Posts by idalina

It’s Not Personal…It’s the Flower Business!

August 15th, 2018 Posted by Become A Floral Designer, Florist Operations, Florist Profits 0 thoughts on “It’s Not Personal…It’s the Flower Business!”

The floral business is fast evolving, leave behind your preconceptions about the way it’s run.

Floristry is competitive, and it’s important to have a firm business plan and policies for your customers, employees, and shop alike. How do you establish policies that will stick if you are new to the floral business? The solution is simple: get comfortable with the phrase “It’s not personal, its business.”

We promise you that making some simple changes in your flower business will not in any way hurt your profits—to the contrary, you can expect to profit more. To be constantly evolving your business means to treat it as such, and not cross wires with your personal life. Here’s how.

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Friendships and the Floral Business

It’s no wonder many florists really like their customers and vice versa, it’s common sense that the customers who gravitate to your business will be the ones that are friendliest to you.

So what is all the fuss about friendship in business? Well, the fact that florists are so giving by nature, some shops may misconstrue their relationships with customers and start giving them freebies. It can be helpful to give a customer a reason to do business with you in the future, but be careful of overdoing it.

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Employee Policies

The most relaxed job I ever had was my job in a flower shop. The environment was so laid-back and there were few rules for conduct as long as I showed up and did my work. We needed structure, and your floral business will benefit from having firm employee policies and guidelines.

That starts with putting policy in writing. First, explicate a policy to keep waste under control. Supplies cost money—that tiny wire on the floor, bits of ribbon, scraps of tissue paper—all employees should have respect for your supplies.

It’s worth noting that some communities have many flower shops, and some florists hire part-time floral designers that may also work for a competitor a few miles away or the next town over. If this is not a concern to you, then no problem—but if it does, take this into account as you write your waste policy.

Next, every employee should be taught how to upsell and offer add-ons to a customer with their order. This is an easy way to win some extra sales.

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Event Contract Terms

If you design for many weddings or events, then you absolutely must have terms signed by the customer. Remember even though this may be a customer you think of as a friend, it’s a business relationship and no one can blame you for keeping yourself covered.

All terms must be clear—all delivery stops on contract, deposit requirements, cancellation requirements and substitution policy. This will protect you and save you money in the long run. There is nothing worse than having a customer contradict you when you have nothing to back up what you know to be true. Put it all down in black and white.

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Customer Assumptions

We all know what works in our flower shop and for our customers, so why try something new and different? Maybe a new floral design style isn’t your style, but it’s trending. Maybe it won’t work for you, but maybe it will!

You must keep evolving and trying new things in the floral industry. If certain flower stems in your area are too costly to keep all the time, maybe offer them once a month and charge more so that you make a profit.

Never assume your customers won’t like or buy something. You may be right, but if you’re wrong you will be losing out on gaining new prospective customers and profits.

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High Maintenance, Low Profit

We often hear how some customers and services can deplete profits. Now is the time to make a change and reevaluate.

First, let’s consider customers who are low profit and super high maintenance. Sometimes it’s okay to gently say “no” to the customer. Working on quality service is always best if you feel quality will be subpar or customer is just impossible to please by all means just say no (in a nicer way of course). This is your repetition on the line and remember everyone today is a critic with easy access to review you online which can really be determined to your business.

Think of every customer as a critic and do your very best to achieve a great review for every order—regardless if they review you or not. Also, keep in mind that customers who are unhappy with your service are the first ones to offer their review. If you feel you can’t accommodate an event during a busy week, then simply say no. If you feel the customer is just too hard, just say no.

Last, if you are with a wire service, double check that you are making a genuine profit. Not a few hundred dollars a year, that won’t cut it when you account for mortgage/rent, utilities, etc. Wire service companies are not your partners, they are in it for their own profits. It may sound cynical, but as a business owner you should be too!


Florists, what are some important rules you feel should be included above? Please share your feedback any related questions in the comment section below!

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Behind the Scenes of the Floranext 2018 Web Floral Catalog

August 8th, 2018 Posted by Floral Design 0 thoughts on “Behind the Scenes of the Floranext 2018 Web Floral Catalog”

From conception to creation, the Floranext 2018 web floral catalog was a profound experience for all involved.

 

Floranext 2018 Product Catalog – web collection is finally here!

Since January, the Floranext team has been working hard behind the scenes to develop our first Floranext floral product catalog. With multiple requests from our customers, a vision has become a reality and out catalog was launched in late July. 

