As florists, a little competition can be a good thing—but what about televised competition?

With the converging popularity of reality TV, competition shows, and streaming services, should the art of floral design join the trend? Well in 2020, there will be two flower competition shows hitting streaming platforms HBO Max and Netflix.

As a florist, would you compete in one of these shows?

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Full Bloom

Full Bloom is an eight-episode floral competition show that will be streamed on HBO Max starting in 2020. This hour-long floral competition show will feature 10 of America’s top florists vying to be crowned America’s best in floral design.

During the floral competition, it will allow audiences to escape into the floral world as candidates design and execute some of the most wondrous floral creations ever seen.

Each episode features a themed challenge focused on a unique area of the floristry world including fashion, art, events, and weddings. Contestants’ designs and creations will be mentored and judged by legendary floral artists Maurice Harris and Elizabeth Cronin with celebrity florist Simon Lycett serving as host. At the end of each episode, the arrangements made will be given away to remind us to stop and enjoy the beauty of flowers.

No announcement has been made yet in regards to signing up to compete in the second season.

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The Big Flower Fight

Meanwhile, Netflix has ordered a series of their own titled The Big Flower Fight based out of the UK, like the popular Great British Bake Off series.

This eight-part series will be a little different—this series will see ten duos made up of florists, sculptors and garden designers put to the test as they compete in a series of themed challenges to create very large-scale flower installations. Each episode will test a different set of creative and practical skills, from floristry to woodworking and landscaping.

The materials each team can use to create their installation will vary week-by-week, and participants will be encouraged to think about plants that give back to the environment. Each week one team will be eliminated, leaving just three teams to battle in the finale for the champion’s crown.

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Floristry in the Limelight

Floral design has a history as a secretive trade: in the 1700s flowers became a common way to send coded messages. But in recent years, floristry has received a great deal of attention thanks to royal weddings and major films. Will this new mainstream showcase of floristry and floral designs on streaming services boost the demand for flowers? We sure hope so!

Florists, what are your thoughts on these floral competition shows? Would you compete in a floral design show like this? Please share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Flowers are beautiful on their own, but that doesn’t mean you can’t dress them up with a clever presentation!

Florists can get creative not just with their arrangements, but with the presentation of those bouquets. Here are a few suggestions you may want to try!

Vintage Tins and Canisters

Vintage cans go well with flowers that have muted hues, making for a great complimentary tabletop arrangement and evoking that vintage feel.

They might not stand out as much as most other arrangements, but they are supposed to fit in and mesh well with an environment that’s peaceful and calming, with the calm hues of both the flowers and the vintage canisters capturing the atmosphere of the days of yore. Spending an afternoon around these arrangements, with matching tea and small talk, is a perfect way to enjoy these flowers.

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Teacups and Tableware

Tableware looks gorgeous by itself—its purpose is to beautify the food you serve with it, after all. However, it might come as a surprise that tableware can also work as flower vases. Teacups especially are commonly used for miniature arrangements, taking advantage of their small sizes to put an overflow of blooms to its brim.

These arrangements are best put on a small, circular coffee table or an extra ornament to a larger set-up in the dining table, for example.

Wooden Boxes and Crates

Of course, we’ve been looking at designs largely inspired by and meant for the indoor space, but there is also lots of room to design for the outdoors. One reliable go-to for flower designs are wooden boxes or crates, grabbing that countryside vibe and getting a little bit dirty with the arrangement.

Wooden boxes, or even simply adding rough planks around your arrangement, encapsulate the perfect countryside feel that looks great for designs you can put in your backyard, or just by your windowsill for a flavor of the country.

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Baskets and Hat Boxes

Instead of a basket filled with cookies, this basket is flourishing with a bouquet of flowers. Hat boxes also have the same charm as the baskets. Baskets, particularly, have a very unique aesthetic, with its woven design and their seeming appearance to be a portable arrangement. They would also look good with muted hues, as baskets with their usual quotidian colors can be a great complementary addition to any space.

