence is just as important as your physical storefront. Take some time to refresh your website and social media accounts and make sure they are up-to-date and reflective of the spring season.

Update your website with new product listings and spring-themed images and graphics. Make sure your social media accounts are active and engaging and consider running some promotions or contests to drive engagement and attract new customers.

 

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Plan for holidays and special occasions

Spring is a busy time for holidays and special occasions, including Easter, Mother’s Day, and graduations. Make sure you are prepared for these events and have plenty of inventory on hand to meet the demand.

Consider creating special promotions and packages for these occasions, such as Mother’s Day arrangements or graduation bouquets. Make sure your staff is well-trained in handling these events, and that your storefront and online presence reflect the relevant themes and colors of each occasion.

 

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Clean and organize your workspace

As you gear up for the spring season, it’s important to take some time to clean and organize your workspace. This will not only help you stay more productive and efficient, but it will also help create a more inviting and welcoming environment for your customers.

Clean your workstations, organize your inventory and dispose of any expired or damaged products. Make sure your workspace is well-lit and free of clutter.

 

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Network and collaborate

Spring is a great time to network and collaborate with other local businesses in your community. Consider reaching out to other businesses that complement your own, such as wedding planners, event venues, or caterers.

Work together to create joint promotions or packages, and consider cross-promoting each other. For instance, work with a local restaurant to provide flowers and a meal to mothers on Mother’s Day.

 

With these great spring tips to help you get focused and organized for the spring season, you should be well on your way to a successful spring. What other things do you do at your flower shop to get ready for the spring? Share your answers below!

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

 

 

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Florist Website Must Have Features For 2023

March 13th, 2023 Posted by Florist Ecommerce, florist technology, Florist Websites, florist-software 0 thoughts on “Florist Website Must Have Features For 2023”

With the continuing rise of e-commerce, many florists have taken their businesses online, and a beautiful website is crucial to a florist’s success. Floranext’s newest website theme – Inspire – is a beautifully designed and carefully crafted floral website theme that offers a range of features to help florists showcase their products and services in the best possible light.

From the use of fonts, dynamic page elements, social media integration, and full-page banners, the Inspire theme offers a range of design elements that can help florists create an engaging and immersive online experience for their customers.

In this blog, we will explore the key features that can help inspire florists to showcase their products and services in a visually appealing and effective way to help increase sales in 2023.

What Make an Amazing Florist Website Theme in 2023?

From the use of fonts, dynamic page elements, social media integration, and full-page banners, the great florist website themes have a range of design elements that can help florists create an engaging and immersive florist website experience for their customers in 2023. 

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Unique, Stylized Fonts

Fonts play an important role in web design. They can convey different emotions and messages to visitors, depending on the typeface and style used. For a floral website, it’s essential to choose fonts that match the theme and evoke the right emotions. HTML fonts such as Arial, Times New Roman, and Verdana can be used for the main text and headings, while script fonts such as Pacifico, Alex Brush, and Great Vibes can be used for the logo and other decorative elements. 2023-2023-web-theme-dynamic-elements-2023

Dynamic Page Elements

Dynamic page elements, such as movement and fade-ins, can make a website more engaging and interactive. They can also draw visitors’ attention to important information and make the website more memorable. For a floral website, dynamic elements such as images fading in and out or a floral image scrolling in the background can create a beautiful and immersive experience for visitors. 2023-web-theme-branding-colors

Brand Colors

Brand colors are an essential aspect of any business’s identity. They help create a cohesive and recognizable image that can be easily associated with the brand. For a floral website, it’s important to use colors that match the theme and evoke the right emotions. Soft pastel shades of pink, green, and blue can create a romantic and soothing atmosphere, while bolder colors such as red, orange, and yellow can create a more vibrant and energetic look. Updating website accents, buttons, and other design elements to match your brand colors can help create a cohesive and consistent brand image. 2023-2023-product-roll-over

Product Actions and Rollovers

Product images are one of the most important aspects of a floral e-commerce website. They help visitors visualize the product and make an informed purchasing decision. For a floral website, dynamic product rollovers can be used to show multiple views of a bouquet or arrangement by moving the mouse over the image. This can give visitors a better idea of the product’s size, shape, and color, and make it easier for them to choose the right product. image-collage-feautre

