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Fresh and Fabulous: How to Get Your Flower Shop Ready for the Spring Season

March 16th, 2023 Posted by Blog, Floral Holiday Tips, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, Mother's Day, Opening a Flower Shop 1 thought on “Fresh and Fabulous: How to Get Your Flower Shop Ready for the Spring Season”

Spring is right around the corner, and as the weather warms up and the days get longer, it’s time to start thinking about getting your flower shop ready for the season. With the right preparations, you can take advantage of the increased demand for fresh blooms and make the most of the springtime rush. Here are some tips to help you get your flower shop ready for spring:

Flowershop Store Front

Refresh your storefront

First impressions are everything, and your storefront is often the first thing that customers see when they visit your flower shop. Take some time to refresh your storefront and make it more appealing to passersby. Clean your windows, replace any burnt-out lightbulbs and add some spring-themed decorations like potted plants or flower arrangements.

Consider adding some signage or banners advertising your springtime specials and promotions. Make sure your storefront is well-lit and inviting, and that it reflects the colors and themes of the spring season.

 

florist-organizing-inventory

Update your inventory

Spring is a time for fresh starts, and your inventory should reflect this. Start by reviewing your current stock and making any necessary updates or changes. Consider adding some new varieties of flowers and plants that are popular during the spring season, such as tulips, daffodils, and hyacinths.

You should also consider updating your arrangements and bouquets to reflect the colors and themes of the spring season. Incorporate pastel shades and bright, bold hues, and experiment with new arrangements that showcase the freshness and beauty of spring blooms.

 

florist-training-staff

Train your staff

As your business picks up during the spring season, you’ll need all hands on deck to manage the increased demand. Take some time to train your staff and ensure that they are well-prepared to handle the influx of customers.

Make sure they are knowledgeable about your inventory and able to answer questions about the different flowers and plants you offer. Train them on best practices for customer service and sales, and ensure that they are comfortable handling the increased workload that comes with the springtime rush.

 

florists-updating-social-media-and-website

Refresh your website and social media

In today’s digital age, your online presence is just as important as your physical storefront. Take some time to refresh your website and social media accounts and make sure they are up-to-date and reflective of the spring season.

Update your website with new product listings and spring-themed images and graphics. Make sure your social media accounts are active and engaging and consider running some promotions or contests to drive engagement and attract new customers.

 

florist-planning-spring-holidays

Plan for holidays and special occasions

Spring is a busy time for holidays and special occasions, including Easter, Mother’s Day, and graduations. Make sure you are prepared for these events and have plenty of inventory on hand to meet the demand.

Consider creating special promotions and packages for these occasions, such as Mother’s Day arrangements or graduation bouquets. Make sure your staff is well-trained in handling these events, and that your storefront and online presence reflect the relevant themes and colors of each occasion.

 

Cleaning-organizing-flower-shop

Clean and organize your workspace

As you gear up for the spring season, it’s important to take some time to clean and organize your workspace. This will not only help you stay more productive and efficient, but it will also help create a more inviting and welcoming environment for your customers.

Clean your workstations, organize your inventory and dispose of any expired or damaged products. Make sure your workspace is well-lit and free of clutter.

 

florist-working-with-community

Network and collaborate

Spring is a great time to network and collaborate with other local businesses in your community. Consider reaching out to other businesses that complement your own, such as wedding planners, event venues, or caterers.

Work together to create joint promotions or packages, and consider cross-promoting each other. For instance, work with a local restaurant to provide flowers and a meal to mothers on Mother’s Day.

 

With these great spring tips to help you get focused and organized for the spring season, you should be well on your way to a successful spring. What other things do you do at your flower shop to get ready for the spring? Share your answers below!

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

 

 

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Florist Website Must Have Features For 2023

March 13th, 2023 Posted by Florist Ecommerce, florist technology, Florist Websites, florist-software 0 thoughts on “Florist Website Must Have Features For 2023”

With the continuing rise of e-commerce, many florists have taken their businesses online, and a beautiful website is crucial to a florist’s success. Floranext’s newest website theme – Inspire – is a beautifully designed and carefully crafted floral website theme that offers a range of features to help florists showcase their products and services in the best possible light.