Glassware

Of course, we can’t just skip the original flower vases when speaking about flower designs. The variety of glassware is astounding, and the creative designs most of them have are enough to fit in almost any space of the house. Even basic glass vases can look stunning by adding colored water to the vases. They might be simple, but just like mason jars, this opens up to more possibilities that you can do.

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They are many more creative ways to present flowers, like old suitcases, floral shelves, and even hanging arrangements. With enough creativity and effort, almost anything can be used to complement the beauty of the flowers. Most will feel like a do-it-yourself project, and honestly, flowers look best when you know they had a touch of your creativity as they sit around your space, beautifying it as it should.

Florists, what are some creative ways you present flowers? Please share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Let’s cover some techniques to attract walk-in traffic to your flower shop!

A majority of flowers grow seasonally—depending on your area and the time of year, this will affect the bouquets and designs florists can create at any given time. The ups and downs of a flower shop go along with the seasons. Summer means an abundance of blooms, and the promise of greater walk-in traffic. But that doesn’t mean fall is a lost cause!

Below are a few tips to keep your walk-ins up during fall.

Put Your Best Face Forward

Flower shops thrive on aesthetics, so it should show on your storefront. Put out your best face forward: show off your best masterpieces right at your shop window and focus on the pieces that feature autumn blooms. Some good flowers to feature for these arrangements are mums, dahlias, and amaranths. The clue to having aesthetically pleasing bouquets is to use fall hues of these flowers, making it fit for the days getting shorter and the ushering season.

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Have a Stunning Sign in Front

A big, attractive sign at your door with a witty or creative play on words about your shop will attract attention. Of course, it doesn’t have to be humongous, the idea is for your sign to stand out among those on the same block. Trying out the same fall hues or even a bold contrast against those colors can help you make a statement.

Show Off Your Florist Collection

Show off all available flowers at the shop! You can put them together with your bouquets, place them inside cute flower pots with aesthetically-pleasing designs. Hanging them around the store window, coupled with labels and information about them such as blooming periods, possible colors, and its meaning in the language of flowers.

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Roll Out the Red Carpet

Yes, we mean literally! There’s a reason red carpets are used on special occasions: bright red signifies elegance and extravagance, and putting out a red carpet gives the customers that impression when they enter your store. Letting customers feel luxurious can entice them to pursue the pricier options in your arsenal, and it makes them feel special about their purchases. 

Aside from that, bright red naturally attracts our vision easily, and weaving some red elements around your windows can help control their attention. If you want to focus on some specific parts of your storefront, you can add some red designs around it so that it can capture the people’s attention right away.

Theme Your Space

The beauty of running something like a flower shop with its dependence on the seasons is that you can run themes depending on the season. Putting effort on designing the outer and inner walls of your shop with things that match either the fall season or a theme that you might have chosen to run can go a long way of beautifying your space and have an aesthetic feel that can make customers enjoy their short stay at your store. Of course, it also showcases your own creativity, impressing walk-in people.

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Encourage People Online to Stop By

Of course, all your preparations for your shop can be all for naught if you don’t encourage people to visit your place. Since almost everyone is almost always on the Internet, you should also make your presence known there. Invite people through your social media accounts about some promotions you might have on your shop, and encourage them to take a look around.

For your blogs, you can provide readers with a discount code when they make a purchase right at your store. Post some pictures of your shop and storefront that you put the effort in, so that people are also interested to drop by your store. Show off some trendy bouquets there, too.

Florists, if you work hard enough to attract your customers to enter your shop, you can make it so that your flower shop sales don’t fall in fall. Please share your thoughts and comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Social media marketing gets a lot of buzz, but don’t neglect marketing in your local community!

The local community is your main source of revenue due to its closeness and your ease of access to this audience. Local customers are your first customers, and the immediate intimacy of personal contact gives you instant credibility, trust, and familiarity, making it easier to engage with them. With a low barrier for marketing, converting customers into brand advocates for you will be easy under the right circumstances.

Fortunately, there are very few hoops to jump through, and many ways to engage with your community.

