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5 ways to get people into your flower shop

5 Ways to Get People Into Your Flower Shop

January 25th, 2016 Posted by Florist Marketing, Florist Point of Sale, Florist Profits, Florist Resources, Opening a Flower Shop 12 thoughts on “5 Ways to Get People Into Your Flower Shop”

Getting people into your Flower Shop can take time and creativity, especially with the many options available for your customer’s attention online and with other store front businesses.  Here’s 5 ways to help you increase foot traffic to your flower shop.

5 ways to get people into your flower shop

1. Leverage Existing Flower Shop Customers

If you don’t have existing customers that love you, you’re going to have trouble getting new people into your flower shop. Cultivating walk-in traffic means going above and beyond— truly surprising and delighting the customers you’ve got.

Ideas include:

  • Establishing a personal connection with each customer. Be honest and sincere.
  • Send a handwritten note or personal phone call thanking the customer for their order.
  • Have an “early-bird” sale just for existing customers before it’s announced to the general public.
  • Use your POS system on your computer to find out your customers’ birthdays, and then send out Happy Birthday emails or cards with a birthday surprise or percentage off when they come into the shop during their Birthday month.
Flower shop window

image via

2. Start from the outside and look into your Flower Shop

If you are in a pedestrianized area, get to know who passes by your store. Literally, sit outside or close by your window and assess the demographic of who comes and goes. Do they window shop? Have they come from another store close by first? Do they stop and look at your windows?

Next, take an objective look at your signage and window display–does it appeal to your target demographic or buyer? Note when the busiest time of the week in front of your shop is?  Then think of ways to optimize your merchandise and window display to attract more customers at that time.   This could be as simple as standing outside and handing out coupons or promoting your latest offers or workshops using sidewalk signage, maybe put out some flower buckets if it’s a nice day.

Ideas include:

  • Put a large Calendar Date on your outside window like June 6 – and say if your birthday is that day, come in for a Free Gift! Put a different date up often to generate interest and surprise.
  • Decorate your outside with flowers. Pots overflowing with beautiful flowers and decorations should be outside your doors in all seasons.  Make customers excited to stop in to see what’s in the inside of the shop as well.  You are a flower shop, let everyone who walks by know it by your outside.

3. Give them a reason to stop into your flower shop.

Sometimes you just need to work on different approaches to get people into your store.  Brainstorm ideas with your staff and ask what draws them into different shops.

Ideas include:

  • Free gift like teddy bear or chocolates with the purchase of a bud vase or arrangement when you come in and get it
  • Promote new items that just arrived that customers just have to come in and see to appreciate.
  • Have a raffle where customers must stop in to enter. This could be a raffle for an arrangement a month for six months or something similar that is large enough for people to want to stop in to add their name.  Free giveaways are a way to help engage your customers and create a sense of connection to your shop.  It also instills a feeling of indebtedness from the consumer.
  • Tie in with a non-holiday day. For example, February 17th is “Random Act of Kindness” Day, or March 3rd is “I want you to be happy” day.  Pick a day, decide a way to work with it to get more customers involved and then promote it!  Think of 7 Eleven who gives away Free Slurpee’s on National Slurpee Day – 7/11.  On that day in 2013, their in-house sales increased by 38%.
Florist giving flowers to customer

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4. Use Social Media to bring more Flower business 

Do you have any in-store promotions going on? Got an event coming up? Keep your customers posted via email and social media.

Ideas include:

  • Have exclusive offers that can only redeem on-site.
  • Always ask for your customers’ emails from orders, raffles and a sign-up sheet. And then stay in touch sending out regular updates about new product lines, company news and events.
  • Connect on social media. Make sure your customers know where to find you on social media and then give them a reason to follow and like you.  Engage with them on a more personal level.  Show your staff working, show the beautiful flowers this week, design a “pick-up only” design and call it “Friday Flowers” and then post photos of customers picking up their Friday Flowers designs.  You can say there is a limited amount of these designs available so hurry in.