From the use of fonts, dynamic page elements, social media integration, and full-page banners, the Inspire theme offers a range of design elements that can help florists create an engaging and immersive online experience for their customers.

In this blog, we will explore the key features that can help inspire florists to showcase their products and services in a visually appealing and effective way to help increase sales in 2023.

What Make an Amazing Florist Website Theme in 2023?

From the use of fonts, dynamic page elements, social media integration, and full-page banners, the great florist website themes have a range of design elements that can help florists create an engaging and immersive florist website experience for their customers in 2023. 

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Unique, Stylized Fonts

Fonts play an important role in web design. They can convey different emotions and messages to visitors, depending on the typeface and style used. For a floral website, it’s essential to choose fonts that match the theme and evoke the right emotions. HTML fonts such as Arial, Times New Roman, and Verdana can be used for the main text and headings, while script fonts such as Pacifico, Alex Brush, and Great Vibes can be used for the logo and other decorative elements. 2023-2023-web-theme-dynamic-elements-2023

Dynamic Page Elements

Dynamic page elements, such as movement and fade-ins, can make a website more engaging and interactive. They can also draw visitors’ attention to important information and make the website more memorable. For a floral website, dynamic elements such as images fading in and out or a floral image scrolling in the background can create a beautiful and immersive experience for visitors. 2023-web-theme-branding-colors

Brand Colors

Brand colors are an essential aspect of any business’s identity. They help create a cohesive and recognizable image that can be easily associated with the brand. For a floral website, it’s important to use colors that match the theme and evoke the right emotions. Soft pastel shades of pink, green, and blue can create a romantic and soothing atmosphere, while bolder colors such as red, orange, and yellow can create a more vibrant and energetic look. Updating website accents, buttons, and other design elements to match your brand colors can help create a cohesive and consistent brand image. 2023-2023-product-roll-over

Product Actions and Rollovers

Product images are one of the most important aspects of a floral e-commerce website. They help visitors visualize the product and make an informed purchasing decision. For a floral website, dynamic product rollovers can be used to show multiple views of a bouquet or arrangement by moving the mouse over the image. This can give visitors a better idea of the product’s size, shape, and color, and make it easier for them to choose the right product. image-collage-feautre

Image Collage

An image collage is a collection of images arranged in a creative and visually appealing way. It can be used to showcase different products or services, or to tell a story about the brand’s history or values. For a floral website, an image collage can be used to showcase different types of flowers, arrangements, and occasions, such as weddings, birthdays, and funerals. This can help visitors get a better idea of the brand’s style and range of products. 2023 web theme features - product-labels

Product Labels

Product labels such as “Best Seller” or “Customer Favorite” can be used to highlight the most popular or recommended products on your floral website. This can help visitors make an informed purchasing decision and create a sense of trust and authority for the brand. For a floral website, labels can be used to highlight the most popular bouquets or arrangements, as well as any special offers or discounts.

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Subscription Services

Offering subscription services for weekly or monthly floral deliveries can provide customers with a convenient and hassle-free experience. This can also help generate recurring revenue for your business. Instagram-Integration-2023

Social Media Integration

Social media can be a powerful tool to promote your business and engage with customers. Integrating social media links and Instagram feed on your website can encourage customers to follow your brand and share their experiences with others. banners-web-theme

Full Page Banners

A full-page banner is a large image that covers the entire screen of your floral website. It can be used to create a dramatic and impactful first impression and to showcase the brand’s message or values. For a floral website, a full-page banner can be used to showcase the brand’s signature style or to highlight a specific product or service. Overall, Floranext’s Inspire theme offers a range of design features and functionalities that can help florists create a stunning and effective online presence. Whether you’re just starting out or looking to update your existing website, the Inspire theme is a great choice for any florist looking to stand out in a crowded and competitive marketplace.
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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

Floral Queens: Women Who Have Revolutionized the Floral Industry

February 23rd, 2023 Posted by Blog, Floral Design, Florist Profile, Florist Resources, Florist Stories, Florists' Thoughts, Flower Fun, International Womans Day 4 thoughts on “Floral Queens: Women Who Have Revolutionized the Floral Industry”

International Women’s Day is a time to celebrate the incredible contributions that women have made in all areas of life, including the floral industry. Women have been at the forefront of this industry for centuries, and their work has had a profound impact on the way we appreciate and use flowers in our daily lives.