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Positive Floral Elements

There’s great power in associating your brand with positive elements. These positive elements can be anywhere in your community, so always be on the lookout with current happenings and public opinions of several things in the locality. Association is the easiest method to generate interest for your shop, but you also have to be smart about it. There are some sure ways to associate your brand with good examples, like events and shared passions among the community members.

Local Floral Events

Liven up the community by organizing and hosting local events. Possible events that you can run are workshops for flower arrangements and an open house that features rare or seasonal flowers. You can also collaborate with other businesses for local events and try to invite as many people as possible. 

Your space size doesn’t matter; being creative with the events can go big or small. You want the exposure from these events to showcase your business so capitalize on this high time. Aside from the close relationships you can foster, this also opens up opportunities to people who might have been new to your place and can become potential customers.

You don’t always have to take the initiative to organize local events, but be on the lookout for them. If there’s an event somewhere close, bring your brand there. Even a small stall can go a long way of promoting and engaging with the people. In the case of florists, you can even donate bouquets of flowers and help with the decoration of local events. A sash bearing your shop’s name should do the trick, but going beyond won’t be much harm.

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Floral Teams

Aside from events, you can also sponsor teams in the community. A great example would be sponsoring local sports teams that the community itself supports. Let your brand show on their shirts, or donate some materials like water bottles branded with your shop. It’s a win-win situation: you get to help out people who are passionate about something and let them take their chances to bigger and greater places, and you get advertising not just to your community, but also to the bigger and greater places that the teams will go.

Loyalty Program

In these days of subscriptions and memberships, people appreciate being an honored and special part of something. By implementing a loyalty program and offering memberships, you incentivize long-term customers and keep them to your shop, as well as entice new ones to stay with your shop. People under these programs can also become your strongest patrons and advocates once you do your campaigns right.

As a bonus, adding a referral system in your loyalty program can encourage new customers to try out your services and products by incentivizing their first purchases to be discounted, for example.

Under these programs, you can also have giveaways and special promos, helping to generate buzz and interest around your shop.

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Floral Talk

Word of mouth can travel fast, so gather up positive comments among your customers. Ask them what they prefer with your services, highlighting what they liked most. As long as you remind them and thank them for it, the impression lasts.

If you maintain a blog (which we recommend you do), then collate these testimonials and post them there. Since these are all comments from real customers, they are more reliable reviews and posting media that supports their comments (e.g. posting pictures of their bouquets when they liked the arrangement) can generate interest toward your shop.

Know your Customers

The end goal of all these might be to primarily generate interest around your brand, but there is one more thing that you can do while engaging the community: getting to know them. Getting to understand the community and their needs and wants can be crucial to the planning of your products and services. You might want to know when they are most likely to buy flowers and capitalize on that. You can even keep track of best-selling bouquets and flowers. Ultimately, trying to actively know your audience as you engage with them can give very good insights about them.

Engagement with the local community is incredibly easy because they’re just there. There is no need for heavy logistics and trying to make a great first impression. You only need to make the effort to approach the people, and once people get familiar with you, they’ll start to gravitate toward your shop. Eventually, your efforts will be repaid, and sales will boost greatly, simply because you treat your very first customers well, and this can ripple toward the rest of your customer base.

Florists, what is something you do to stay engaged with your community? Please share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Everyone has the same 24-hour day, but some people can achieve so much in this span of time!

The key to this mystery is time management, and everyone from students to business owners like us florists can benefit greatly from managing our time wisely.

Time management allows you to increase productivity by streamlining your processes into manageable bits. Aside from that, it makes work less stressful because everything you do is managed in a way that’s most efficient for you and your team. Ultimately, time management improves all aspects of a flower shop and it will show in your books.

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Daily Planner for Florists

One of the simplest ways to time management is to get a daily planner, whether it be physical or digital. For individuals and self-management, physical planners give you a tangible reminder about the planner so that you will not forget about having it in the first place. However, electronic planners have the advantage of being able to manage not just your time, but also your team members’. Many checklists and team collaboration tools are available on the Internet, but the larger concern is not which platform you should use, but how your team uses it.

