The busy season is almost upon florists again yet many may not even know it. We’re not talking about the Christmas through Mother’s Day that keeps us busy in the spring – this is autumn! The season that sends many potential customers rushing to big box stores, hardware stores, and even greenhouses when they should be rushing to your flower shop. This is an important three-month decorating season that florists have much to offer to. Below are some tips to make sure you’re taking advantage of the autumn sales that should be yours. 

Flower Shops Offer More

Many people think of florists as a spot for gifts, special occasions, and indoor arrangements, but flower shops offer so much more. Florists offer unique inventory that your customers won’t find in a generic home improvement shop. Your customers need to understand that your shop offers hand-crafted specialty items that will stand out from the cookie-cutter décor that many settle for.

Wreaths, table top gardens, entry pieces, and centerpieces are just a few of the opportunities that florists have to show off their craft and give your customers stunning new looks to experiment with. Don’t be afraid to emphasize that your local-owned flower shop is the place for your customers to shop. Shopping locally and shopping small is very popular at the moment with Millennials and Gen Z (Small Business Saturday is just around the corner!).

Stock Your Flower Shop

Fall occupies a special place in many people’s hearts as their favorite season, so be sure to stock something special for them! In addition to all of the materials needed for the items above, don’t be afraid to compete for outdoor space! Stock your floral shop with fall products:

• Hay bales
• Corn stalks
• Potted Mums
• Dried Flowers
• Bundled Birch Branches
• Scarecrows
• Pumpkins, mini pumpkins and gourds
• Indian corn
• Fall door wreaths and more! 

There’s no reason to lose out to franchised hardware store for sales your shop could easily make or stock up on.

Show Off Your Flower Shop

Let potential customers know that your flower shop should be their one stop shop for fall decorating before they even pull into the parking lot. An eye-catching outdoor display in front of your flower shop will show people that you have exciting fall décor to offer. A fall window will give you a chance to show off your technical skills and draw in passersby.

Of course, now days your digital storefront has nearly as much impact as your actual storefront. On your website, be sure to show off your fall product category with new banners and products. If you’re already active on social media, now is a good time to begin teasing your customers with shots of new inventory as well as new fall designs.

Another way to go about this is to show off the fall items you have in stock each week or 2 on your website or favorite social media platforms. Your customers will appreciate the inside look at your business with these “What’s Fresh this Week” style posts. Shops that have been diligent in collecting customer emails will have an extra step up with the ability to send out email marketing and maybe even a coupon to promote decorating services and fall products.

Making The Most Of Fall

Given all the advantages of shopping with a florist for fall décor, it’s surprising how many flower shops are missing out. Following the steps above will help ensure your business is capturing as much fall business as possible over the three month season. How does your shop rank? Let us know what creative ideas you’ve put in place to keep customers coming back to you as their one-stop-fall-shop.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Floranext would like to say thank you to all the respondents who participated in our annual wedding floral survey. As always, this questionnaire provided us with illuminating results that allowed us to learn about current trends that florists should be aware of.

If you’re just starting out or trying to grow your floral business, you are probably setting your sights on weddings as your main business source. But how do your marketing efforts stack up against successful florists?

We polled a group of successful flower shop owners on their marketing efforts for weddings in 2022. The majority already have marketing strategies implemented to attract more couples who are getting married. 

Here’s everything we learned from them that might be helpful as you grow your business.

Key Floral Trends – Wedding Floral 2022

Here are the top key floral trends of wedding florals:

Stay active on social media 

According to a survey we recently conducted, almost 72% of florists said they use social media as one of their strategies for marketing their services, specifically for weddings. 

The more popular social media platforms like Instagram, Pinterest, and Facebook used to be the primary spot for florists to go – but Tik Tok is becoming a hot spot for flower arrangement videos and floral professionals.

Target for fall weddings

Summer has been the prime-time wedding season for decades, with winter and spring always coming in last. But the enticing colors of fall are causing “peak wedding season” to shift. 

40% of florists noted fall as their most active season for weddings, compared to summer, which only 36% of florists named as their busiest time of year. 

Spreading the word all the time

69% of florists said having a good reputation and referral trend is how they get business for weddings. 