The process of developing a product catalog from conception to creation was a profound experience for all involved. We thought our readers might be interested in a behind-the-scenes look at the creation of our floral catalog.

 

 

Where to Begin?

A lot of factors go into developing a product catalog, as we learned, from deciding style and color to flowers and containers.

Here at Floranext, we wanted to create a floral catalog that could be easily sold on any of our customer’s websites, customers could find an arrangement in their budget and the flowers and supplies could be easily and readily available no matter where your floral business is located. 

 

 

Not only is color, style, flowers, and supplies important but also putting in the consideration of the cost, labor, and markup of each arrangement, making sure florists who use our catalog can cover their costs and make a profit.  Spreadsheets became our friend during this process. Every detail of each arrangement and the collection, such as names, descriptions, recipes, and cost were recorded. 

After hours of narrowing down over 50+ arrangments that best represent everyday arrangements for our floral catalog, it was time to begin!

 

 

Location, Creation, & Action!

It was now time to send our project to our Floranext floral designer, find a location where flowers and supplies could be processed and the arrangements could be stored and find a photographer. 

Floranext would like to give a special thanks to one of our customers, Saralina Wehbi and Gabriela, owners of Willow Florist in North Vancouver BC, for being gracious hostesses by donating their space for us to create this awesome floral catalog.

 

Jarusha Brown, from Jarusha Brown Photography in Vancouver, BC, graciously took on the task of photographing our catalog. Jarusha and our designer worked hard to make sure the lighting, angles, and arrangements were ready for their catalog debut!

 

 

A colorful arrangement ready for its close up Mr. Demille… Ms. Brown!

 


Floranext again wishes to thank everyone who participated in developing out first floral product catalog. Floranext customers who would like a copy of the Floranext 2018 Floral Product Catalog – web Collection, Please click on the link Below!

Floranext 2018 Product Catalog – Web Collection 

 

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

Top 5 Florist August Checklist Tips!

August 1st, 2018 Posted by design prepping, Floral Design, Floral Supplys, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites 5 thoughts on “Top 5 Florist August Checklist Tips!”

As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop’s needs.

With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.

September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn’t get to. August is a great month to get to some organizing, marketing, and peace of mind.

Image via Shutterstock

1. Sell a New Floral Product!

Nothing motivates new customers more than new offerings. The same goes for the flower shop staff: excitement, intrigue, and passion will help you sell. Place your orders now so you are all ready for the new product sales to come September.

Think about offering something new. We love the idea of floral boxes, for one—these are really popular with consumers and also allows for adding your logo which is double marketing.

Here is a list of possible items to offer:

  • Hat boxes/boxes
  • Floral totes
  • Succulents
  • Plants
  • Luxury sweets (meringue cookies, truffles, etc.)
  • Gift cards

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2. Reanalyze Your Floral Website!

Take a good look at your floral website. Is it captivating to you? Is it easy to browse and checkout with? Do you have enough content? How are you showing up on search engines?

These can be difficult questions to answer, but your website is your online store open 24/7, and a direct expression of your brand. Check your ranking on search engines, check your reviews, and be vigilant in making sure your floral website represents you.

Things important on your floral website:

  • Fully-secure website (https instead of http)
  • Responsive website, mobile-friendly
  • Correct pricing
  • Professional-looking images
  • About Us write-up of at least 300 words
  • Areas of delivery
  • Venues, funeral homes and hospitals you deliver to
  • Wedding gallery/event write-up
  • A blog

We can not encourage you enough to have a blog on your floral website, blogs are awesome because you can discuss any topic. Blogs help your website list better on search engines and ultimately gain your brand great notoriety.

Image via Shutterstock

3. Create a Showcase Entry/Window Display!

If you can get your creative juices flowing with floral specific window display, your imagination should run free here. If you do not have a window display option, create a shop center display.

Let’s ring in the coming season with visual hypnosis, take beautiful pictures and post on all your social media sites and watch as you gain new likes and followers.

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4. Get Your Floral Newsletter On!

Flower shop promotions are the best way to create a buzz—send out a newsletter to all your email customers with offerings. The best part about newsletters is that you are creating a memory for the email recipients with your brand name, and best of all, email marketing works to get foot traffic.

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5. Spruce Up the Place!

I’m sure everyone’s shop is as neat as can be, but let’s just take a step back and using all the senses, walk around your flower shop. This is not only for the customers but for all who work at the flower shop as well. Make sure inventory is organized—ribbon, wire, tape and so on.

Manage your floral displays, make sure your surfaces are free of dust and get your floral refrigerator clean.