SMART Florists

No matter which tool you choose, make sure that the tasks you delegate to your members and to follow the SMART approach.

SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. 

Tasks need to be specific and straight to the point so that everyone else will know what it means and what to do when it is delegated to them. A good example is that instead of saying “Arrange inventory,” it’s better to say “Move the old stocks to the back storage.” Being specific also helps in clarifying possible ambiguities.

Measurable tasks make them easier to manage because it clearly shows progress in the task. If they are put off or cannot be finished within the initial timeframe, it is easy to pick it up the next time because you know specifically where to start with it. Instead of saying “Finish orders,” saying “Finish 10 orders” makes it easier to know how many orders you need to finish and how many you need to do if ever you can’t finish it right away.

Attainable tasks mean that they can be attained easily with the given timeframe reasonably. This might need your knowledge of the team’s strengths and you can delegate tasks to people who can do the tasks better than others and before the deadline. This is largely dependent on your team but a quick tip is to delegate smaller tasks or break down big tasks into smaller bits. Instead of saying “Finish a bouquet,” saying “Propose a design,” then “Design the bouquet,” then “Arrange the flowers,” can be so much better because the bigger tasks can be delegated to multiple people at once.

Relevant and timely tasks refer to the urgency of the tasks. During high time of flower orders, it might be more relevant and timely to prioritize orders, while during the low time it’s better to prioritize shop expansions. Being able to properly recognize the urgency of the tasks to be delegated is a great help in this regard.

The SMART approach is a really good way of managing your tasks, and ultimately, your time. However, there are still many other ways to improve your productivity.

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Florist Time

With the tasks you have, try to measure how much time it takes you to do specific tasks. Identify possible slowdowns or roadblocks in these tasks, then try to improve that regard. For example, if you find yourself taking way too long in finishing a single order, try to find what makes you take too long in an order. Is it the lack of inventory, or the time it takes to move around the shop to get the items? If so, try to order ahead for the former reason, or try to rearrange the shop for the latter reason. Always aim for a measurable improvement in tasks.

Florist Priorities

Prioritization is also crucial in time management. This might be the most important part of it, even. Try to mark urgent, non-urgent and repeat tasks differently, then prioritize them in that order. Urgent tasks can be those which are highly time-constrained, such as express orders. Non-urgent tasks can be those tasks that need not be done right away and are those that you do not do on a regular basis. Repeat tasks are those tasks that you do on a regular basis, although some repetitive tasks can be delegated to urgent tasks, depending on the situation.

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The Pareto principle. Being able to identify the “vital few,” or the 20% that produces 80% of your outcome, from the “useful many” and prioritizing them properly is key to successful time management. To stay on top of all your responsibilities, you should also always try to check all your to-dos and remind your team to check their to-dos. With this single reminder, all your other reminders will fall into place.

With proper time management, not only will your productivity around your shop increase, but you will also have time for yourself, to relax and chill after having a successful day at work, since you have everything at work tidied up.

Florists, what are some ways you prioritize things at work or tools you use for time management? Share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florists interact with charitable donations in many ways!

Donating allows you to help other people in need and give back to your community. Businesses have more incentive to donate, too—charitable giving is good PR, and if your donations qualify, you can get tax deductions.

As much good as donating can be, you want to be careful about doing so. Here are some dos and don’ts of donating so that you can be sustainable and helpful to the community.

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Donating Based on Finances 

The first rule is a simple one: only donate within the limits of your business. Most businesses donate a small percentage of their gross yearly income, around 6%. You can follow that number, or adjust it accordingly. You can also just have a donation fund among your finances, specifically used for donations to charities.

If your finances are unstable or you are having trouble with making a profit, then don’t donate beyond what you can. If you want to save up, you can do volunteerism on charities rather than simply giving money. The disadvantage of this is that most of the time, you cannot use time donated for tax deductions, however, materials and mileage used towards volunteering can qualify, so keep track of these.

Floral Business Values

Donate to charities that align with your business’s values. Try to focus on local groups, because as florists, our brand and revenue benefit more from the vicinity. Getting more hands-on and involved with in your area helps in getting known and getting your name out.