In honor of International Women’s Day on March 8th, let’s take a look at some of the most influential women in the floral industry.

florist Ellen Biddle Shipman
left image: Image Via New York Times courtesy of Nancy Streeter | Right Image via Library of Congress

Ellen Biddle Shipman

A pioneering American landscape architect, She helped shape the profession in the United States. Born in Philadelphia in 1869, Shipman received her education at the Massachusetts Institute of Technology and the Bussey Institute at Harvard University. After starting out as a painter, she turned her attention to landscape architecture and went on to design numerous private and public gardens throughout her career.

Shipman’s designs were known for their use of color, texture, and romantic, informal style. She was also a strong advocate for the profession, working to establish standards for education and professional practice. As a founding member of the American Society of Landscape Architects, Shipman was the first woman to be elected to its executive committee. Her legacy continues to influence the practice of landscape architecture today.

 

Constance Spry florist
Images by Paul Popper/Popperfoto/Getty Images/Flowermag

Constance Spry

Spry paved the way for the modern floral industry. Spry was part of the avant-garde floral designers in the 1920s; Spry used an incredible amount of diverse materials, including tomatoes, fruits, wildflowers, and weeds to name a few. Spry used 17th-century Dutch flower paintings as inspiration while striving to express the beauty of the flowers and organic materials.

As a result, Spry showed the romance of flowers from simple arrangements in small vases to contemporary, larger pieces. She was one of the first women to establish a successful floral business in London in the 1920s and went on to become a leading authority on floral design.

 

 

Amy Merrick florist
Images via amy-merrick via Instagram

Amy Merrick

Amy Merrick is a renowned floral designer and writer based in New York City. Her work has been featured in some of the world’s most prestigious publications, including Vogue and The New York Times. She is known for her romantic and whimsical designs, which often incorporate wildflowers and other unexpected elements.

 

 

Banchet Jaigla florist
Left Image: Image via Ruby Washington/The New York Times | Right Image: via Facebook via Banchet Flowers 

Banchet Jaigla

became well-known in 2008, when people noticed how unique her floral designs were. Jaigla is inspired by her childhood in Thailand and the energy of New York City. Jaigla is known for variations of orchids and fans of baby’s breath. Jaigla works with growers in Europe, Asia, Africa, and South America, providing her with a variety of flowers not currently found elsewhere in New York.

 

 

florist Sarah Ryhanen
Images via refinery29.com via Winnie Au

Sarah Ryhanen

She is the founder of Saipua, a floral design studio and soap company based in Brooklyn, New York. She is known for her naturalistic and textural designs, which often feature locally sourced and seasonal blooms. In addition to her work as a floral designer, Sarah is also a writer and educator and has shared her expertise through workshops and lectures around the world.

 

 

Debra Prinzing florist
Images via theflowerpodcast.com

Debra Prinzing

Debra is known as the leading advocate for American-grown flowers. Prinzing won the American Horticultural Society’s Frances Jones Poetker Award. Prinzing promotes the Slow Flowers movement.

 

 

Ariella Chezar florist
Images via FlowerMag via Corbin Gurkin

Ariella Chezar

Ariella Chezar is a floral designer and author based in New York’s Hudson Valley. Her designs are known for their lush, romantic style, and often incorporate unusual textures and colors. She is the author of two books on floral design, The Flower Workshop and Seasonal Flower Arranging, and has taught workshops around the world.

 

 

Vanessa Glover Florist
Images via Macon Magazine via Jessica Whitley

Vanessa Glover

Vanessa is the first African American woman in Georgia to earn the Certified Floral Designer accreditation through the American Institute of Floral Designers in 2017. Glover’s business, A Touch of Glover, launched in 1997, is now a family affair, including her husband, children, and grandchildren.