5. Hold Events at your Florist Shop

Hosting events is one of the best ways to get people to head over to your store because events are experiences attendees can’t find online or in other shops.  And of course, publicize your event—in-store, online, via press releases and advertising.

Ideas include:

  • Invite local scout groups to come in to the shop to take a tour, talk about the impact of flowers in people’s lives and make a small flower arrangement or give a goodie bag.
    Spring Workshop Flyer

    image created by floranext

  • Have workshops in the evenings or during the day on spring designs, summer container gardening or fall and Christmas wreaths to get shoppers into the store. These elated new flower “designers” will be excited to share what they made and where on social media and word of mouth.
  • Partner with like-minded stores, experts, artists and organizations to host events in your store. It could be a designer showcase, a talk by a local artisan, or a fundraiser. This allows you the opportunity to draw in more traffic by offering your customers something unique, bring in an audience of like-minded people to grow your own fan-base and grow your relationships with individuals and organizations in your community.

With all these different ways to bring in more walk in traffic,  remember that the main reason many consumers frequent small businesses over larger chains is for the personal relationships. A smile, great service, product knowledge and enthusiasm will help bring customers through your door and keep them coming back.


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Coffee and Flowers

What Can Your Flower Shop Learn From Starbucks?

January 13th, 2016 Posted by Florist Marketing, Florist Point of Sale, Florist POS, Florist Resources, Opening a Flower Shop 3 thoughts on “What Can Your Flower Shop Learn From Starbucks?”

What can your flower shop learn from Starbucks?  It’s simple: Every single customer interaction must be a positive one! Is it possible?  Absolutely!  You need to make it a point to handle all customers even your dissatisfied customers with excellent customer service!

Starbucks Customer Service - For Flower Shops

To achieve stellar customer service, your flower shop needs to begin with a set of company policies and procedures that are used by each and every staff member.  These policies should handle everyday customer interaction as well as how to handle dissatisfied customers.

Training Flower Shop Employees with Starbucks’ LATTE

Looking for a method on how to make dissatisfied customers, life-long customers?  Look to Starbucks Latte method. Starbucks trains it’s employees with one easy-to-remember word “Latte.” Every flower shop or retail business can benefit from these principles to solve customer problems:

coffee and flowers

image via

L = Listen – Listen to the customer

A = Acknowledge – their complaint. This underlines that you understand their issue and helps the customer to clarify

T = Take action – by solving the problem

T = Thank them – “Every complaint helps us do better”

E = Explain – why the problem occurred

8 Tips – Building Your Flower Shop Customer Service Policies

You don’t have to start from scratch building your customer service policies. Here are eight proven strategies to use in your flower shop:

Flower Shop Customer Service Tips

image via

1. Smile, smile, smile
Every customer interaction should start with a smile and employees always polite and professional be it in person, over the phone, in an email or on social media.

2. Greet in-person flower shop customers pleasantly and quickly.
Make sure everyone that enters is greeted with a smile and a hello.  That means everyone, have you ever been in a store and the customers before you and after you are greeted by the staff and you are just ignored? It doesn’t make a good impression about the store, does it? Only positive experiences at your flower shop!

3. Anticipate florist customer needs constantly.
Go the extra mile with foreseeing what customers need before they even know they need it!

Examples include:

  • If they’ve ordered a large balloon bouquet, offer to bag it for transport and recommend a larger vehicle.
  • If they are carrying out vased flowers, offer a box to help keep vase upright in the car.
  • Set expectations of how frequently they’ll need to add water to their vase or plant.  Make sure all of your employees use the same information.
  • Supply flower food packets for free when needed.
  • Do they need assistance to their car?

4. Build a rapport with each customer.
Use a florist point of sale that will allow you to take internal notes on your customers to help you remember them and anticipate their needs. Did they just have a new baby, grandbaby or retire the last time they were in? Write it down in your POS and then ask about it the next time you talk. You just made a life-long customer!  Make it a shop commitment to remember each customer by name and build a connection.

5. Say Thank you!
Nothing is more like music to a customer’s ear than a heartfelt thank you.  When customers feel appreciated by your store staff, they will appreciate your store.