There is so much power in relying on previously satisfied customers giving your name to their friends who are getting married next. Some even specifically noted that they successfully use referral programs. Others mentioned they get most of their business through being a preferred vendor for venues.

Most florists don’t spend big on wedding marketing

With social media offering low-cost advertising options and many florists relying on referrals and word of mouth, it’s very possible to keep your marketing costs down all year long. 

84% of florists indicated that they don’t spend more than $3,000 on marketing for weddings per year, while only 8% spent more than $5,000. Moreover, the majority spent under $1,000. 

Florist Wedding Floral Survey Results 

Thank you for reading the Floranext Wedding Floral Survey for 2022. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

Survey based on data from 137 florists (75% in the United States, 8% in Canada, 17% International). 

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Believe it or not, we’ve entered the last half of 2022. As fast as time went on this year, the second half will go just as quickly. For florists, the first few months and the last few months of the year can be hectic. With holidays just around the corner, you will want a plan to generate more business and beat the competition. 

Here are some tips you should consider when thinking ahead to the rest of 2022 and the start of 2023. 

Evaluate what worked and what didn’t in early 2022

It’s important to look back on a few things to see what worked and  what could be improved.

Marketing – What marketing strategies worked. Think about successful campaigns or events you put on. Consider how you can bring that into the 2022 holiday season and whether any season promotions or events you did this year could be successful for next year.

Finance Review – This would also be a good time to get a grasp on your profit and loss so far for the year. Make any notes about what you may do differently next year.

Employees – Take a look at previous sales numbers and employees to see if you need to hire or increase or decrease hours for the remainder of the year. Summer is also a great time to review policies, procedures and other training. 

Flowers, Products, & Supplies – Review previous sales to determine what flowers, products, and supplies are needed for the end and beginning of the year and what did not sell well or what you can do without. 

Yearly Plan – Its always a good idea to have a yearly plan in place, always take notes on items that worked, didn’t work, and any new potential ideas for the following year. 

Stay active on social media

One of the best things you can do for your flower business year-round is to stay consistent on social media. Post new arrangements or seasonal flowers, talk about events you’ve been to recently, take a video of a “day in the life of a flower shop owner” – anything that shows that you’re keeping busy will keep you on the minds of prospective customers. 

If you haven’t already, try singing up for additional social media platforms like Instagram and Tik Tok! 

Continue to build relationships with current customers

Whether on social media or by sending promotional emails, you should continue to nurture relationships with the customers you’ve already worked with. This can be done simply by sending frequent reminders that you’re there – just an email or a social media post will do! For returning customers, you could also offer loyalty perks like a discount on future orders or a referral program. Whatever you do, staying top-of-mind for already dedicated customers is a great strategy. If they love you, they will recommend you to other people! 

Don’t forget to ask customers to leave a review for you on Google! The more positive customer reviews helps produce more revenue but also increase your ranking on google search engine. 

Get people thinking ahead 

It’s never too late to get people excited about fall flowers and holiday bouquets! Start dropping hints on social media and in other marketing efforts that you’re ready to start taking orders for the holidays. It’s also important to think about off-season events that are still happening – more people than ever are getting married in the wedding off-season, and a lot of college graduations have been postponed due to the pandemic. Let audiences know you’re ready to handle any off-season event.

Reach out to more potential partners

Wedding venues are not the only places that need flowers. Businesses and local storefronts love to decorate for the fall and the holiday season. Reach out to some local shops or offices just to remind them that you’re there to help them make their spaces look beautiful. Continuously collaborating with businesses is a great way to build your own shop’s business. 

Strengthen your online orders

It’s just a fact that people want to buy everything they need online these days. More than 55% of US consumers prefer to shop online. That number is expected to grow in the coming years. With pivoting for the pandemic, your shop has most likely shifted to selling online, but it doesn’t hurt to re-evaluate where you could be stronger with a digital storefront. 

If you are looking to revamp your website, now is the time to edit prices, product images, add galleries and more. 

What are you doing to keep your sales going for the rest of the year? Let us know in the comments below! 