 

 

Loria Stern florist
Images via Living Lars via Loria Stern

Loria Stern

Stern’s edible botanical creations are harvested from her abundant flower garden. Stern rethought floral creations by transforming bouquets into edible art. Stern draws inspiration from the natural beauty surrounding her to create edible, artfully arranged works of art.

 

 

Kateen Morris Florist
Image via Facebook via Kateen Morris 

Kateen Morris

Kateen started Kateen’s Floral Designs in 2019 and believes in the power of florals to spark emotion. Morris is the chairwoman of Black Girl Florists, a collaborative community of black women whose purpose is to support, promote, and celebrate the creativity and contributions of black florists.

 

 

 

These women have made significant contributions to the floral industry, inspiring and influencing countless others with their talent and creativity. Their work has helped to shape the way we think about flowers and floral design, and their legacy will continue to inspire future generations of women in the industry.

Do you have any favorite historical women figures in the floral industry that have impacted your business or inspired you? Drop your favorite below to inspire your fellow florists.

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

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Florist Memes – Because We All Need A Laugh On Valentine’s Day!

February 2nd, 2023 Posted by Blog, Floral Design, Florist Ecommerce, Florist Marketing, Flower Fun, Valentine's Day 4 thoughts on “Florist Memes – Because We All Need A Laugh On Valentine’s Day!”

Valentine’s Day is right around the corner and it can be a fun and exciting occasion to celebrate with our loved ones. But as florists, it’s the busiest time of the year. The next few weeks can become a bit stressful. To help break up the cycle, we like to remind you to take a moment, smell the roses and laugh a little. We hope this collection of Valentine’s Florist Memes put a smile on your face! 

 

Meme flowers

florist meme

valentines day theme

funny florist meme

valentines day prep meme

how mad is he meme

flowers valentines day meme

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

 

 

6 Last Minute Floral Marketing Ideas for Valentine’s Day

January 18th, 2023 Posted by Blog, Florist Marketing, Valentine's Day 5 thoughts on “6 Last Minute Floral Marketing Ideas for Valentine’s Day”

As a florist, Valentine’s Day can be the busiest time of the year. With only a few weeks left until the big day, it may seem like you’ve already run out of time to plan an epic marketing strategy for your shop. The following ideas can help you turn last minute into first, and provide some more creative ways to boost your floral marketing for the Valentine’s Day rush.

 


Interact With Customers Via Social Media.

Social media marketing is a great way to market your floral business, especially for last-minute promotions. If you want to stay on top of current trends and reach out to customers, surf around Pinterest, Facebook, and Instagram to find popular Valentine’s Day-related pictures that you can use in your post or profile picture. You could also create a special offer and advertise it on other social media sites. 

 


Floral Subscriptions

Floral subscriptions are another amazing way to get your customers to spend more during Valentine’s Day. Subscriptions help to create a long-term relationship with your customers, and they are also an excellent way to encourage repeat business. You can use subscription services as a marketing strategy and offer them as part of these special promotions. To get your customers on board, it is best that you keep all promotional materials professional and high quality.

Email Marketing

Email marketing is a great way to promote your floral products and services. Sending out an email newsletter can get your clients to come back and make their summer florist order. Florists should have email sign-up forms to collect their clients’ information. Also, occasion reminders and cards can also be a good idea to remind clients about your services.

 


Banners and Product Categories

A banner is a great way to draw attention to your shop and products. Florists should use banners in the store and on social media networks to promote their Valentine’s Day specials. You could also categorize your products based on their popularity for Valentine’s Day. An engaging banner on your website or an over-the-top social media post about the sale can grab a customer’s attention and encourage them to buy.

 


Offer Incentives

Incentives like free floral delivery and free gift wrapping help to build trust in a customer. Many florists are hesitant to offer incentives because they think that it makes them look like they are promoting something difficult to buy. You should offer these incentives as part of your specials and make it easy for your customers to get them. Valentine’s Day offers can also be a great way to build your relationship with clients, as well as boost sales.

 


Promote Themed Valentine’s Day Add-ons

When you offer themed add-ons for Valentine’s Day, your customers can get creative and craft their own bouquets. Florists could pitch in themed items like flowers, vases, and ribbons to make a sale. Add-on promotion ideas can be as creative as you want them to be. You could offer roses with chocolate or a free balloon with each bouquet sold. Whatever you do, make sure that you stand out from the competition and keep your promotional efforts clean and professional. 