 

Florists, what are important things you do in August to prepare for the season ahead? Please share your feedback any related questions in the comment section below!

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Top6ThingsEveryFloristShouldSell

Top 6 Things Every Florist Should Sell In 2019!

August 1st, 2018 Posted by Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop 6 thoughts on “Top 6 Things Every Florist Should Sell In 2019!”

Top-6-Things-Every-Florist-Should-Sell-In-2017!

 It surprises us how many florists only sell flowers in their flower shops.

This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits.

Another point is that owning a flower shop gives you quite a huge advantage in the retail business market. Florists you can actually carry and sell various gift items in your store, still keeping with the flower shop nostalgia.

In this blog, let’s talk about what customers are gravitating to and list the 6 Must Sell Retail items in 2019 in your floral business.

 

birthday-florist

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6. Greeting Cards

Floral retail greeting cards, in our opinion, are a must in a flower shop. Most customers write messages when purchasing a floral arrangement and we all know how much content customers try to fit on the little floral cards.

  • Create a small greeting card display with a variety greeting cards for holidays and occasions.
  • Choose trendy or artsy cards. The key here is to sell something unique and only found at your flower shop.
  • Have various greeting card designs. Floral is great- but it’s perfectly OK to have greeting cards without flowers on them. See what attracts you and offer various looks, consider going for a more current look.
  • Keep your greeting card display close to checkout, preferably next to the free flower message cards.
florist-decor

image via Shutterstock

5. Home Decor

Statistics show that consumers spend approximately $65 million a year on home decor items.  The great thing with home decor is that consumers love browsing these items and most will generally purchase something after browsing.

We do not want to have home decor items take over your flower shop. Create a small display with various items. Leave enough room for consumers to look and pick items up and move around.

So what kind of home decor can you sell?

  • Bowls, Ceramics, and Vases
  • Toss Pillows
  • Throw Blankets
  • Luxury Candles
  • Art
  • Faux Flowers

 

florist-perfume

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4. Fragrance

The number of women who receive perfume as a gift is 50% and approximately 80% of both women and men buy fragrance. So why not sell fragrance at your flower shop?  Find a fragrance supplier in keeping with your look and feel. We want to make sure that your fragrance items are quality and smell enticing.

  • Offer a fragrance line that is not carried in competitors stores.
  • Make sure to offer gift bundles which include your fragrance. Flowers & Perfume – watch them sell!
  • Decorate an area designated to your fragrance items.

Tip: There are so many suppliers of retail fragrances, we encourage you to select a great line which may be a tad more pricey. Consumers know quality and with fragrance its all about the alluring scent. 

 

chocolate

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3. Chocolates

Although chocolates in a small business do not gravitate to consumers as much as other items mentioned, we still feel as if chocolates deserves the #3 spot.  Chocolates and flowers go hand and hand and most important is finding the right supplier of your chocolates. Flower shops who offered high-end chocolates and marketed them correctly actually made substantial profits.

  • Offer high-end quality chocolates. Small and large beautifully displayed chocolate boxes.
  • Have various individually wrapped chocolates for purchase. Your patrons are very likely to indulge in one sweet chocolate morsel than a whole box.  Keep these by your checkout area.
  • Sell bundles which include a great deal for flowers and chocolates. It’s a good idea to include other items you sell such as perfume.
florist-containers1

image via Shutterstock

2. Unique Planters

Planters are all the rage now! Take beautiful green plants and add some to unique planters. Unique planters could have a place under home decor, however, they are so huge we thought it fitting to give them a place all by themselves.

  • Zinc wall hanging planters – wow these are absolutely spectacular and such a presence.  These will surely attract customers and impulse buys bringing in huge profits.
  • Ceramic animal planters in fun modern colors. These are super fun and believe it or not, so popular. Most purchased are llamas, foxes, hedgehogs, and turtles. These have a modern flair to them.
  • All white accents have been popular for a while now however with these planters pay close attention to flowing shapes and odd organic looks.
  • Hanging planters – we are talking higher end hanging planters with colors of yellows, teal, whites, and grays.
  • Wall scape planters allow the customer to make plant art. This is a new trend we see sticking around for a long time.  Grays and whites are the most popular colors.

 

florist-containers

image via Shutterstock

1. Succulents Terrariums

Succulents get the #1 spot because they are purchased by such a large demographic of consumers. While shopping at a high-end home decor/furniture store, there were succulents and succulent terrariums for sale. Besides the fact that this home store is now selling live plants, was the many customers hovering over them and putting them in their carts.