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Photo by Carrie Beth Williams on Unsplash

Posting gorgeous pictures of flower arrangements and gardens to social media is one of the best ways to get your unique flowers out there. But curating a picturesque social media page is about more than getting likes – it should be helping you drive sales.

Photo by Marisa Morton on Unsplash

What to Know Before You Start Posting on Social Media

A beautiful bouquet on Facebook might look great, but it likely isn’t getting you paying customers – just friendly likes. As florists, we need to know a few things about our target audience before building a social media presence.

What channel does your audience use?

Think about the customer you’re trying to reach – for florists, that audience is likely brides, wedding planners, and decorators. A few years ago, Instagram and Pinterest were the go-to wedding planning channels, but Tik Tok has changed the game. According to Adage, #WeddingTok has over 2.4 billion views, and florists are going virtual all the time to create wedding bouquets and flower arrangements. 

What kind of content works?

The TikTok channel @acflowerstudio recently went viral for creating Disney-inspired bouquets – and there are more just like them all the time! You might post an amazing video of your flower shop storefront with a line outside or show off a cool event your team attended – but no matter the quality, it won’t work if it’s not showing off what you do. Look at what other florists are doing on social media. Think about how you can re-create that in a unique way that is specific to what you do. 

Photo by Georgia de Lotz on Unsplash

How to Use Social Media to Get More Business

Now that you understand what channel you should use and what content you should create, you can start posting and getting more business! Here are five ways to get business from social media for your flower shop. 

1. Always post new content and stay consistent

Successful flower shops on social media are always posting content. Whether it’s new flowers in season, creative arrangements, or happenings at your flower shop, you should constantly post new content. When you’re first starting, your content doesn’t have to be over the top and perfect. The most important thing is that you start building a presence. 

2. Make it easy to get in touch with you on social

Accessibility to your shop is key – 33% of people want to contact brands using social media rather than over the phone or email. While building a social media presence, you have to make sure people know how to get a hold of you, and it should be as easy as possible. Put your website and other contact information in your social bio, including your business address if you have a brick-and-mortar flower shop. It’s also helpful to encourage people to get in touch with you through the chat features on your social channels – just make sure you have someone answering!

Photo by Gabriella Clare Marino on Unsplash

3. Share customer stories and get them to talk about you on their social

According to Stackla, 79 percent of people say user-generated content highly impacts their purchasing decisions. Seeing happy customers at their weddings or special events surrounded by your gorgeous flower arrangements is one of the best ways to build your reputation as a florist. It’s important that you post yourself in action as much as possible. You even ask happy customers to post about their experience working with you on their social media. 

4. Use unique (but relevant!) hashtags

You won’t rank on Wedding Tik Tok or Instagram if you’re not using the right hashtags. When making a post, it’s important to use relevant hashtags that your audience will find you but unique enough that they understand your business. Local hashtags like “#flowershopLA” or “floristsofNYC” are great ways to get a local following going. You can also create unique hashtags that are specific to your business and encourage customers to use them when posting pictures of your flowers. 

5. Stick to your story and brand

Don’t just copy what other florists are doing. It’s okay to look to successful flower social media influencers or shops for inspiration, but what will really bring the customers in is authenticity. Post about what makes your flower shop unique. Make sure that you post consistently and that your aesthetic comes across. Share your story and stay true to your brand. 

Florists – you’re passionate about what you do. Bring it to social media! You might be surprised by the results.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

With Queen Elizabeth’s recent Platinum Jubilee celebration hitting the headlines, it’s the perfect time to take a look at royal flowers throughout the years! As florists, it’s fun to look at how flowers have played a part in events that have had the entire world watching. 

Image via mossflowerslenzie on Instagram

Royalty and their flowers

Wherever the Queen and or the royal family are, there is a-lot of pomp and circumstance involved. Whether it be a royal visit, memorial, coronation, wedding, royal event, and anything in between, intertwined in these events are flowers.