Image Collage

An image collage is a collection of images arranged in a creative and visually appealing way. It can be used to showcase different products or services, or to tell a story about the brand’s history or values. For a floral website, an image collage can be used to showcase different types of flowers, arrangements, and occasions, such as weddings, birthdays, and funerals. This can help visitors get a better idea of the brand’s style and range of products. 2023 web theme features - product-labels

Product Labels

Product labels such as “Best Seller” or “Customer Favorite” can be used to highlight the most popular or recommended products on your floral website. This can help visitors make an informed purchasing decision and create a sense of trust and authority for the brand. For a floral website, labels can be used to highlight the most popular bouquets or arrangements, as well as any special offers or discounts.

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Subscription Services

Offering subscription services for weekly or monthly floral deliveries can provide customers with a convenient and hassle-free experience. This can also help generate recurring revenue for your business. Instagram-Integration-2023

Social Media Integration

Social media can be a powerful tool to promote your business and engage with customers. Integrating social media links and Instagram feed on your website can encourage customers to follow your brand and share their experiences with others. banners-web-theme

Full Page Banners

A full-page banner is a large image that covers the entire screen of your floral website. It can be used to create a dramatic and impactful first impression and to showcase the brand’s message or values. For a floral website, a full-page banner can be used to showcase the brand’s signature style or to highlight a specific product or service. Overall, Floranext’s Inspire theme offers a range of design features and functionalities that can help florists create a stunning and effective online presence. Whether you’re just starting out or looking to update your existing website, the Inspire theme is a great choice for any florist looking to stand out in a crowded and competitive marketplace.
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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

Floral Queens: Women Who Have Revolutionized the Floral Industry

February 23rd, 2023 Posted by Blog, Floral Design, Florist Profile, Florist Resources, Florist Stories, Florists' Thoughts, Flower Fun, International Womans Day 4 thoughts on “Floral Queens: Women Who Have Revolutionized the Floral Industry”

International Women’s Day is a time to celebrate the incredible contributions that women have made in all areas of life, including the floral industry. Women have been at the forefront of this industry for centuries, and their work has had a profound impact on the way we appreciate and use flowers in our daily lives.

In honor of International Women’s Day on March 8th, let’s take a look at some of the most influential women in the floral industry.

florist Ellen Biddle Shipman
left image: Image Via New York Times courtesy of Nancy Streeter | Right Image via Library of Congress

Ellen Biddle Shipman

A pioneering American landscape architect, She helped shape the profession in the United States. Born in Philadelphia in 1869, Shipman received her education at the Massachusetts Institute of Technology and the Bussey Institute at Harvard University. After starting out as a painter, she turned her attention to landscape architecture and went on to design numerous private and public gardens throughout her career.

Shipman’s designs were known for their use of color, texture, and romantic, informal style. She was also a strong advocate for the profession, working to establish standards for education and professional practice. As a founding member of the American Society of Landscape Architects, Shipman was the first woman to be elected to its executive committee. Her legacy continues to influence the practice of landscape architecture today.

 

Constance Spry florist
Images by Paul Popper/Popperfoto/Getty Images/Flowermag

Constance Spry

Spry paved the way for the modern floral industry. Spry was part of the avant-garde floral designers in the 1920s; Spry used an incredible amount of diverse materials, including tomatoes, fruits, wildflowers, and weeds to name a few. Spry used 17th-century Dutch flower paintings as inspiration while striving to express the beauty of the flowers and organic materials.

As a result, Spry showed the romance of flowers from simple arrangements in small vases to contemporary, larger pieces. She was one of the first women to establish a successful floral business in London in the 1920s and went on to become a leading authority on floral design.

 

 

Amy Merrick florist
Images via amy-merrick via Instagram

Amy Merrick

Amy Merrick is a renowned floral designer and writer based in New York City. Her work has been featured in some of the world’s most prestigious publications, including Vogue and The New York Times. She is known for her romantic and whimsical designs, which often incorporate wildflowers and other unexpected elements.