Although you can also opt to donate to national charities, it might be hard to get your brand recognized, and staying near has more benefits on your community in the first place.

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Donating Smartly

Donating smartly means making sure that the charity you’re donating to is a legitimate 501(c)(3) registered with the Internal Revenue Service so that your donations will qualify for a tax deduction. There are some online services that you can use to validate a charity for this purpose.

Meanwhile, other services will help evaluate the impact of your donation—even some well-known charities may allocate funds less effectively than other charities, meaning a local donation for instance will have less weight in your community.

If you are volunteering, try to make some promotional events about them to get the word out, inspire some outside volunteers and earn some good PR.

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Tracking Donations

Keep track of your donations! This is by far the most important part of donating for a business. You need to know how your donations are considered according to the tax rules. You might need to file a tax return where you itemize all your deductions.

You’ll also need a proof of your donation so that you can file for a tax deduction. Material donations usually take on fair market value. Being diligent in keeping track of your forms will get you a long way with them.

Donating has always been a direct form of a humanitarian action, a way of helping out people and causes in need of aid. Not only is it good for PR and tax deductions, it also boosts employee morale, because it makes them feel that they are doing something good for the community as part of your shop. However, one of the biggest pluses of donating is that it shows that you care about the community, and you are trying to make it a better place to stay on, for everyone.

Florists, do you have any advice on donations? Please share your comments below! 

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

As a business owner, there may come a time to embark on a new adventure!

You might have also found that your business is ripe for sale!

The general technical term of selling and buying a business is “mergers and acquisitions,” commonly shortened to M&A, and this process can take a fairly long time to process, anywhere from 6 months to several years. However, in order to actually sell your business, you should prime your business so that potential buyers will surely buy it and you can sell it to its maximum value.

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Keeping Records

One of the most important ways to prepare your business for sale is to keep your books and accounting records clean, transparent, and organized.

When buyers seek to buy your business, financial records are one of the first things they will ask to see. Businesses that follow generally accepted accounting practices are also valued higher than those that don’t. It also gives the image of a well-managed business, so you should try to ask help from your dedicated accountants, or hire an accounting firm to do the job for you. Buyers will look for the past five years of your records, so preparing these is crucial.

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Prepare Your Floral Business

To fully prepare your business for a new owner, it should also have management that’s not heavily dependent on the owner. Your employees should not be reliant on you to function efficiently. You need to put up an effective organizational chart that clearly shows the chain of command.

You also need to establish a clear set of goals and objectives (often in the form of a vision) which guide the processes and operations in the business. By making your manpower self-sufficient, you can assure the buyer that the business will not go down by the time it is sold to them.

Establishing a good image for your business’s brand also helps increase the valuation of your business. A good way to create that image is to boost your online presence, such as in social media and search engines, optimizing it to be more easily found. You should try to make your website and social media ratings to be positive.

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Lastly, think over about when you want to sell your business. Selling a business is often regarded as a smart business move for entrepreneurs, but you also need to be smart about when. You are a veteran in the industry, you know the trends and therefore you know when your business can be most valuable. Take advantage of this time and prep your business for selling.

Florists, have you sold or purchased your flower shop recently? What are some good key advice for those who are wanting to sell or purchase a flower shop? Please share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Why should florists keep their software up to date?

You might think it odd for florists to spend time finding the right software tools. After all, most of your job revolves around having a good eye for design and a floral touch. However, when you get into the business, you’ll quickly realize that having convenient software tools is essential.

There are software applications available that let you create customer accounts where you can store related information like saved addresses and preferences as well as their order history. You may also have a website to allow customers to order online. Perhaps the most important reason for this focus on software is because of credit cards, in order to have the right software to handle payments from different cards.

Florist Point of Sale Software

Some of the software applications that you might need are POS software. A POS, or point-of-sale system, for a flower shop, needs to have a database that lets you store customer accounts and do the things mentioned above.

A good florist POS system should also allow you to process cards from different merchants or your own. 