6. Employees should address complaints politely and to the best of their ability.
Remember the Starbucks LATTE method above! What tools do each staff member have authorization to use at their discretion to make it right for the customer? This will vary widely on the scenario. It might possibly be offering a free replacement, offering an upgrade on their next order, etc.

7. Encourage employees to call you in to help with a customer anytime they feel overwhelmed.
Dissatisfied customers can be very challenging and frazzled employees can make the situation worse.  The worst scenario would be for things to escalate out of control and it costs you a customer and possibly an employee.  Try to always be there for support and know when to step in to alleviate the problem.  Maybe have a code word that employees can say when calling for you that will help you know that they have a difficult situation.

8. Be available to your flower shop customers.
Of course, you might not always be available to remedy every customer complaint or listen to their feedback at the moment it happens.  Give your staff permission to give customers your direct line or email.  Respond to any complaint or situation within 24 hours.  Take the information and feedback as a way to improve your business.  A customer who takes the time to contact you is a customer who is worth keeping and will sing your praises if the situation is handled correctly.

Customers have a lot of different places to purchase flowers, make your customer service one of the reasons they come back to you!


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

The Future of the Flower Pot?

January 11th, 2016 Posted by Florist Resources, florist technology, Flower Trends 0 thoughts on “The Future of the Flower Pot?”

Tried of customers bringing in wilting plants because they didn’t take care of them? Flower Power, a new gadget from Parrot, might be the answer. In a pot or in the ground, the Parrot Flower Power monitors and analyzes the four parameters essential to the plant’s health – water, light, fertilizer and temperature.

For indoor and outdoor plants, the $60 Bluetooth-connected device aims to turn a black thumb green by sending daily push notifications about the plant’s health. The small sensor can provide up-to-the-minute reports that can ensure the plant is getting exactly the right amount of sunlight, water and even fertilizer.

Flower Power App for Consumers

The Flower Power measures roughly eight inches long, with most of the hardware taking the form of a thin, spiked sensor that lives underground. The top section looks like a sprout with two branches, the longest of which houses a sunlight sensor to measure how much light your plant is getting each day. There’s also a temperature sensor in both the top and bottom of the device, allowing you to track the temperature in both the soil and the surrounding air. As for power, the device runs on a single AAA battery that lives inside the smaller branch.

With a database of over 7,000 plants you can look up your plant’s factsheet to view photos, find out about its origins, basic needs and many practical tips.  Once the plant is selected, Flower Power is designed for you to receive push notifications on your phone when your plant is in need of something.

What do you think?  Is this the future?


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Flower Shop Professional Photography

Hire A Flower Arrangement Photographer – 3 Tips

November 30th, 2015 Posted by Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, Florist Websites, photos 0 thoughts on “Hire A Flower Arrangement Photographer – 3 Tips”

A picture is worth a thousand online sales” is the new twist on an old saying.  And if you are showcasing your flower designs online, having high-quality pictures is an important sales tool for your website. Striking flower design photos can make or break a sale. Here are some tips on getting professional photography for your flower shop.

Flower Shop Professional Photography

images via Taylor Mathis

Why great photos are so important to your florist website

If you’ve been taking photographs of your flower designs yourself and thinking they’re “good enough,” then you are definitely leaving money on the table. Nothing says amateur like a blurry, poorly-lit photograph. You want your customers to be excited to order your original flower designs and trust that you run a professional shop. If your images are inferior, maybe your flowers and shop is too.

That’s why hiring a professional photographer to provide crisp, clean, enticing design images gives you the aura of professionalism you need to stand out from the crowd. Put yourself in your potential customers’ shoes. One site has great, appealing flower designs and another looks like they were taken with a cell phone. Which flower shop are you going to trust with your order?

Three points to remember when hiring a photographer for your flower designs

1. Go local – starting with wedding photographers!  You may be able to trade free/low-cost photography with nearby wedding photographers in exchange for bridal referrals. Also, your photographer needs to be in your area for shooting the designs fresh, particularly since you may want more sessions in future.