 

 

Banchet Jaigla florist
Left Image: Image via Ruby Washington/The New York Times | Right Image: via Facebook via Banchet Flowers 

Banchet Jaigla

became well-known in 2008, when people noticed how unique her floral designs were. Jaigla is inspired by her childhood in Thailand and the energy of New York City. Jaigla is known for variations of orchids and fans of baby’s breath. Jaigla works with growers in Europe, Asia, Africa, and South America, providing her with a variety of flowers not currently found elsewhere in New York.

 

 

florist Sarah Ryhanen
Images via refinery29.com via Winnie Au

Sarah Ryhanen

She is the founder of Saipua, a floral design studio and soap company based in Brooklyn, New York. She is known for her naturalistic and textural designs, which often feature locally sourced and seasonal blooms. In addition to her work as a floral designer, Sarah is also a writer and educator and has shared her expertise through workshops and lectures around the world.

 

 

Debra Prinzing florist
Images via theflowerpodcast.com

Debra Prinzing

Debra is known as the leading advocate for American-grown flowers. Prinzing won the American Horticultural Society’s Frances Jones Poetker Award. Prinzing promotes the Slow Flowers movement.

 

 

Ariella Chezar florist
Images via FlowerMag via Corbin Gurkin

Ariella Chezar

Ariella Chezar is a floral designer and author based in New York’s Hudson Valley. Her designs are known for their lush, romantic style, and often incorporate unusual textures and colors. She is the author of two books on floral design, The Flower Workshop and Seasonal Flower Arranging, and has taught workshops around the world.

 

 

Vanessa Glover Florist
Images via Macon Magazine via Jessica Whitley

Vanessa Glover

Vanessa is the first African American woman in Georgia to earn the Certified Floral Designer accreditation through the American Institute of Floral Designers in 2017. Glover’s business, A Touch of Glover, launched in 1997, is now a family affair, including her husband, children, and grandchildren.

 

 

Loria Stern florist
Images via Living Lars via Loria Stern

Loria Stern

Stern’s edible botanical creations are harvested from her abundant flower garden. Stern rethought floral creations by transforming bouquets into edible art. Stern draws inspiration from the natural beauty surrounding her to create edible, artfully arranged works of art.

 

 

Kateen Morris Florist
Image via Facebook via Kateen Morris 

Kateen Morris

Kateen started Kateen’s Floral Designs in 2019 and believes in the power of florals to spark emotion. Morris is the chairwoman of Black Girl Florists, a collaborative community of black women whose purpose is to support, promote, and celebrate the creativity and contributions of black florists.

 

 

 

These women have made significant contributions to the floral industry, inspiring and influencing countless others with their talent and creativity. Their work has helped to shape the way we think about flowers and floral design, and their legacy will continue to inspire future generations of women in the industry.

Do you have any favorite historical women figures in the floral industry that have impacted your business or inspired you? Drop your favorite below to inspire your fellow florists.

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

Valentine's Day - Florist Tips

Florist Valentine’s Day Survival Guide

January 6th, 2023 Posted by Blog, Florist Marketing, Florist Profits, Florist Resources, florist-software, Valentine's Day 19 thoughts on “Florist Valentine’s Day Survival Guide”

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Valentine’s Day is the busiest and potentially most profitable day for any flower shop. So what can you do to make your life a little easier (and make more money!). Here are some tips from Floranext. Let us know your suggestions in the comments section below!

Valentine's Day - Florist Tips

image via google.com

Two Weeks Before Valentine’s Day

  1. Email marketing – Send out a $5 off coupon to customers. Make sure you pull all the email addresses from your florist POS system
  2. Codified Arrangements – Make codified or flower specific orders before designer’s choice orders to ensure you can fill orders properly.
  3. Pre-buy flowers – order roses early from trusted sources. Pre order 1/2 of what you think you need and get the rest as you need it from wholesalers

The Week of Valentine’s Day

  1. Website Update – update your website prices!
  2. Pre-Arranging – Hand tie greens for vase drop in, store in waxed boxes and spray with anti desiccant
  3. Pricing – If possible have a lower price point with 30 or 40 cm roses for cash and cary
  4. Single Roses – Have many single roses wrapped
  5. Big sellers – a single wrapped roses with box of candy attached display these in a basket at counter
  6. Save Money! – Colored roses are always cheaper than red so do something to promote them
  7. Promote! – Enclose an offer for March in every delivery (offer should be an inexpensive in-store pickup)
  8. Delivery Manager – nominate one employee as the delivery manager
  9. Prearrange delivery – route out deliveries you know already.
  10. Refer to last year – if you sold 800 stems of red roses you will probably need that and few more
  11. Keep impeccable records – Day of week, weather, staffing, what was ordered, what was not sold, hours open.