 

As a florist, you can use many different marketing techniques to boost business and make your shop stand out from the competition. These techniques need to be tailored to your business, and you should ensure that they are fully integrated into your day-to-day operations.

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

Valentine's Day - Florist Tips

Florist Valentine’s Day Survival Guide

January 6th, 2023 Posted by Blog, Florist Marketing, Florist Profits, Florist Resources, florist-software, Valentine's Day 19 thoughts on “Florist Valentine’s Day Survival Guide”

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Valentine’s Day is the busiest and potentially most profitable day for any flower shop. So what can you do to make your life a little easier (and make more money!). Here are some tips from Floranext. Let us know your suggestions in the comments section below!

Valentine's Day - Florist Tips

image via google.com

Two Weeks Before Valentine’s Day

  1. Email marketing – Send out a $5 off coupon to customers. Make sure you pull all the email addresses from your florist POS system
  2. Codified Arrangements – Make codified or flower specific orders before designer’s choice orders to ensure you can fill orders properly.
  3. Pre-buy flowers – order roses early from trusted sources. Pre order 1/2 of what you think you need and get the rest as you need it from wholesalers

The Week of Valentine’s Day

  1. Website Update – update your website prices!
  2. Pre-Arranging – Hand tie greens for vase drop in, store in waxed boxes and spray with anti desiccant
  3. Pricing – If possible have a lower price point with 30 or 40 cm roses for cash and cary
  4. Single Roses – Have many single roses wrapped
  5. Big sellers – a single wrapped roses with box of candy attached display these in a basket at counter
  6. Save Money! – Colored roses are always cheaper than red so do something to promote them
  7. Promote! – Enclose an offer for March in every delivery (offer should be an inexpensive in-store pickup)
  8. Delivery Manager – nominate one employee as the delivery manager
  9. Prearrange delivery – route out deliveries you know already.
  10. Refer to last year – if you sold 800 stems of red roses you will probably need that and few more
  11. Keep impeccable records – Day of week, weather, staffing, what was ordered, what was not sold, hours open.

The Day Before/On

  1. Buy lunch – to keep everyone in the shop.
  2. Roses – when you pre-make roses in a vase before they go out, be sure to change water and also rinse the stems that have been in water.

Florist Techology

  1. Delivery routing – is standard with florist POS systems now (including Floranext). Try out yours to make sure you know how it works.
  2. Delivery notification – head off those phone calls from customers by sending out delivery confirmation emails. Your floral POS should have this built in.

After Valentine’s Day 

  1. Appreciation – Give your staff a token of appreciation for their commitment to making Valentine’s Day a success – free flowers to bring home!

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

2023-floral trends

2023 Floral Trends that are on Fire!

January 5th, 2023 Posted by Floral Design, Florist Resources, Flower Fun, Flower Trends 3 thoughts on “2023 Floral Trends that are on Fire!”

With 2022 coming to an end and the start of 2023 just around the corner, the new year is bringing some amazing new colors and styles to the floral industry. Let’s take a look at what is the 2023 floral trends.

viva-magenta

Pantone’s Viva Magenta Color

Pantone Color Institute just announced the 2023 color of the year – Viva Magenta! Viva Magenta is a strong and engaging color that is animated from the color red which has a rebellious spirit and makes a stand-out statement.  This bold magenta color can be used in bouquets, weddings, table centerpieces, and more by adding a pop of color. Some popular magenta flowers include Dahlias, Peonies, Roses, lilies, and Chrysanthemums.

Passion Red

Thursd’s Passion Red Color

Thursd’s 2023 floral color of the year focuses on passion and what the floral industry represents – deep passion. Passion Red is the color that inspires everyone out there to give everything they do and create with flowers. This deep red is a strong color that unites the passion of the floral industry.