Also check out different websites for photographer’s information including Craigslist, Professional Photographers Association,, Elance or Outsource. Ideally you want a photographer that is experienced in taking product design shots.  Just because the photographer you know takes beautiful wedding photographs, it doesn’t mean they are good at capturing the best shots of your still flower designs for your website.

Floral Arrangement Photographer

images via

2. Always ask to see a portfolio. A professional photographer will always have a portfolio of their recent photos.  Be sure to take a moment to look through each one carefully.  Look at the portfolios as a way to get a feel of how they shot the products and if that is the look you are striving for with your designs.  Make sure the photographer understands your needs and wants.  They should ask lots and lots of questions and understand exactly what you are looking for, how many shots you need and where you are going to use these shots, is it only on the website or in print as well.

3. Discuss Budget Upfront.   Explain exactly what you are looking for, how many shots you want, what your brand and audience is as well as what you would like to convey in each shot.  If you are both on the same page before the shoot, there will be no surprises to the photographer on what is expected and no surprises to you on the increase in cost because of changes.  Tell the photographer your budget before shooting so everyone is in agreement!  You should be able to get what you need with a rough budget of $200 – $500.

Great photography is not a cost item; it’s a profit center for your flower shop!


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!


Flower Shop Top 10 Flowers!

November 12th, 2015 Posted by Florist Marketing, Florist Resources, Opening a Flower Shop 12 thoughts on “Flower Shop Top 10 Flowers!”

What are your top flowers in your cooler week in and week out?  The ones you always go to that work for your everyday designs, bouquets and funeral work?   Here is a list of our choices, see if we match.  If not, tell us in the comments below what your top 10 flowers are!


all images in blog are via

Top 10 Flowers = Less Stress in your Flower Shop

Why have your own “Top 10” flower list? It helps with planning. By ordering in advance, you can save money by saving on last-minute delivery charges and the chance of sub-par “that’s all we have in stock” flower quality. Talk to your supplier about signing up for a standing order program.  There are many different types of standing order plans available so talk about the one that would work best for your flower shop.

When you keep a stock of 10 types of flowers in your cooler each week, you definitely cut down on your stress level.  No longer do you need to worry about having the flowers in stock when you receive those last-minute orders or funeral work.  You have the flowers and are ready to design!

Top 10 Flowers For Your Flower Shop

Here is our list of the top 10 most important flowers to have in your shop from least to most important.

carnations10. Carnations, add fragrance they have a spicy beautiful scent. Yes they might be “old-fashion” but when placed correctly in an arrangement they look beautiful, are long lasting and add softness to the design. Try and keep the staple colors in stock including red, white and pink. There are so many different colors of carnations that you might want to try some seasonal varieties as well.  Don’t forget the mini-carnations, another ideal long lasting flower that adds interest to designs.



casablanca lily9. Casablanca Lilies can really make an impact on any design and work well with roses. Best part is you only need a few to make a statement! White is a great color to keep on hand.





mums8. Football Mums can be a great inexpensive way to add drama to funeral work. These large pillow-like flowers bring a punch to any piece. Keep white in stock for all occasions.







alstro7. Alstroemerias are inexpensive and work great as a filler. Keep a seasonal mix on hand to bring color and longevity to your design work. Try not to get white Alstromerias, they show the wear and tear of travel easily.





mums6. Kermit “Button” Chrysanthemums in green brings a bit of WOW easily to any design. A long lasting flower to have on hand and use them often to add color and dimension to any arrangement.






asters5. Matsumoto Asters are another perfect POP of color flower for all arrangements. Bring in some hot pink and purple to complement and excite your weekly designs.








4. Snapdragons – These blooms add dimension to any arrangement. Wonderful color variations and add height to all your arrangements for a pleasing to the symmetrical design. Provide cool color and balance other mid-sized flowers






daisies3. Daisies give you some great color and mass inexpensively. Vary the color with the season is fun but white and yellow are a must year round!






2. Gerberas are a favorite with customers and an excellent addition to your designs. By adding Gerberas, you increase the price point. Red and pink are perennial favorites.





roses1. Roses are a staple in a flower shop. 40 and 50 centimeter size can be purchased at reasonable prices at most times. Having them in the standard colors of red, white and pink will please anyone and they will class-up any design or bouquet.