The Day Before/On

  1. Buy lunch – to keep everyone in the shop.
  2. Roses – when you pre-make roses in a vase before they go out, be sure to change water and also rinse the stems that have been in water.

Florist Techology

  1. Delivery routing – is standard with florist POS systems now (including Floranext). Try out yours to make sure you know how it works.
  2. Delivery notification – head off those phone calls from customers by sending out delivery confirmation emails. Your floral POS should have this built in.

After Valentine’s Day 

  1. Appreciation – Give your staff a token of appreciation for their commitment to making Valentine’s Day a success – free flowers to bring home!

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2023-floral trends

2023 Floral Trends that are on Fire!

January 5th, 2023 Posted by Floral Design, Florist Resources, Flower Fun, Flower Trends 3 thoughts on “2023 Floral Trends that are on Fire!”

With 2022 coming to an end and the start of 2023 just around the corner, the new year is bringing some amazing new colors and styles to the floral industry. Let’s take a look at what is the 2023 floral trends.

viva-magenta

Pantone’s Viva Magenta Color

Pantone Color Institute just announced the 2023 color of the year – Viva Magenta! Viva Magenta is a strong and engaging color that is animated from the color red which has a rebellious spirit and makes a stand-out statement.  This bold magenta color can be used in bouquets, weddings, table centerpieces, and more by adding a pop of color. Some popular magenta flowers include Dahlias, Peonies, Roses, lilies, and Chrysanthemums.

Passion Red

Thursd’s Passion Red Color

Thursd’s 2023 floral color of the year focuses on passion and what the floral industry represents – deep passion. Passion Red is the color that inspires everyone out there to give everything they do and create with flowers. This deep red is a strong color that unites the passion of the floral industry.

Lavender

Coloro’s Digital Lavender Color

Coloro is bringing the color purple back with Digital Lavender.  This light purple hue is to focus on well-being and a sense of stability and balance. evoking calmness and serenity this is the perfect color for floral in the home or sending to a special someone.

lily of the valley

Lily of The Valley

Understandably, some florists may have a difficulty in getting lilies of the valley or not the easiest flower to use in arrangements and bouquets.  Since the Queen’s passing and Charles’s coronation, this flower will be highly requested in 2023, especially among brides and their wedding bouquets.

floral trend 2023 #4 - barbiecore

Barbiecore Bouquets

Since last year’s color of the year, Orchid Flower, and the upcoming Barbie film, all things Barbie is hitting popularity not only in home decor, and fashion but even flowers. Vibrant hues of pink florals with minimal greenery are making their way into next year’s floral designs.

succulents

Air Purifying Plants

Not only Bold and vivid blooms will have a spotlight next year, but air-purifying plants will also be staking their claim. Boston Ferns, Snake Plants, Succulents, and Prayer Plants will be flying off the shelf not only for their greenery but their ability to absorb CO2 in the air.

pressed flowers

Pressed Flowers

2022 was the year of dried flowers in arrangements and bouquets, and 2023 is becoming the year of pressed flowers. This is proven by the 170+ million views on Tik Tok of DIYers showing different methods of pressing flowers. Florists have also reported more brides asking about different ways of preserving their bridal bouquets as well.

Florists, what Florist Trends are you planning to follow in 2023? Share with us in the comments!

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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale

 

 

The Power Of Flowers On Mental Health

October 5th, 2022 Posted by Blog, Florist Resources, Flower Fun, Flower History, Flower Trends 3 thoughts on “The Power Of Flowers On Mental Health”

Smell-flowers

Everyone loves to get flowers, but there is more benefit to a person’s health than one might think. Keeping any kind of plant around the house can help improve air quality and brighten up a space, but flowers specifically have been linked to improving a person’s mental health. 