Lavender

Coloro’s Digital Lavender Color

Coloro is bringing the color purple back with Digital Lavender.  This light purple hue is to focus on well-being and a sense of stability and balance. evoking calmness and serenity this is the perfect color for floral in the home or sending to a special someone.

lily of the valley

Lily of The Valley

Understandably, some florists may have a difficulty in getting lilies of the valley or not the easiest flower to use in arrangements and bouquets.  Since the Queen’s passing and Charles’s coronation, this flower will be highly requested in 2023, especially among brides and their wedding bouquets.

floral trend 2023 #4 - barbiecore

Barbiecore Bouquets

Since last year’s color of the year, Orchid Flower, and the upcoming Barbie film, all things Barbie is hitting popularity not only in home decor, and fashion but even flowers. Vibrant hues of pink florals with minimal greenery are making their way into next year’s floral designs.

succulents

Air Purifying Plants

Not only Bold and vivid blooms will have a spotlight next year, but air-purifying plants will also be staking their claim. Boston Ferns, Snake Plants, Succulents, and Prayer Plants will be flying off the shelf not only for their greenery but their ability to absorb CO2 in the air.

pressed flowers

Pressed Flowers

2022 was the year of dried flowers in arrangements and bouquets, and 2023 is becoming the year of pressed flowers. This is proven by the 170+ million views on Tik Tok of DIYers showing different methods of pressing flowers. Florists have also reported more brides asking about different ways of preserving their bridal bouquets as well.

Florists, what Florist Trends are you planning to follow in 2023? Share with us in the comments!

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Floranext Logo

Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

 

 

top-8-social-media-sites-that-matter-to-florists

Top 8 Social Media Sites For Florists

January 5th, 2023 Posted by Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo 10 thoughts on “Top 8 Social Media Sites For Florists”

Top 8 Social Media Sites For Florists

In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.

Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!

#8 – LinkedIn

It’s the leading social networking site for professionals, with about 467 million members, it’s a solid venue for connecting with other local businesses.

Why LinkedIn Matters to Florists

  • Easy to stay in touch with other local businesses
  • Provides a valuable backlink for your SEO
  • Customers can recommend your services on Linkedin

How to get started

  • Connect with local businesses in your area
  • Use the Facebook-like feed to post articles, remind local partners of your brand
  • Write a compelling summary of your flower shop business. (be conceded about your beautiful work and experience)
  • Have a gravitating cover image.
  • Add your products and services.
  • Ask for reviews.

Want tips for how to grow your florist social media followers? Read our tips here.

#7 – YouTube

Creating polished YouTube videos is harder than on many other networks.  Upload videos of your floral wedding work or even how-to videos.  Most folks won’t discover you via YouTube, but you can host your video there and embed it on your florist website.

Why YouTube Matters to Florists

  • Show off wedding videos, link off of your website
  • Great way to increase wedding sales, providing ways to promote on other social platforms by posting your video.
  • A valuable backlink for SEO.

How to get started

  • Make sure to have a Google account when signing up for YouTube.
  • Use your business name as your username on YouTube.
  • A clear description of what your video is about – “industry-specific”.
  • Make the video headline compelling.
  • Make sure your video is public.

#6 – Twitter

Twitter is less a way to get new customers and more a way to build your brand value overall and catch the attention of search engines. Tweet about newsworthy floral-related items during holiday times and you may find yourself re-tweeted by media.

Why Twitter Matters to Florists

  • Participating with this social media real-time giant and showing your customers you’re “With The Times”.
  • Keep in touch with customers – instantly alert your shoppers of specials, news, and events.
  • Engage with your shoppers, Twitter allows you to find out their likes and dislikes and have them give you feedback on your business.
  • Twitter can boost your Google ranking back to good old SEO.

How to get started

  • Use your business username.
  • The profile image is a must.
  • Descriptive industry-specific About Us.
  • Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss your latest news, products, offerings, or events.
  • Don’t forget your hashtags, like a florist, flowers, flower design, etc (a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic)

#5 – Instagram

More than any other social platform, Instagram is a great way to keep in touch with your existing customers through beautiful, artful photographs. Buyers of wedding/event work will often check out Instagram to see examples of your work.