Plus 2 – The Two Best Filler Flowers for your Flower Shop

wax-flowerWax Flower
in white or pink is the best filler flower of all time. The look brings freshness and life to heavy designs.




LimoniumCaspia or Limonium when added can totally change the feel to a more high-end design. Keep some on hand for variety.




Well, that’s our list of the top 10 flowers each flower shop needs in their cooler.  What do you think?  Do you agree?


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Flower Shop Marketing

5 Steps for a Summer Florist Shop Revival

June 17th, 2014 Posted by Florist Ecommerce, Florist Marketing, Florist Point of Sale, Florist Resources, florist technology, Florist Websites, florist-software, mobile website, Opening a Flower Shop 1 thought on “5 Steps for a Summer Florist Shop Revival”

It’s officially Summer Time and you deserve a chance to sit back and relax. But don’t relax TOO much because there is a lot to do at your flower shop before the summer is over.

Florist Marketing

1. Your Flower Shop.

Walk outside your flower shop and then enter again through the front door. Now take a serious look around. What do you honestly see? What can you do to make it better, more inviting? Do your shop walls need a new coat of paint? Need more lighting? Cooler needs to be updated or cleaned? How about giving all your flower buckets a good scrubbing? What is the one thing you said all last winter that you were going to do in your flower shop when the summer came around? Make a point to do it now!  Giving your shop a redo or summer clean will invigorate your staff, customers and yourself!!!

2. Your Florist Website.

More and more customers are getting their first impression of your flower shop through your store’s florist website. Take a moment to look at it through their eyes. Or ask someone who will be honest with you to take a look and see what they think.  What kind of shop does it depict? Is it the kind of flower shop you want to be?

Summer is a great time to rejuvenate a stale flora website. If you haven’t added new designs in a while, do it now. How about getting a new look with a change to your site’s template? Changing your Floranext website template is an easy way to give your site an entirely new look!

Check your florist website on a mobile phone. How does it look? Your website needs to be mobile ready as more and more customers search via mobile devices.

3. Your Florist Social Presence.

These lazy days of summer are the ideal time to review your flower shop social media appearance. When was the last time you looked over your business pages on Facebook, Twitter, Pinterest, etc. up to date? Do you have new and unique content you can upload now? If you haven’t touched your business page in awhile, now is the time to add a new cover and profile photo and review your information. Is your business phone, hours and directions correct? You would be amazed at how many companies do not have the correct information.  Though it might be slower in summer, you still want to keep up your social media presence so don’t stop posting and sharing!

4. Your Flower Shop Marketing.

Summer is the time to do something completely different so brainstorm with your staff and come up with ideas that will get your customers talking. How about a fun contest? It could be a way to get people into your flower shop or you could do it all on social media with posting pictures and commenting and more. Is there a festival or fair in your town that you could help with? They will love you for it and it will get your flower shop’s name out to the public.

5. Use the summer to your advantage.

How about having a sidewalk sale or in-store farmer’s market? Check your sources for locally grown flowers and promote them in-store and via your social media and email marketing. Locally grown is all the buzz and the perfect way to get people into your florist shop!

Don’t keep your flowers inside. Summer is the time to bring your flowers outside to your customers.

Summer Time Florist

This is a great idea from a florist in Belfast Ireland who put this picture up across their social media saying “The weather looked nice and dry today so we thought we would put some of the flowers on show outside. Here we have 2 types of Delphiniums, one a gorgeous two-tone blue and the other a lovely purple shade and plenty of bright yellow sunflowers! I will put up photos later of the arrangements that these wonderful flowers are made into” What a great idea to showcase your flowers and get people to come back and see what designs you post!

Summer is the time for regrouping and revitalizing your floral shop, your staff and yourself.

What do you plan to do this summer?


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Florist Social Media

2 Ways To Manage Your Florist Social Networks!

May 22nd, 2014 Posted by Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, florist-software, mobile website 1 thought on “2 Ways To Manage Your Florist Social Networks!”