There are also the management systems which can include a POS system, among other things. Some advanced management systems let you store and even create event proposals with ease, some even providing you with a professional template to start with.

This also lets you generate reports in either a weekly or monthly basis. One other great feature of these management systems is that they can track your sales, with integration with your POS system, which is perfect for your accounting books. There are many other kinds of software applications that can be helpful to a flower shop, like Floranext Advanced Point of Sale. 

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Keeping Software Updated

Many companies don’t bother updating their programs, and some even refuse to update, thinking it’s just a waste of time and disk space. Little do many people know that working with outdated software brings greater risks to your workflow, and can bring more inconvenience rather than help. Many are skeptical of updates, but here are a few reasons that you should not be!

Updates, especially those that improve the program into a new version, usually bring a new array of features for the software. These new features can be useful to add to your workflow, especially the quality-of-life feature improvements, and some are just fancy features that you can freely turn off or opt-out if you don’t feel like using it.

New features can also let you stay on top of the latest trends in the industry. When there are new standards rising like the digital wallet, updating can let you cater to new trends with no problem.

Minor updates, on the other hand, tend to fix bugs that have been reported. This is one of the biggest reasons for you to update your software to the latest version. If you are one of the users who are experiencing these bugs, then it is imperative for you to indeed update, no excuses.

With software programs that are cloud-based, like Floranext, your software is automatically updated when bugs are fixed or new features are developed. 

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Along with fixing bugs, the latest version of the software overall improves the reliability of the program. In time- and performance-critical fields like businesses, reliability is champ, and developers understand this.

That’s why they encourage you to update to the latest version because they have tested it to be more reliable than the one before. You would not want your POS system to break down while you’re handling payments, right? 

Again having cloud-based software like Floranext Point Of Sale System, your system is automatically upgraded to the latest update. 

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Create Beautiful and Profesional Proposals with BloomsBy Wedding Floral Management Software

BloomsBy supports floral designers every step of their floral event planning. You can create professional wedding/event proposals, increase profits, create floral contracts, stem counts, and collect payments all with BloomsBy’s floral wedding management software available on PC/Mac and iPad app. 

Try BloomsBy Today!

Features of BloomsBy Wedding Floral Management Software

Make Your Job Easier

With BloomsBy Proposals, floral designers can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.

Easy to Use

With the new BloomsBy Proposal user interface, BloomsBy proposals are easy to create, organize and manage. Floral designers are able to build a floral arrangement from the bottom up with flowers and supplies.

Customize Each Proposal Email

Add your business’ personal touch by adding a personalized message to each proposal with a customizable email template. Each client is different and adding that personal touch matters.

Inspiration Page 

Add your customer’s inspirational photos to the proposal as a guide for creating the flowers for their special event. 

Take Payments

Track, schedule, and take customer credit cards for deposits and payments.

Increase Your Profits

Add markup, labor and then easily check to make sure you are pricing your flowers correctly. Making sure your weddings and events are fairly priced yet profitable.

Flower Catalog

With the BloomsBy Proposals flower catalog, it gives you the opportunity to record your pricing for your flowers and use these to help build your beautiful and professional proposals.

Building Components

Build components like bridal bouquets, boutonnieres and more by adding the specified number of flowers for every arrangement.

Shopping Lists

Flowers and supplies composed to build your proposals can help generate a shopping list to order flowers and supplies.

Cloud-Based Software

Use BloomsBy proposals on your own computers, choose the best platform for you. Available on PC/MAC and iPad App.

Why try BloomsBy Wedding Floral Management Software?

BloomsBy understands that florist wedding and events are a core part of a floral business and creating beautiful proposals can be challenging.

We’ve all been there before: notes, images, spreadsheets, word documents and countless emails sent back and forth between your clients can be a nightmare. So why not use one program to make professional proposals and keep everything organized?

Get rid of the multiple programs and keep everything organized with BlooomsBy Wedding Floral Management Software. 

Start giving your wedding and event proposals more impact with BlooomsBy Wedding Floral Management Software today and focus on what’s really important, your floral business!

Try BloomsBy Today!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.