Why Instagram  Matters to Florists

  • Keep in touch with existing customers
  • Easy to maintain
  • Adds credibility for wedding/event purchases
  • Great for SEO

How to get started

  • Determine your goals for signing up for Instagram, increasing customer traffic, selling more products, and creating awareness of your flower business
  • Link your eCommerce website to your bio to direct shoppers to your page

#4 – Pinterest

Pinterest is a great way to showcase image galleries of your wedding/event work – collections of images at local event halls, churches, and other venues will rank highly on Google – and new brides and event managers can find you that way.

Why Pinterest Matters to Florists

  • Pinterest readers use Pinterest to decide to buy and most of all book wedding floral services
  • Collections rank highly on Google – local content can help floral event/wedding buyers find your business
  • Pins last a lifetime – creating high-quality, relevant pins that don’t disappear overnight
  • Great way to provide a catalog of your work – you can even embed Pinterest boards on your florist website
  • Great backlink for images and organic searches on search engines

How to get started

  • Complete your business profile (not personal account) and take your time with adding beautiful images of your work
  • Add content to your bio and include keywords for the floral industry
  • Add your location and your business website to your Pinterest profile

#3 – Yelp

Yelp’s business ratings are some of the most used by consumers to evaluate your business. Bing and Google use Yelp ratings in their search results, so it can drive lots of business if you have great ratings and reviews.

Why Yelp Matters to Florists

  • The website is used most often by consumers who are looking to purchase floral products and services.
  • Provides spectacular SEO for your floral business! (We cannot express enough, this is vital for your ranking on search engines)
  • Leading customer review social platform which is proven to drive traffic to your business resulting in increased sales.
  • Integrated with Apple Maps so users could locate businesses. Making it most valuable in bringing customers to you.
  • Bing local pages showcase Yelp reviews, they have formed a relationship, and these reviews are super important for your SEO.
  • Google shows Yelp reviews as organic search results.

How to get started

  • Fill out your business profile completely
  • Confirm your business through a phone call to get listed immediately (this may not be necessary for all shops)
  • Respond to reviews
  • Offer (nominal) discount to customers to post reviews while they are in your store

#2 – Google My Business

Formally known as Google Places, Google My Business will increase traffic to both your eCommerce online store and your physical location. This is a close #1 for Top Social media platforms – Google My Business is a must for any business owner.

Why Google My Business Matters to Florists

  • Google My Business offers a variety of benefits to a business, especially if people are searching in your specific location for your flower shop.
  • Allowing shoppers quick and easy access to your phone number, address, or hours of operation.
  • Google My Business integrates directly with Google Maps.
  • Google My Business showcases your customer reviews on the Search Engine Results Page (SERP) and Google Maps. High-star reviews help you stand apart from your competitors.
  • One of the best backlinks for maximizing your SEO.

How to get started

  • The first thing is to claim your page, if you have no page,  sign up with your Google account at google.com/business. Your account must be verified before it will start to show on Google local pages.

#1 – Facebook

With 2.23 billion users worldwide, no surprise that Facebook wins the number one spot in our blog. Facebook is vital in helping business owners manage their communications and retain their customers.

Why Facebook Matters to Florists

  • Increased exposure to your business.
  • Shows off your business portfolio and personality.
  • You can reach your targeted audience.
  • Search Engines love, love, love – did we say, love? Facebook Business page URLs are public, making these instantly rank on search engines.
  • Get likes to increase your ranking on search engines. The more likes you receive, the higher you can rank. It’s all about popularity Florists!
  • Allows for customer reviews.
  • Increases website traffic with link posts.

How to get started

  • Haven’t you signed up with Facebook? What are you waiting for? We suggest you read this while you are signing up for Facebook!
  • You must have a personal Facebook page to start a Facebook business page.
  • Your Facebook personal page and the business page will share the same login. (Top right corner of your page  select Create Page)

 

There you have it our fellow florists, Top 8 Social Media Sites that matter to florists. Whether you agree or not, we highly recommend signing up with these social media sites today! Please use our infographic for quick and easy reference. Please feel free to post any questions or comments on these Top 8 Social Media Sites below.

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

the perfect gift

The Perfect Gift – Flowers!