Ranging in price were tiny terrariums at $48.00 and way up over $150.00+. No wonder home decor stores are jumping on the succulent bandwagon and selling succulents and making a huge profit.

  • Offer various individual succulents for sale.
  • Have succulent terrariums displayed around your flower shop showroom.
  • Pay close attention to the vessel customers are gravitating to.
  • Succulents make great gifts for men and women alike and are a huge hit with businesses.
  • If possible, bring your succulents outside, to lure traffic into your flower shop.
  • Offer hanging terrariums. Besides being a great selling item, they look so beautiful when displayed in your flower shop.

Florists have a retail item in your store that is a great seller?  What are your customers gravitating to? Please share any retail items you feel are important to sell in a flower shop in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

How to Promote Your Floral Business on Instagram!

July 18th, 2018 Posted by Blog, Floral Design, Floral Instagram, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites, florist-software, photos 2 thoughts on “How to Promote Your Floral Business on Instagram!”

Promoting on Instagram is a great way to gain new customers and grow your floral brand!

So why aren’t more floral professionals taking advantage of the Instagram community to market their flower business? Perhaps because some floral professionals don’t know how to utilize Instagram to its fullest advantage.

With Instagram reaching 1 billion active monthly users this past month, it’s important to understand this audience. Instagram is a trendy social media platform with a lot of influence. Read on for some easy ways to get started promoting your floral business on Instagram.

Image via Shutterstock

Create an Instagram Floral Business Account

If you haven’t already done so, create a business Instagram account. Having a business account allows you to link to your floral website, connect your business Facebook page, and display shop contact phone numbers and email addresses.

Make sure to include your website link to direct users to your floral website. There is only one option for a link, but this “backlink” does help build your SEO visibility as well.

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Be Clear On Image Quality

Creating a post on Instagram does require a little bit of time and effort. Make sure your images are clear, composed properly, and look professional. On Instagram your marketing is primarily visual. Appealing images will gather you more followers, so invest some time in taking quality images of your floral products.

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Engage Other Users

In order to build your brand and credibility, you must be an active participant on Instagram. Be sure to follow your followers back as well as other businesses, mentors, and other floral professionals to engage in conversation and gain more visibility to those users’ followers.

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Get #Hashtaging

Hashtagging has never been more important to the Instagram platform than it is today. makes sure to use relevant hashtags on each post, don’t just copy and paste the same hashtags to all of them—Instagram’s algorithms demote successive posts with repeated hashtags as a measure to cut down on spam.

Instagram users can now also mark hashtag they don’t want to see, which helps Instagram’s algorithms show them other new content. This is yet another reason to use a variety of hashtags, in case a user is filtering out one that you use.

Remember, hashtags are a way of organizing content, and many users do search through a given hashtag, they’re not just for decoration.

Facebook and Instagram: Two Peas in a Pod

Facebook owns Instagram, so it helps to think of them as closely related. Connect your Facebook business page (not your personal Facebook account!) with your business Instagram to enable double-posting. This will boost your visibility to reach a wider amount of users between the two platforms.

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Start a Contest Trend

Contests are direct marketing with a twist, and have broad appeal to many Instagram users. Invite users to interact with your page with posts like “Share your favorite flower” or “Your pet with flowers” and so on. The possibilities are endless, and sharing on both Instagram and Facebook is a sure way to gain as many participating users as possible.

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Showcase Your Floral Operations

Posting your floral arrangements is great, however it is helpful to mix it up with other image posts that are personal to your floral business. This gives your followers a sense of knowing who you are, and a more personal connection to you and your floral business. Create postings for your employees, shop pets, floral designs in progress, and silly fun images to allow followers a glimpse of daily life around the shop.

 

Florists, do you have any important advice for florists on Instagram? Please share your feedback any related questions in the comment section below!

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Flowers as a Side-Gig: Yea or Nay?

July 11th, 2018 Posted by Become A Floral Designer, Blog, design prepping, Floral Design, Floral Instagram, Florist Resources 4 thoughts on “Flowers as a Side-Gig: Yea or Nay?”

 Have you dreamed of starting your own floral business, but can’t quit your day job?

To casual flower enthusiast, the notion to go into business with flowers can be quite compelling. But how do you manage a floral start-up when you have bills to pay? How do you turn your dream of running a floral business into a successful part-time gig?

The objective is to be a successful part-time floral designer so that one you day you can quit your day job and focus on florals full-time. With work and dedication anything can be accomplished, but what can you do to make sure that your passion for flowers stabilizes you and allows for a creative outlet regardless if you still need to work your part-time job to make ends meet?