Flowers play a huge significant role in royalty events, either visually or symbolically. In the United Kingdom, the use of flowers are tied with many traditions and goes deeper than just an accent to an event. Things like the type of flower, design, color, scent can send a powerful message. 

image via Amlitmag

The Language of Flowers

Floral messages or “Language of Flowers” is called floriography. Floriography is the concept of communicating a message from the use of flowers. This type of language has been around for centuries, yet very popular with the UK royals. Floriography blossomed under the reign of Queen Victoria, who is linked to a few flower traditions herself!

image via marthastewart.com

Royal Wedding Flowers

Flowers have always been an essential part of weddings, but did you know that in royal traditions, specific flowers or symbolism of flowers have been included in every royal wedding since Queen Elizabeth I and Queen Victoria?

Elizabethan Era | 1558 – 1603

• Pomander and posy were popular among Brides.
• Herbs had their place in bouquets, especially Basil. This acted as an air freshener for whoever carried the bouquet, as at the time, personal hygiene was not exactly what it is today.

Victorian Era | 1837 – 1901

• Sprigs of Myrtle in brides bouquets. Originally started by Queen Victoria as myrtle was grown at Osborne, a vacation home of the queen.
• White orange blossoms, which was one of Queen Victoria’s favorite flower. The flower also symbolizes Chasity. 
• Since Queen Victoria’s wedding, most if not all flowers in the royal wedding bouquet are white. Keeping the flowers white is a practical purpose making sure the flowers used are eye catching. 
• Flowers used in royal weddings are grown in the United Kingdom. 

George VI Era | 1936 – 1952

• Started by Queen Elizabeth II mother, Royal brides leave their bouquets at the tomb of the unknown warrior in Westminster Abbey.

Second Elizabethan Age | 1952 – Now

• Lily of the Valley has always been a royal favorite but it was until Queen Elizabeth II marriage to Prince Phillip, Lily of the valley has been incorporated into weddings. 
• Princess Diana carried an over the top bouquet for her wedding to Prince Charles, with a cascading shape that featured foraged, wild flowers.
  
• Kate and William spent a staggering $1.1 million on flowers. Lining the ceremony at Westminster Abbey were a mix of English Field Maple trees and Hornbeam Trees, each about 20 feet high. Her bouquet was a romantic nod to her new husband, featuring Sweet William blooms, inspiring a trend of adding subtle romantic touches via florals and other details.
• Current Royal Weddings have flowers embroidered on their dresses or trains – Rose for England, daffodils for Whales, shamrocks for Northern Ireland. 

image via RHS

Florals At Royal Events

Flowers are not just for Royal weddings but for other royal events as well. 

Coronation

• Queen Elizabeth’s coronation bouquet flowers represented the commonwealth. Orchids and lily of the valley represented England, Carnations for Northern Ireland, Orchids for Wales, Stephanotis for Scotland.
• Her coronation gown was embroidered with flowers and plants representing the commonwealth. The maple leaf for Canada, a lotus flower for India, and the protea flower for South Africa, among others.
• The oil to anoint the monarch is a secret but it’s know to contain flowers like orange flower, jasmine and rose.  

Christenings

• Prince Charles has started a tradition of his own at royal christenings, wearing a Dianthus Devon Wizard in his Jacket button hole. 

Funerals

• Typically in funerals, the flowers chosen to adorn the casket or at the ceremony are flowers that represent the person or emotion. 
• In Prince Phillips funeral arrangements, rosemary was used for remembrance, lavender for devotion, acanthus to his birthplace, Greece, white roses for June, his birth month, jasmine for strength, and sweet peas for farewell.

Jubilee

• For Queen Elizabeth II 70th Jubilee, she had a brooch custom made for her. The brooch has the flowers representing the commonwealth and lily of the valley, the queens favorite flower.

Chelsea Flower Show

• The UK loves their flowers and hosts one of the biggest floral shows on the map, the Chelsea flower show. 
• This years show and commemoration of the queens jubilee showcases  several decorative floral and plant displays, including a sculptural portrait of Her Majesty made from flowers. This is such a beautiful tribute to not only the celebration, but to the role that flowers play in the role of royal events  now and through history.  

Commonwealth Flowers

Even in the United Kingdom, the countries that form the commonwealth are also symbolized with flowers. 

England

• The Tudor Rose represents England.
• Most commonly considered a symbol of romance, this flower has had a darker meaning in England during the civil war known as the war of the roses. Now the flower represents England’s patriotism, “The Flower of England.”