A solid social media strategy is crucial to your flower shop business plan. You know you need to post frequently but it just takes sooooooo long to post and to find out what your floral competitors are posting that often it just doesn’t get done.

Here are two different platforms that we think will help you increase productivity as well as decrease your time spent on social media.

Let the Owl help you streamline your flower shop social media… 

HootSuite for Your Flower Shop Social MediaIf you’re looking to streamline your plan, HootSuite is a free tool that you will want to check out. HootSuite lets you easily manage and post your shop’s news to multiple social network accounts from one unified dashboard. It will also provide comprehensive reporting options so that you can track the value and effectiveness of your social efforts. For example, in the analysis, you can find out how many followers clicked your recent tweet, helping you decide which tweets are the most popular with your twitter followers. HootSuite also gives you the option of scheduling tweets and post ahead of time so that your shop can stay active online. Try creating posts at the start of your day and scheduling them to go live throughout. This will help you stay consistent online without pulling you away from running your flower business. HootSuite does have a pro edition which gives you more features but the free edition should work great for your shop needs.

Perch yourself on your floral competitor’s window…

Free App for Florist's PERCHWon’t it be great to know what your floral competitors are saying on social media?  But trolling all the sites can be such a time drain! To check on what your florist competitors are saying, let Perch do it! Perch is an award-winning free mobile app that tracks Facebook, Twitter, Instagram, Google+, Foursquare, Groupon and Living Social and gives you what your competitors have posted plus reviews from sites like Yelp and Google.

Perch easily spots companies like yours with location-aware technology, and lets you decide which floral shops you would like to see more of their postings and reviews.

You can receive an email report daily or weekly or just go to your Perch app and see what your floral rivals are up to. It’s a very handy tool.

Give these two social media platforms a try, they can help make it easier in your day-to-day flower shop business management.



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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Floranext New Florist Website Theme

Floranext’s New Florist Website Themes

May 14th, 2014 Posted by Florist Ecommerce, Florist Marketing, Florist POS, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization 2 thoughts on “Floranext’s New Florist Website Themes”

Floranext Floral Websites now feature enhanced SEO, gorgeous new theme options and a streamlined checkout.

1. Enhanced SEO

The heading tags of Floranext websites are now easily customized. Your florist website headers are much more than a cosmetic change. Search engines, like Google and Bing, scan a website’s heading tags to assess the subject of the website to determine if it’s a good match for the terms searched. These new header fields will help make your floral website come up in search results when potential customers are searching.

2. New Narcissus, Peony, and Orchid Themes

Floranext New Florist Website Theme

Give your florist website a fresh new look with a click of a button! Floranext’s three new elegant and stunning themes offer an easy update to your website when you’re ready for something new and different.

3. Improved Checkout

Website checkout is now faster and easier than ever for your customers. In our new two-column format, the shopping cart summary with product photos will appear on the right as customers fill in the order details in the center column- making a clean, simple and efficient floral website checkout experience. Also, including an option to place an order for Pickup!

Be sure to take advantage of these changes and keep an eye out for more to come as we continually develop new products and features based on your feedback.


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

One, Two, Three Steps for Better Flower Website Photos

May 14th, 2014 Posted by Florist Marketing, Florist Resources, florist technology, Florist Websites, florist-software, photos, Stunning Photo Galleries, weddings 5 thoughts on “One, Two, Three Steps for Better Flower Website Photos”

You’re in the midst of designing a gorgeous wedding bouquet and you think “This is beautiful; I would love to take a photo of this design and put it on my flower website so other brides can see my work.” If your next thought is ”no, that’s too hard to do.” then read on. Getting nice wedding flower photos are as easy as one, two, three!


ONE – The Prep Work For Flower Photos

Have a designated place to take photos always available. If you have to stop everything and move items around to take the photo of your flowers, you won’t. And don’t even think about holding the bouquet at arm’s length and photographing it, it won’t work!