Image via Instagram by @lucytheflower

 How Is Your Flower Designing?

The most important job criteria for establishing a successful flower business is floral designing. Do you know how to design flowers? Of course, every florist has their own technique or signature style, but there is an art to designing flowers. It always looks easier than it actually is. If you are not knowledgeable in the 5 main principles below, see our Flower Design 101 article.

  1. Balance
  2. Harmony
  3. Proportion
  4. Movement
  5. Unity

Remember that designing flowers is more than just arranging them, you must also understand proper prepping for longevity.

If you feel you may not be a professional-level floral designer, please take classes or find a mentor at a local flower shop. This is the first, most basic key to your success as a floral designer.

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 What Are Your Floral Business Goals?

Since we’ve established you would like to have a floral business part-time, what type of floral services do you plan to offer? There is a difference between running a successful flower event business than one for everyday flowers.

Establishing a part-time floral event company is a lot easier than doing a full-service everyday flower business on a part-time schedule.

Sketch out your goals on paper for your floral business and decide which model you’d like to pursue.

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 Have You Marketed For Flowers?

Ah, marketing! It may seem like a subject you need a degree in. Marketing means promoting and selling your products and services which includes market research, public relations, and customer support. So essentially think of it as beefed-up advertising.

Prior to launching your business, make sure that you have the basis for full-fledged marketing of your floral brand by signing up with social media sites.

Another thing to consider is running a Google Ad.

  • Domain name
  • Website 
  • Facebook 
  • Twitter 
  • Google Bussines
  • Yelp 
  • Instagram 
  • Pinterest 
  • Snapchat 

This is the beginning of your marketing journey—remember, marketing your business does not end and needs to be done consistently.

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 Florals as a Past-time?

In order for your floral business to work, you should not think of it as a hobby. We all enjoy our own special hobbies like crafting, gardening, hiking and so on, but in order to turn your floral business into a profitable successful business, it needs to be more than just a hobby.

You need to invest your time and energy in promoting during your time, not at your day job.

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 Are You Ready to Be a Floral Professional? 

Running a part-time floral business is doable and if you have a talented creative floral designing skill, proper planning, marketing, tools, and space is needed. There have been many famous successful florists who started in their kitchen part-time and now have successful flower storefronts.

Image via Shutterstock

Floranext understands that this can be a sensitive topic for florists who pour a lot of their personal time, energy, and money into their flower business brick and mortar. Our goal was simply to give amateur designers who may be interested in the florist industry a sense of the work and dedication it takes to become a successful full-time florist.

We know as well as you that floristry is not a trade one should enter into lightly, and we also understand that florists can be competitive. However, we do not like to discourage people with a dream who may not be in a financial position to achieve it yet, and we welcome all with a passion for floristry to help grow our industry.

 

Florists, do you have any important advice or feedback for florists who love flowers but can’t quit their day job just yet? Please share your feedback any related questions in the comment section below.

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Florists, Are You Marketing For Generation Z?

June 27th, 2018 Posted by Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Flower Trends 3 thoughts on “Florists, Are You Marketing For Generation Z?”

You’ve adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z?

According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you’ll be ready when this generation starts entering the workforce and expanding their consuming habits.

Image via Shutterstock

Engaging Gen Z

Gen Zers are known for their ability to multitask with their devices. It is important to take this into account when doing your floral marketing—a simple social media ad or promotional Youtube video may not be impactful enough to grab their attention. Ironically, this means Gen Zers have a higher tolerance for social media ads than previous generations.

Image via Shutterstock

Getting To Know Gen Z

Knowing your consumers is the most important part of marketing to them.

As a generation, Gen Zers are diverse and culturally open-minded. They downplay traditional gender roles and want to make a difference. They also have goals—some call them “dreamers,” but often in a positive way—they will not let anyone stop them from following their passions.

So what can the floral industry do to grab their attention? You can start by brushing up on their preferred social media. Gen Z uses different social media platforms for different kinds of activity.

  • Facebook: Used mostly for information
  • Instagram: Displaying their ambitions—Instagram is the most popular platform for building a personal brand and for brand discovery
  • Snapchat:  Sharing snapshots of daily life
  • Twitter: News source
  • Youtube: Entertainment and instructional/tutorial videos
  • Pinterest: Inspiration

Instagram and Snapchat are sometimes called “intimacy builders,” making these platforms the best way to showcase your floral ads, with Facebook close behind.