January 1st, 2023 Posted by Blog, Christmas, events, Flower Trends 7 thoughts on “The Perfect Gift – Flowers!”

the-perfect-gift-flowers

Flowers still remain the perfect gift,

regardless of what part of the world you are from!

Nearly every country has a tradition of giving flowers, the art of giving flowers as a gift is seen as a gesture of how deeply someone loves and cares for its receiver. For floral recipients flowers carry a vast amount of symbolism, offering them an inner peace, profound happiness and a lasting memory.

Seems appropriate with the Christmas holiday just around the corner. In this blog, we focus on the symbolism of flowers as gifts around some parts of the world with some flower fun facts.

 

Florist-Flowers-World

 

Flower Gifting Across The World:

 

Flowers-new-years-south-Africa

image via pixabay.com

South Africa

  • Generally, the biggest gift-giving holidays are birthdays and Christmas.
  • Exchanging flowers during the Christmas holiday is a practiced tradition.

 

Florist-Wall-Garden

image via google public domain

 

United Arab Emirates

  • Flowers a very admired in Dubai, the gifting of flowers is for both women and men alike.
  • Dubai is home to the largest Natural Flower Garden (Miracle Garden), with the world’s largest flower wall.
  • Flowers are very appreciated as gifts, no wonder, as coming in at number 7 for the richest country, point proven that flowers are the perfect gift for someone who has everything.

 

flowers-newyears-england

image via pixabay.com

United Kingdom

  • Flowers are given as gifts for all occasions and are very well received, However, did you know that flower giving is also popular for Hogmanay (New Year’s Eve) and New Year’s Day.

 

Italy-Roses

Image via pexels.com

Italy

  • Roses and are mostly given in odd numbers this for any and all occasions. (Sometimes giving 12 roses is actually acceptable when it is for a marriage, as it symbolize lifetime of togetherness)

 

flowers-norway

Image via pexels.com

Norway

  • Floral gifts sent as hostess gifts the morning of the event is more typical, they can be displayed beautifully for the upcoming gathering.
  • Wildflowers are the preferred flower stems, a handpicked look is always appreciated and looked upon as simply beautiful.
  • Keep from giving wreaths as gifts even during the Christmas holiday season, the same goes for even number of the same flower stems

 

Russia-flowers

image via pexels.com

Russia

  • Flowers as gifts in Russia are actually quite popular, again odd numbered floral stems is the way to go.
  • Flower gift giving in Russia tends to be more massive in size, (unless if it’s a birthday, typically single-stem wrapped is acceptable ) stick to as many floral stems as you can, grand and full, with mixed florals of many varieties.
flowers-india

image via pexels.com

India

  • Flowers in India offer a symbolic gesture of graciousness. Customary to give roses, wrapped in bright colors. Green, yellow and red is considered lucky colors. (Be sure not to give white roses)

 

flowers-china

Image via pexels.com

China

  • Giving flowers to teachers is the most respectful way to show appreciation and is practiced by most of the population.
  • Peonies are very well received and are admired mostly at weddings.

 

Flowers-Morocco

image via pexels.com

Morocco

  • Hostess gifts are expected in Morocco, flowers are the number one choice.
  • Another popular gift giving holiday is New Year’s Eve with gifts exchanged between family and friends.

 

fun flower facts

 

 Did you know? – Fun Flower Facts!

Most Europeans give flowers in odd number except 13.

International Women’s Day accounts for the most flower sales in Europe.

Kenya flowers account for 35% of all flower sales in the European Union.

In the 17th century in Holland, tulips were more valuable than gold.

The city of Mt. Vernon, Washington, grows more tulips than the entire country of Holland.

Broccoli is actually a flower.

Hydrangea flowers are pH indicators, turning pink in basic soil and blue in acidic soil.

Dandelions are packed with nutrients, approximately 7,000-13,000 I.U of vitamin A. This goes for their greens.

 

As we can see flowers by far speak the universal language, when given as a gift it becomes a life long memory for its recipient, choose flowers as your gift for all your occasions. Do you have any interesting flower facts, please post below!

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Thank you for reading the Floranext florist blog. Floranext Love Florists and we are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale.Â