Keep this area clean and ready to use in a moment’s notice. The designated area should be draped in a lightly colored background cloth. Dove grey is an excellent choice. One reason to use dove grey is that flowers aren’t found in this color so each flower will be seen distinctly and not fade into the background color. This color also makes it easy to cut out the background in a photo editing program. If dove grey isn’t available, white fabric or even white poster board will work. Remember to keep the cloth clean and pressed. You will be amazed at how the camera will pick up on even the littlest wrinkle. Another easy idea is to use white paper or even table runners as the background.  The main idea is to have an uncluttered background so your flower bouquets are the spotlight.  You can event construct a light box to use for your flower photos. It can be as simple as a white project board (think science project) put together as a contained box.  Search for easy light box instructions on the computer.

Invest in a tripod. You can take the photos without a tripod but often your hands aren’t as steady as you think and the pictures turn out blurry.  Experiment and see.

Add lights. Natural sunlight from the back is often a good option when available.  If not, purchasing a few additional inexpensive clamp-on lights for use above and on the sides of the design will eliminate shadows and dark holes. It is best to use daylight balanced compact fluorescent bulbs to keep the flower colors true. Remember to turn-off your automatic flash on your camera, it will be too bright and will wash out the colors at that close of range. You need to try a few shoots to see what works best.

Need a camera. Before investing in a new camera, check your camera on your Android or IPhone or even your tablet or IPad.  These cameras are often excellent for taking shots of your designs.  Even an inexpensive “point and shoot” camera will work fine for florist website pictures.


TWO – The Flower Design

Make certain the flower design will look as good in photos as in person. Often time the design looks beautiful in person but just not the same in photos for your florist website. When taking the flower photos, remember to position the camera to take the most important part of the design, the flowers. This might mean angling the design or moving the camera around to get the right shot.

Too light or dark colored flowers can be lost in the design. Dark flowers can end up looking like dark holes and white or light flowers can all be lumped into one white glowing blob. Move the lights around to help alleviate this problem.

Take a photo that is true to the design. If the design is an all-around flower arrangement, don’t move all the flowers to one side to make it look larger than it is.

Florist Website

THREE – The Results for Your Florist Website

Put the best on your florist website. Your florist website is the first place consumers go to see what type of flowers you design. Do not put up anything that you are not proud of!

Your website photos should be easy to change and changed often for best results. Picasa, a free photo editing program from Google offers a large selection of editing tools including cropping, adding text and adjusting lighting and background.

It’s wedding season and you don’t want to miss out on taking photos of your best flower work. These photos are a great tool for use on your florist website and social media!  So get shooting and show everyone what you can design!


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Happy Mother's Day

5 Florist Tips For Getting Through Mother’s Day

May 8th, 2014 Posted by Blog, Florist Marketing, Florist Point of Sale, Florist POS, Florist Resources, Florist Websites, florist-software, Uncategorized 0 thoughts on “5 Florist Tips For Getting Through Mother’s Day”

As you run around like crazy this week for Mother’s Day, try to remember…

Mother's Day Flower Delivery

1. Big work for big payoff

Remember to tell yourself, while you’re scrambling to keep organized and move fast enough, that this is one of the biggest holidays of the year for florists. So while the work may stretch you to your limits, the reward will be great for your business.

2. Exposure

Some people out there only buy flowers a couple times a year: Valentine’s Day, Mother’s Day, and whatever day they happen to be in big enough trouble with their spouse. Make sure to take some time during the rush to cement yourself in their minds as their new go-to florist.

3. It’ll all be over on Sunday

Despite all the benefits of big holiday rushes, it’s no secret that the amount of work you’re doing is exhausting. Remember that you’re almost there and then you can enjoy some well-deserved rest on Monday.

4. Thank your employees

Employees are stressed too! You are a team and without your team, your Mother’s Day doesn’t work.  Keep everyone going strong with a special lunch or dinner.  And remember to give a heart-felt Thank You to each employee when it is over, they deserve it!

5. Stop and smell the roses

And of course, don’t forget why you became a florist in the first place. Working with flowers and creating arrangements that will bring a smile to the faces of mothers in your neighborhood should feel good, so enjoy it!

Have a Great Mother’s Day!


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!