Knowing the ways in which these social media platforms work for the Gen Zers is a way of tailoring your marketing to work for them. Remember to always be authentic as well!

Image via Shutterstock

An Open-Minded Generation

Gen Z is one of the most open-minded and diverse generations, with a famously nonjudgmental mindset and a spirit of tolerance. Floral professionals should take note and create captivating social media ads that are socially diverse.

Image via Shutterstock

Mobile-Friendly Floral Websites  

If your floral website is not responsive or otherwise mobile friendly, get it optimized as soon as possible. Gen Zers spend lots of time on their mobile devices, and other devices (including computers!) are secondary. Make sure your floral website is mobile responsive.

Image via Shutterstock

Gen Z Do-Gooders

Gen Z is all about making a difference, from helping the environment or buying for a cause. Gen Z likes doing good for the economy, the environment, and their community.

Image via Shutterstock

Let’s face it, branding flowers is not always easy. However, with social media sites like Instagram and Pinterest the floral industry is making huge waves, and in the last few years the growth has been tremendous.

Gen Zers are taking notice of the beautiful floral designs on tablescapes, events, and birthdays.  Gen Zers appreciate flowers and inspiring designs, it’s up to the floral professionals to update their marketing and flower shop for this tech-savvy generation. Lacking social media will certainly affect your floral business in years to come. Online floral branding is key for the survival of your flower business.

 

Florists, we would love to hear your feedback on Generation Z! Let us know in the comment section below!


Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

Top 4 Ways to Get Floral Business Reviews!

June 12th, 2018 Posted by Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, seo 1 thought on “Top 4 Ways to Get Floral Business Reviews!”

We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.

Unfortunately, many satisfied customers will not leave a review, but you’ll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.

Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat negative online reviews is with positive reviews.

With some florists now entering their slower months of the year, now is a great time to start building a strategy for garnering more online customers reviews.

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1. Offer Discounts for Floral Reviews

The power of a discount, don’t believe me, try it for your self. The task can be as simple as adding a notice on your counter or florist website. The sign can say something along the lines of, “Google & Yelp On-the-Spot Reviews get $5 off.” If you really need the reviews, offer a $10 discount. Remember, this is all part of marketing and can be written off.

Good to Know: While at a big box home store, at the end of the sale I was invited to leave my cashier an online review for a chance to win $500 gift card. Although the chances I would win this gift card were slim, it did encourage me to leave a review and the store only foots the bill for a single gift card.

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2. Be Direct—Request a Review!

While we’re thankful for the customers that give us positive online reviews without asking, let’s face it—most of the time customers are not privy to online reviews or aware of the impact they have, therefore we must be direct and simply ask.

  • Ask customers after a sale, either by phone or in person
  • Be sure to ask customers on your floral website
  • Email customers with a link to review your flower shop with website order confirmation
  • Be blunt and post links on social media to your review pages asking for reviews

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3. Make Leaving a Floral Review Easy and Accessible

We all think customers know how to leave reviews online, the fact is that some do and most don’t or rather not take so much effort. Make the process for reviewing your floral business easy and we mean as easy as ultimately possible.
  • Have a direct link on your website to your review page; the home page is great, however using this link on multiple pages improves visibility
  • Have an iPad or another device at your counter with your review page open and ready for action
  • Send monthly or quarterly emails to your customers to review you with a direct link to your review page
  • Add your social media address to your business cards—make sure your social media has all the appropriate links to your review pages

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4. Be Responsive When You Get a Floral Review

When getting reviews—good or bad—you must respond either with a grateful “thank you,” or with your version of the story. Nothing entices customers to leave a review more than when they see the business is acknowledging your interactions. Feeling they got the owner’s attention and feedback can be very gratifying to customers.

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Some Ways Reviews Help Your Floral Business Thrive

  • High SEO impact, making your brand stand out from competitors on search engines
  • Reviews can show on online search engines lists raising your placement
  • Influences consumers into making a purchase
  • Offers business credibility

Getting a Bad Review

This all said, we don’t want you to dwell on the occasional negative review. Yes, they can be annoying and even flat-out untrue, however having a good balance actually ranks your brand best. The key is a few poor reviews, with appropriate non-defensive response with good reviews, makes your business look legitimate, and also shows you care enough to respond and ultimately that is what customers want to see. Click here to learn more about the ways bad reviews can be helpful.

 

For florists who would never think of asking for reviews, it good to start building reviews into your everyday business tactics, just like asking a customer if they would like an add-on or upgrade. We cannot emphasize enough how important these are in building your online reputation and brand.