Mental Health Awareness Week this week (October 2nd – 8th) – as a florist, you can help people feel better every day by providing a beautiful bouquet to have in their homes. Your customers can gift it to someone who needs a smile, or they can walk in and buy something for themselves to feel better. Whatever the reason, you have a chance to change someone’s day for the better. 

 

How do Flowers Impact Mental Health?

According to recent studies, keeping flowers around improves people’s moods and reduces stress-related depression. They also increase positive energy levels and help people feel secure and relaxed.

When people are in aesthetically pleasing environments, they are more likely to be productive and feel happy. Think about how great you feel outside looking around at beautiful landscapes with flowers everywhere. Bringing a piece of that into your workplace or home is a great way to feel better, especially if you’re stuck in a funk. 

flower-shop-flower-colors

Floral Color Can Affect Emotions

It is a proven scientific fact that each color has its own meaning and can affect multiple emotions across the board.  Floral colors can also attribute to our well being and mental state. Flowers that are less saturated and brighter are generally more relaxing, while bold saturated colors will help you be more energetic and happy. Colors near each other on the color wheel will be more calming than those opposite on the color wheel.

  • Red – Most commonly associated with feelings of true love and passion, they can also be used to show respect, desire, and courage. 
  • Yellow – Mainly associated with happiness and joy, it is also the ideal color for symbolizing friendship. 
  • Pink – Like the color red, pink has also has started to become a symbol of love, though also represents happiness and gentleness.
  • Orange – This bright and bold color is known to symbolize feelings of excitement and enthusiasm.
  • White – White flowers has a wide range of emotions from innocence to sympathy.
  • Blue – The soothing hues of blue symbolize tranquility and peace – ultimately, this color is known to relax, reduce negative feelings and stress.
  • Purple – The perfect color to show feelings of admiration and tradition.
  • Green – This can be associated with rebirth and renewal. The color green can also represent good health and good fortune.

Flowers That Help With Mental Health 

Rose

Roses

We have all heard the phrase, “stop and smell the roses.” Their scent produces endorphins that can boost your mood.  Not only with scent but according to studies, when a person sees a rose, oxytocin is produced, which has been proven to reduce stress. 

calendula

Calendulas

This beautiful and versatile flower is a great addition to your shop simply because of its beauty, but did you know it can help in the healing process as well? Calendula flowers are known for their antibacterial, antiviral, and anti-fungal properties. They can ease inflammation and heal wounds and rashes. 

 

chrysanthemum

Chrysanthemums

These unique-looking flowers are a tried and true flower shop staple for a reason – they have been proven to improve anyone’s mood. Chrysanthemums have been shown to lessen symptoms of worry and stress, and when taken as tea, this flower cools and relaxes our bodies.

 

lisianthus

Lisianthus

Lisianthus might not be the first flower your customers consider when putting together a bouquet, but it should be a staple for those looking to brighten their space. These beauties are known for bringing out creativity in people and encouraging free thinking. 

 

Orchids

Orchids

The orchids refreshing fragrance can increase the alpha brain waves, which then promotes a calmer mood. Orchids are also know to alleviate stress and relaxes tension.

Jasmine

Jasmine

Jasmine is not just a beautiful bloom, it is also one of the preferred flowers for mental health preservation. Jasmine reduces stress, anxiety levels and helps with sleep problems.  Jasmine helps lower a person’s heart rate and facilitate a peaceful sleep. Customers should send this to someone who has been battling with insomnia or those with difficulty in getting a restful sleep.

lavender

Lavender

Lavender is most commonly known to be used in aromatherapy. The fragrance from the oils of lavender is said to help reduce stress, anxiety, mild pain, and promote calmness and wellness. 

geranium

Geranium

Geraniums are used in aromatherapy because their calming scents help reduce anxiety, depression, anger, irritability, tension headaches, and general nervousness. It has shown that when people are exposed to the geraniums’ scent while completing stressful tasks, heart rates are decreased significantly.

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