Wales

• Wales is represented by the daffodil.
• Exactly how the flower  became the symbol for Wales is a mystery.
• The flower’s name in Welsh is: cenhinen Bedr, which literally translates as ‘Peter’s leek’ – leeks being a symbol of Wales since the 16th century. Both the leek and daffodil blossom at the same time, and the daffodil being prettier, seems to be the reason why it was selected.

Scotland

• The Thistle is the national flower of Scotland. 
• One of the highest orders in the royal circle is also named the order of the Thistle. 

Northern Ireland</p

• Shamrocks is symbolized for Northern Ireland. 
• The patron saint of Ireland, St. Patrick is said to have used the shamrock to represent the Holy Trinity. 

Florists, what is your favorite royal tradition? Is there a tradition we missed? please share your comments below! 
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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Especially in recent years, plants have become even more popular. With some shoppers investing in plant subscription services and more and more strictly plant shops popping up around cities and towns, there’s never been a better time for florists to ensure that they are selling plants. This can help maximize profits, better serve customers, and have a more well-rounded offering overall. 

Let’s dig into what plants are best to sell in your floral shop to really rev up your business!

Reasons for Florists to Sell More Plants

As mentioned above, there are several reasons that florists should consider upping their plant selling game. The largest is simply because there’s an increased demand for them. Now that people work from home, they’re more interested in making their home their personal oasis, and for many – that means adding more plants into the mix. Other than that, people also have more time to dedicate to taking care of their plants. That is the perfect equation to increase demand.

Another reason people are more onboard with buying plants now than ever is because it’s an eco-friendly practice. With such an emphasis on going green in today’s world, that makes it appealing to your customers to fill their home with plants.

Ready to dive into what plants are the best for you to offer to customers? Keep reading!

What Plants Should Florists Offer?

Now let’s talk about some plants that would make great offerings in your floral shop – whether it be in person or e-commerce. These are outside of the more “standard” plants you probably already offer to allow you to expand the scope of your shop.

Monstera Deliciosa

This pretty plan has split leaves and it’s well known for its distinct look. That makes it the perfect decor piece in any home, allowing it to be easily styled by itself or with other stems or plants. Selling points for these plants include:

• Easy to care for and grow
• Long lifespan – they can live for a long time
• Large footprint – great to take up empty space in a home!

Rubber Plant

A rubber tree plant is also known as a Ficus elastica. These large trees can grow up to 50 feet tall. Care for this plant isn’t as difficult but there are a few key things to remember.

• Place in an area with low light.
• Water only when the soil becomes slightly dry. 
• Yellow leaves that means you have been watering the plant too much.

Lithops

This is a succulent that is a great product to add to your suite of plants. These are known to be living stones, as they mimic stones. There’s a huge demand for these, and they’re increasingly hard to find for consumers in some areas. These may be called split rocks or pebble plants.

Here are some selling points of lithops:

• Drought resistant – these don’t need much water!
• Can be grown both indoors and out
• They’re unique looking and people love adding them to a terrarium

Spider Plant

The spider plant (Chlorophytum comosum) is considered one of the most adaptable of houseplants and the easiest to grow.

• Do not place in direct sunlight, they prefer little sunlight. 
• Keep soil dry in between waterings    
• This plant prefers cooler temperatures – between 55-65 degrees. 

Snake Plant

Another must-have plant in your arsenal is the snake plant. This is another one that’s known by several names: mother-in-law’s tongue, bowstring-hemp, or Sansevieria plant. These are nice to look at and they have a ton of benefits besides that, too! Check them out below:

• Great for people with no “green-thumb” – they’re incredibly easy to care for!
• They act as an air purifier and remove toxins from the air – impressive, right?

What plants do you currently offer and are you considering expanding more into the plant world? There’s so many out there, we can’t wait to hear your thoughts on this topic!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Floranext would like to say thank you to all the respondents who participated in our annual florist Mother’s Day survey. As always, this questionnaire provided us with illuminating results that allowed us to learn about current trends that florists should be aware of. Keep reading to find out what the results were!