 

Florists, do you have any advice or questions regarding online customer reviews? Please share your feedback, tips, or questions in the comment section below.

 

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Florists, You Made It! 2018 Valentine’s Day Results

February 28th, 2018 Posted by Blog, Floral Holiday Tips, Florist Marketing, Survey, Valentine's Day 0 thoughts on “Florists, You Made It! 2018 Valentine’s Day Results”

The Results Are In!
Floranext Valentine’s Day 2018 Survey Results

Thank you all for participating in our Valentines Day 2018 Survey. We had an overwhelming number of responses, and your feedback is very valuable in determining the floral industry’s success and helping other florists as well as new and upcoming florists.

We surveyed over 10,000 florists. Approximately 90% of participants were located in the US and Canada.

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Q1. When did you start receiving orders for Valentine’s Day?

Week of Jan 28-Feb 3

#1 Answer with 40.5%

#2 Answer, Week of Feb 4 – Feb 10 (28.4%)
#3 Answers (virtual tie), Week of Jan 7- Jan 13 and Week of Feb 11- Feb 14 (8.1%)

Q2. What was your top-selling product this Valentine’s holiday?

Red Roses (dozen)

#1 Answer with 47.3%

#2 Answer, Mixed flowers in vase (32.4%)
#3 Answer, Wrapped bouquet (6.8%)

Q3. Would you say the 2018 Valentine’s holiday was better than last year for sales?

Yes 

#1 Answer with 66.2%

#2 Answer, No (25.7%)
#3 Answer, Don’t Know (8.1%)

Q4. How many more orders did you receive this year?

26-50 

#1 Answer with 18.9%

#2 Answer, 51-100 (16.2%)
#3 Answer Tied, Don’t know and 101-200 (8.1%)

Results were very close!

Q5. How many new employees did you hire this Valentine’s season?

2 Drivers – 1 Front of Store & 2 Floral Designers 

#1 Answer with 64.8%

#2 Answer, 3 drivers – 2 runner – 1 front of store -4 floral designers (24.3%)

#3 Answer, 5 + drivers (8.6%)


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Q6. Did you receive more website Valentine’s Day orders this year than last year?

Yes

#1 Answer with 56.8%

#2 Answer, No (23%)
#3 Answer, Don’t know (20.3%)

Q7. How many more website orders did you receive this Valentine’s holiday?

50-100

#1 Answer with 48.8%

#2 Answer, 25-45 (18.9%)
#3 Answer, 100-200 (17.3%)

Q8. About how much did you spend on wholesale flowers this Valentine’s holiday?

Tied, $2501-$3500 & $7001 – $10,000

#1 Answer with 24.3%

#2 Answer, $5001 -$7000 (18.9%)
#3 Answer, $3501-$5000 (14.9%)

Q9. Did you rent an extra delivery vehicle/truck this Valentine’s holiday?

No

#1 Answer with 82.4%

#2 Answer, Yes (17.6%)

Q10. Did Valentine’s Day falling on a Wednesday this year make a difference?

Yes 

#1 Answer with 52.8%

#2 Answer, Not sure (26.8%)

#3 Answer, No difference (20.5%)

Some write-in responses:

“I think it worked out well for us. Instead of going out to dinner or going away for the weekend, we sent more flowers.”

Pros – we had two business days during the week to take orders and crank arrangements. Con – it was REALLY hard to talk customers into allowing for early deliveries on Tuesday.”

“Yes. Best day ever!”

“Not that I can tell.”

“Yes – always busiest on a Wednesday.”

“No difference from Tuesday.”

“Much better this year but ALL the deliveries were on the 14th whereas in previous years they were spread out a little more. The day gave guys more time to order on Monday & Tuesday so we saw an increase in sales there. They tend not to order as much over the weekend.”

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Q11. If your floral business is in the US, what region of the country do you serve?

Midwest

#1 Answer with 28.8%

#2 Answer, Northeast/New England (26%)

#3 Answer, South (16.4%)

#4 Answer, West (9.6%)

Q12. If your floral business is in Canada, where is it located?

Ontario

#1 Answer with 63.6%

#2 Answer, British Columbia (18.2%)

#3 Answers (tie), Alberta and Manitoba (9.1%)

Q13. If you are not located in Canada or the US, where is your floral business located?

Australia

#1 Answer with 8.1%

#2 Answers, Kuwait and Singapore (2.7%)

We hope these 2018 Valentine’s results helped you in gauging your sales this holiday against the wider industry! Although the answers varied it is wonderful to see that most florists were successful with more sales this holiday and more website orders.

 

Florists, do you have any important feedback on how your 2018 Valentine’s Day faired? Florists would love to hear about it -Please share in the comment section below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Starting a Wedding/Event Floral Company

February 14th, 2018 Posted by Become A Floral Designer, Blog, design prepping, events, Floral Design, Florist Marketing, Florist Operations, florist-software, Opening a Flower Shop, seo, wedding trends, weddings 6 thoughts on “Starting a Wedding/Event Floral Company”

You are a creative and passionate florist, but have you ever considered specializing?

More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.

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Know How to Design Blooms

If you are reading this blog, then chances are you are already know how to arrange flowers. If becoming an event florist is something new you’d like to explore, the most important thing to do before jumping into floral arranging for events is to learn your craft. Although an exciting career, floral event design can be very demanding. We recommend finding a mentor or working with a local florist or wedding/event floral professional. As easy as floral designing can look, there are principles and techniques that are necessary to follow. Know your basics, know your flowers and develop your skills.

  • Find your special design style
  • Know your flowers and how to prep them
  • Get comfortable with floral tools, knives, wire, tape, etc.

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Establish Your Floral Brand

Marketing is the #1 criteria for your success, so think long and hard about your floral event company name, domain name, and logo. You will need a website—remember, websites are not for just selling products, they build your brand and make your wedding/event company relevant on search engines. Opt for a non-eCommerce floral website to use as a portfolio.

Must-Haves

  • Company name
  • Logo
  • Domain name (be sure to purchase your own domain name) 
  • Website
  • Blog
  • Social media accounts such as Facebook, Pinterest, Instagram, Twitter
  • Sign up for Google business
  • Business cards/marketing materials (t-shirts, totes, pamphlets)
  • Clearly consider what type of events you are going to cater to and emphasize all individually on your floral portfolio website (weddings, showers, anniversaries, birthdays, sweet 16, quinceañera, corporate events, weekly hotel or business floral arrangements)

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Keep Your Floral Event Company Organized

Whether working out of a studio or storefront it is important to have organization! Your floral event company starts with supplies, you will not need flowers until the day you are ready to design your booked events, however, you will need basic flower tools, flower cutters, tape, glue, wire, and a floral wedding/event management software to help keep you professionally organized and allow you to estimate and understand your profits.

Make sure your wedding/event proposals include the following:

  • Date
  • Location(s)
  • Color scheme
  • Descriptive flower information
  • Payment terms
  • Cancellation policy
  • “Act of God” policy
  • Customer signature(s)

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Create an Event Network of Professionals

There is no marketing campaign that compares to word of month, but in order to acquire word of mouth you do need to book some floral events. You can start by creating a network which will recommend your services, perhaps for a discount. Professionals working in conjunction is very convenient for potential customers, and profitable for you with establishing a new floral event company it is a must do. Grab your pamphlets, you professional sassiness and go out and get your self a network of professional business owners which will recommend your services and vice versa.

Consider these Businesses as Network Partners

  • Photographers
  • DJs/musicians
  • Bridal and tuxedo shops
  • Hair, makeup, nail salons
  • Venues
  • Hotels

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Invest in Affordable Paid Marketing

The cost of starting a floral event company is minimal compared to other businesses, however, do set aside some cash for paid marketing. Unless you have potential customers waiting for you to open so they can flood you with bookings, you must invest in some paid marketing campaigns to keep your brand visible and profitable. Results may be immediate depending on location and competition, or may take some time.

The process of marketing is about connecting the dots. No one marketing tool is going to maximize your floral business, however multiple marketing strategies such as social media, word of mouth, brand awareness, professional networking, your personal website, and blogging and paid marketing is sure to result in a successful floral event business (or any business, for that matter).

Consider these low-cost paid options:

  • Google AdWords (consider running these during peak times, and keep a budget)
  • Join The Knot or Wedding Wire
  • If you cant write a blog, hire someone who can (prices range from $100 to $250 per blog, but these are your blogs which can be posted on your website to generate potential customers)
  • Facebook ads (Facebook allows you to target a specific demographic)
  • Participate in Wedding/Bridal shows
  • Post an online video

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Did You Know…

  • Most weddings take place in June, with May, September, and October trailing close behind
  • Holiday parties take the #1 spot for corporate events
  • There are more birthdays in September than any other month
  • Most popular wedding flower is the rose

 

Florists, do you have any important advice or feedback on starting a floral event design company? Please share your feedback, tips or any floral event related questions in the comment section below.

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.