Key Floral Trends – Mother’s Day 2022

Here are the top key floral trends of Mother’s Day 2022:

• Almost Half of Florists Noted that Mother’s Day Sales 2022 were way better than expected – While this is not as high as the number reported last year, it’s still great to hear that 47% of florists had a better sales outcome than expected this year.
• Website continue to be the major driver for Mother’s Day sales – Nearly half of orders come from florist websites, followed by phone calls with minimal walk-ins.
• Artistic expression still the key to success for flower shops – Arranged flowers are still best sellers for over 80% of shops, and candy/Chocolates still remain the top choice as an add-on.
• Still remains of an even split as far as who was open this year on Mother’s Day and what shops were not.  This has been identical for the past several years. 
• The average price of an arrangement for Mother’s Day has increased slightly but still the average remains between $75.00 – $125.For more detailed answers to each question see the charts below: 

What (if anything) would you do differently next Mother’s Day?

Floral Ordering:  “More mixed bouquets using the same flowers!”, “Order fewer flowers so we sell out.” and “less with roses and more mixed flowers.”

Preparations: “Have more ready to go arrangements”, ” Order less dish gardens”, “Quality check flowers more rigorously”, ” Grow more of my own flowers”, ” Rent a pop-up shop”, “Sleep More”, and “improve work flow.”

Hiring: “Hire more help”, ” Hire additional designers”, ” More Delivery Drivers”, and ” More front of store help to take orders, answer phones and additional tasks.”

Deliveries: “increase our delivery area”, “increase delivery charges”, “tighten the delivery area when closer to the holiday”, and “adding an additional vehicle(s).”

Marketing: “Start promoting the holiday sooner!”,” Do more with Online Ads”, “Focus more on online ads”, ” Begin promoting earlier, beginning of April”, and ” come up with a better marketing strategy – online ads, social media, email blasts.” 

Thank you for reading the Floranext Mother’s Day Floral Industry Survey for 2022. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

Survey based on data from 158 florists (82% in the United States, 13% in Canada, 5% International). 

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Designers’ choice flower arrangements are growing in popularity when it comes to the shopping habits of customers. What does a designer’s choice mean for your business? Let’s talk about designers’ choice arrangements and how you can market them, really making this shopping habit work to your advantage. 

The Benefits of Designers’ Choice 

You’re probably wondering – what are the benefits of selling designers’ choice arrangements, anyways? Well, there are a few worth noting, as explained below:

• More Efficient Use of Materials: Designers’ choice arrangements allow you to be more efficient with the materials that you have on hand. From a financial standpoint, this can save you money. This is because you’ll be creating less waste and generating more profit with the flowers you have. It allows you to be more resourceful without customers even realizing it!
• Show Off Your Skills: Designers’ choice arrangements leave the power all in your hands to create something beautiful for your customers. Wow them with your skills and blow past their expectations with what you create! 
• Be Artistic and Creative: Florists, by nature, are creative and artistic beings in most cases. An order for a designers’ choice bouquet allows you to flex that muscle. This will likely feel inspiring and rejuvenating in your craft.

Marketing Designers’ Choice 

Now that you know the benefits of ramping up your designers’ choice sales, you’re probably thinking: how can I sell more of them? There are a few different marketing techniques you can consider for this:

• Bring Awareness to the Option: The first thing to do is to make sure that your customers know that a designers’ choice is even an option.  You should also ensure customers understand what it is. Make sure it’s listed somewhere prominently on your website. Try including it in email marketing materials and post about it on social media. The more awareness that surrounds the option, the more likely people are to place orders.
• Focus on Colors or Occasions: Offer a wealth of designers’ choice options that feature different color schemes or occasions. For instance, you can offer a “spring designers’ choice arrangement,” “sympathy designers’ choice arrangement,” or even something like a “rainbow designers’ choice arrangement,” which could be perfect for celebrating pride month.
• Showcase Your Creative Work: Show everyone just how amazing your designers’ choice pieces turn out by featuring them in various places. For instance, your website, your social media platforms, and emails are all great places to start. This will be your best advertisement for this offering!
  

Of course, there will always be customers who have a very specific arrangement in mind. However, some members of the floral industry are predicting designers’ choice to be the future of floral design. What are your thoughts? Do you find that you’re receiving more designers’ choice orders? We’d love to get your input!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.